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💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.
In this episode, Corey explains how marketers can measure brand creativity and link it directly to financial results.
For marketers, proving the value of a creative campaign can be difficult. This episode offers a clear guide on how to move away from basic metrics (like brand recall) and start using numbers that show true business growth.
Key Takeaways:
The Shift in the Industry: Major events like Cannes Lions are changing. The focus is no longer just on celebrating creativity; it is now about how creativity drives business relevance and revenue.
The Problem with Old Metrics: Traditional metrics, such as asking whether someone remembers a brand, are no longer enough. Marketers need to "financialise" their outcomes, meaning they must connect creative work directly to sales or financial growth.
Creative Multipliers: Corey introduces new frameworks for measuring the additional financial value that good creativity brings to a business.
The Power of AI: Artificial Intelligence is changing how we create content, measure its success, and price communication outcomes.
Advice for Small Brands: You do not need a massive budget to do this. Small brands can still use outcome-based measurement by focusing on clear, actionable data and rewarding creative teams based on actual return on investment (ROI).
Resources & Links
Corey’s Methodology: https://www.creativecpm.com/ Learn more about measuring brand creativity and financial outcomes.
Connect with Corey: Follow his insights on https://www.linkedin.com/in/corey-mitchell-a654223/
Important Note:
The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: https://www.linkedin.com/in/jorgecunha
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