# Matt Heinz
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Matthew G. Heinz (born June 6, 1977) is an American doctor and politician. A Democrat, he was appointed by President Barack Obama in June 2013 as Director of Provider Outreach in the Office of Intergovernmental and External Affairs, a part of the U.S. Department of Health and Human Services. Heinz was tasked with helping Secretary Kathleen Sebelius with the roll-out of the Affordable Care Act, with one aspect of his job to work with LGBT organizations across the country as they inform their members of their options in each state.
If Your Agency Feels Like a Grind, Watch This
Find out your archetype: https://creativedg-d9afnwgm.manus.space/archetype
In this episode we welcome Matt Heinz, Founder of Heinz Marketing, to discuss what agency freedom really means and how to build a business that serves you instead of owning you.
Matt shares his 18-year journey from startin…
Customer Obsession, Trust and Modern Marketing - Season 5: Episode # 91
Looking for insights on customer obsession, trust, and what modern marketing leaders should actually be focusing on? This episode has you covered.
In this episode of the Cheat Code + Friends podcast, Matt Heinz shares why the best marketers are still solving many of the same problems they were sol…
How AI and Revenue Orchestration Are Reshaping B2B Marketing Strategies
Operational friction is quietly eroding revenue performance across B2B organizations, yet most leaders continue treating disconnected workflows, bloated approval chains, and misaligned teams as isolated issues rather than systemic problems. Matt Heinz, Founder and President of Heinz Marketing, argu…
The Heinz Mid-Year Review and Marketing Jobs for Humans Marketing Episode
This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott, to discuss a mid-year review from Matt Heinz called The State of the B2B CMO (almost) Halfway Through 2026.
They share 5 f’in’ things they take from his research are:
Financial literacy is…
How to Embed AI into Your Marketing Team with Wendy White
Wendy White is the Chief Marketing and Partner Officer at Daxko, where she leads marketing and partnerships for the platform that's powering the member management and operations engine behind so much of the fitness industry. Wendy has been a CMO for a number of companies and held globe-spanning mar…
Matt Hines Built a 110-Person Law Firm with Latin American Talent. Here's How.
A law firm is a business, and pretending otherwise is how a lot of talented professionals stall out. Brian Sampson talks with attorney and entrepreneur Matt Heinz about the messy reality of building a company: the first painful years, the 2008 collapse and restart, and the decisions that eventually…
The GTM Theatre and Formative Debt Episode
This week, former Forrester Research Director Jeff Clark is in the studio with our host Ian Truscott to discuss an article from Matt Heinz on his Substack - Most GTM Alignment Is Theater - What two decades of alignment frameworks miss, and what the GTM teams actually winning are doing instead.
The…
Why GTM Alignment Breaks Down and How to Fix It with Martha Mathers
About This Episode
Everybody talks about GTM alignment. Sales, marketing, and customer success all working together around the customer. But actually making that happen changes how teams work together, and that’s where most alignment efforts quietly stall.
In this episode, Brian talks with …
100 Episodes, Zero Scripts - Season 5: Episode # 100
100 episodes. Three hosts. A few questionable party hats. The Cheat Code & Friends is celebrating its centennial.
For this special episode, Justin, Josh and Sean ditch the guests and take a look back at the conversations, characters and unexpected lessons from the first 100 episodes. What started…
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