# Michael Kassan
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Michael E. Kassan (born December 11, 1950) is a digital media expert, entrepreneur, commentator, and adviser to media companies. Kassan is the founder and CEO of MediaLink.
== Biography ==
After receiving his BA from UCLA, JD from Southwestern Law School and LLM-Taxation from NYU, Kassan began his career as a tax lawyer in the entertainment industry where he practiced for over 10 years.Kassan is married to Ronnie and has three children, Alex, Brett and Adam.
The Possible Effect: Christian Muche on the Currency of Time ... and Connection
Christian Muche has built his career on a contrarian instinct: when the world pulls back, he builds opportunities that bring people together. From co-founding DMEXCO during the 2008 financial crisis to launching POSSIBLE in the middle of COVID, Christian has consistently bet on one idea: real progr…
Between the Lyrics: Genius' Jackie Vignone on Music, Culture, and Connection
Music is no longer just something we listen to... it’s something we interpret, share, and use to make sense of the world around us. In this episode, Michael Kassan sits down with Jackie Vignone, CRO of Genius, to explore how the platform has evolved from a lyrics destination into a powerful meeting…
Do the Hustle: Don Kurz on Resilience, Reinvention, and Trusting Your Gut
Don Kurz has lived enough lives for three careers - from championship lacrosse fields to Studio 54 dance floors to Wall Street trading desks to the boardrooms of modern advertising - and in this candid conversation with Michael Kassan, he reflects on the chaos, reinvention, and hard-earned instinct…
The Priceless Purchase: Nili Klenoff on Trust, Choice and Consumer Behavior
As media, commerce and technology converge, Nili Klenoff is helping shape one of the most consequential shifts in modern marketing. She joins Michael Kassan to explore commerce media, AI-powered decision-making, consumer trust, and the challenge of driving innovation at global scale, offering a rar…
The Barbell Theory: Christine Cook on Human Curation, Trusted Media, and the Power of Presence
Christine Cook has navigated nearly every major shift in modern media, from early digital days at The New York Times, to to the rise of mobile and social at Flipboard, the scale and speed of CNN, and now Bloomberg Media, where she serves as Chief Commercial Officer overseeing one of the most influe…
The Acceleration Effect: Michael Nyman on Why Speed, Courage, and Story Still Win
Michael Nyman has spent decades operating at the crossroads of entertainment, media, and culture. He built one of Hollywood's most respected communications businesses inside the traditional holding company world, then set out to do it differently, founding Acceleration Community of Companies, a net…
3C Ventures chief Michael Kassan says global CMOs in ‘top 25’ move on AI to accelerate in-house agentic media buying, planning – production next
The go-to private eye for US CMOs Michael Kassan says those in the global “top 25” are pushing ahead with plans to in-house bigger swathes of their media planning, buying and production – agentics are serving as the new catalyst.
Michael Kassan Mini Episode: Top CMOs taking planning, buying in-house – production next
3CV chief Michael Kassan sees a slew of top marketing organisations across categories harnessing AI to take media planning and “agentic buying” in-house – and ultimately production. Media, he suggests, will happen “within a year … I know there are marketers that would sit in the top 25 globally, th…
Decisions, Decisions: Henry Innis on Winning the Age of AI
Henry Innis has built Mutinex around a deceptively simple question: with more data at our fingertips than ever, why is it still so hard to make a good decision? The candid Australian entrepreneur joins Michael Kassan to unpack why speed and judgment have become competitive advantages, how advertise…
Heart of the Matter: Warren Kornblum on the Value of Belief
Warren Kornblum has spent decades building some of the world’s most recognizable brands around a deceptively simple idea: attention can be bought, but belief has to be earned. The former Toys “R” Us CMO and author of Notes from the Brand Stand joins Michael Kassan to explore the value of “Share of …
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