אודות פרק זה
The average B2B sales cycle takes 272 days, so why are most LinkedIn Ad strategies built for a week?
Anthony Blatner, Managing Director, Founder, and CMO of Speedwork -- LinkedIn Ads Agency, joins us to talk about his playbook for building highly profitable LinkedIn Ads strategies that match the reality of how B2B deals close.
We'll pair his playbook with new data from the 2026 Dreamdata LinkedIn Ads Benchmark Report.
As Anthony highlighted in our benchmarks report: "We’ve always known B2B sales cycles are really long, and now it’s great to have real data behind it. A 272-day timeline can seem daunting, but accepting it will change how you approach your entire B2B marketing strategy."
In B2B, you shouldn't ask a cold audience to book a demo on their first ad impression. Instead, Anthony will explain how to use Thought Leader Ads to foster relationships, allow your prospects to get to know your leadership team, and build compounding trust over the long B2B buying window.
What we will cover:
- A dive into the 2026 Dreamdata benchmark data and what a 272-day journey means for your pipeline.
- Why you shouldn't ask a cold audience to book a demo on the first ad impression.
- How to use your team's leadership and storytelling to build compounding trust over time.
- How to prove the value of your top-of-funnel LinkedIn investments so your team stays committed.
Follow Anthony Blatner on LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
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