אודות פרק זה
In this episode of 95% Content, Erik Jacobson talks with John Bonini (Founder of Content Brands) about how B2B companies can create truly differentiated content that builds trust and affinity with their audience.
Here’s what you’ll learn in this episode:
- The problem with undifferentiated content in B2B and why it's getting worse with AI
- How to create truly differentiated content
- Why starting with internal expertise and perspectives is crucial
- The importance of treating content like a product
- How to measure content success beyond traditional metrics
- Why content should be an ecosystem rather than siloed channels
- The value of content-based referrals and trust building
- How to structure content teams and programs for success
- The future of B2B content with the rise of creators
- Examples of companies doing differentiated content well
–
This episode is brought to you by Hatch.
Hatch is a video-first content agency that creates short-form video content, video podcasts, and YouTube videos for B2B companies who want to run an efficient content engine and be seen as the #1 choice to future buyers.
To learn more, go to hatch.fm
אנגלית
ארצות הברית
בפרק זה
תעתיק 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
פרקים אחרים בפודקאסט הזה
Erik Jacobson sits down with Deedi Brown, Head of Content at Bubble, to explore how the no-code platform is evolving its content strategy amid massive industry shifts. With AI coding tools like Lovable gaining attention, Bubble is repositioning itself from no-code pioneer to the superior alternati…
Erik Jacobson sits down with Regina Baumgartner, Head of Content at Rippling, to explore how she manages content strategy across a complex multi-persona audience spanning HR, finance, IT, and startup teams. Regina shares the museum analogy that reframed how her team thinks about content creation a…
Peter Walker, Head of Insights at Carta, joined Erik Jacobson to share how a small team built one of the most talked-about data content engines in B2B, without a single lead generation target.
Peter breaks down how Carta turns proprietary cap table data into always-on social content, why LinkedIn …
Erik Jacobson sits down with Naomi Liddell, Brand and Content Lead at Doist, to explore how a bootstrapped productivity company built trust with 50 million users through strategic content. Competing against VC-backed giants like Microsoft and Notion with a marketing team of just nine people, Doist…
Erik Jacobson sits down with Josh Spilker, Content Marketing & SEO Lead at AirOps, to explore how the AI-powered content platform grew to $7M ARR without leaning on paid advertising. Josh breaks down how AirOps helps content and SEO teams automate manual processes like internal linking and bri…
הצהרה: הפודקאסט והגרפיקה המוטבעים בדף זה הם מ-Erik Jacobson from Hatch, שהוא רכושו של בעליו ואינו קשור או מאושר על ידי Listen Notes, Inc.
