# Patrick Heffernan
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The Playbook for AI Reinvention
In this episode of “TBR Talks,” Milan Cooper, head of Product at TWG AI, joins host Patrick Heffernan for a discussion on business process reinvention and implementation of AI-enabled solutions. Milan also discusses the critical role of top-down leadership, particularly starting with the CEO, in su…
AI and the Workforce: Why Augmentation Is Winning Over Automation
In this episode of “TBR Talks,” Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with …
Hitachi Digital & GlobalLogic: Combining Ecosystems and Marketing
In this episode of “TBR Talks,” Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, joins host Patrick Heffernan and TBR Senior Analyst Stephanie Long for a discussion on partner marketing, including the benefits of a 360-degree relationshi…
IT Services Market Forecast: The Levers to Pull to Accelerate Growth
In this episode of “TBR Talks,” Senior Analyst Elitsa Bakalova and Research Analyst Jill Cookinham, both part of TBR’s Professional Services team, join host Patrick Heffernan for an in-depth discussion on the IT services market through 2030. The conversation touches on the major push for sovereignt…
The Future of Consulting Services: AI, Fixed Pricing and Managed Services
In this episode of “TBR Talks,” TBR Senior Analyst Kelly Lesiczka joins host Patrick Heffernan to discuss TBR’s latest research on the consulting and systems integration market forecast. Kelly shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers o…
The AI Impact: Measuring Productivity, Profitability & Business Model Change
In this episode of “TBR Talks,” TBR President Chris Foster joins host Patrick Heffernan and Principal Analyst Bozhidar Hristov to discuss how TBR is tackling defining and measuring AI investments in the ever-evolving market. The trio looks at AI maturity and its impact on the broader technology eco…
AI Disruption Index: Measuring AI’s Real Impact on Cloud, Software and Telecom Business Models
In this episode of TBR Talks, TBR Principal Analyst Allan Krans and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on how TBR is measuring AI impact in the cloud & software and telecom markets. The discussion examines real-world examples of AI adoption, from automati…
Infrastructure Strategies: Measuring Profitability in the Age of AI
In this episode of TBR Talks, we explore why AI infrastructure demand is creating both unprecedented opportunity and strategic divergence, and what these trends could mean for the future winners in the AI era. Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau, both of TBR’s IT Infr…
Defining Success in AI and Digital Transformations
How do organizations define success in AI and digital transformation — and what does a successful transformation actually look like?
In this episode of TBR Talks, host Patrick Heffernan is joined by industry expert and thought leader Nav Thethi and TBR Senior Analyst Stephanie Long for a discussio…
ServiceNow vs. Salesforce Showdown: AI Adoption
In this week’s episode of “TBR Talks” Senior Analysts Catie Merrill and Alex Demeule join host Patrick Heffernan to examine whether ServiceNow or Salesforce currently holds the stronger position in AI adoption. This discussion kicks off TBR’s Vendor Showdown Series. In this format, TBR analysts ass…
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