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The journey toward sustainable beef production in the United States began before the term "sustainability" entered common usage.
Today we are joined by Steve Wooten, a rancher in southeastern Colorado's shortgrass prairie and a founding member of the U.S. Roundtable for Sustainable Beef. Wooten manages Beatty Canyon Ranch in a region receiving 11-14 inches of annual rainfall, where the same perennial grass species documented in Native American archaeological sites continue thriving today under rotational grazing systems.
Steve approach to grazing and sustainability changed when he met Alan Savory and learned of his work on holistic management.
Eleven years ago, the National Cattlemen's Beef Association established the U.S. Roundtable for Sustainable Beef, bringing together the entire beef supply chain—from cow-calf producers through feedlots, packers, processors, and retailers—alongside civil society organizations and universities. This unprecedented collaboration addressed a critical reality. Only 85% of the nation's cows currently brings a calf to weaning. No major corporation would accept a 15% efficiency loss before year-end, yet the beef industry has operated at this level while simultaneously wrestling with climate concerns and supply chain pressures.
Steve's approach integrates multiple data streams, Agriwebb and Pasture Map for grazing tracking, Enriched Ag camera systems capturing images every six seconds for vegetation analysis, and soil carbon sampling. His drought management plan includes trigger dates in March, June, and October for adjusting stocking rates, early weaning protocols, and strategic culling based on meteorological projections. The ranch maintains ungrazed pastures as drought mitigation, ensuring forage reserves for subsequent years while varying grazing timing to provide near-full growing season rest between grazing events—defined in his environment as March through October.
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