# Margot Bloomstein
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Top podcast episodes featuring margot bloomstein.
Design Adjacent with Margot Bloomstein, Author, Principal of Appropriate, Inc. on interpersonal relationships, leading with the human side, what a company can do to demonstrate trust
Margot Bloomstein is one of the most prominent voices in the content strategy industry. She is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project and the principal of App…
Episode 233: How Content Strategy Shapes Your Customer Relationships w/ Margot Bloomstein
It’s the mid-70’s and you’ve just purchased your first new car — a Ford Pinto. The commercials convinced you that this car was built to survive a demolition derby, while the salesman in the lounge suit convinced you it didn’t matter that you couldn’t drive stick. Now you don’t know what’s worse — g…
Designing and Content Strategizing for Trust (feat. Margot Bloomstein)
Margot Bloomstein, author of the 2012 book Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project, and her 2021 book Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, discusses how we can build trust with our users through design.Sponsored by…
Episode 65 - Margot Bloomstein, Trust Builder
Margot Bloomstein is a true powerhouse in the content strategy industry. With her notable publications, including "Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap" and "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project," Margot has beco…
Margot Bloomstein - Driving Content Strategy
In EP56 we have the chance to learn from Margot Bloomstein, author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap (2021) and Content Strategy at Work (2012).
She is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.
With Mar…
Lynne Polischuik & Justin Davis - Navigating the Evolution of UX Consulting: Adapting to Industry Shifts
In this episode of The UX Consultants Lounge, host Kyle Soucy welcomes Lynne Polischuik and Justin Davis, two seasoned UX consultants, to discuss the evolving landscape of UX consulting. From the challenges of today’s market to the exciting opportunities presented by AI and emerging work models, th…
Content strategy for slow experiences with Margot Bloomstein
Online experiences can be fast, efficient, easy, orderly—and sometimes, that’s all wrong! Users click confirm too soon, miss important details, or don’t find content that aids conversion. In short, efficient isn’t always effective. Not all experiences need to be fast to be functional. In fact, some…
UXDS067 :: Margot Bloomstein of Appropriate
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https://soundcloud.com/uxdiscoverysession/uxds067-margot-bloomstein-of-appropriate-inc
This episode features an interview with Margot Bloomstein of Appropriate.
Brought to you by our sponsor:
Fluxible 2018
00:00 Intro Theme
00:11 Intr…
Trusted Brands: Voice, Volume, Vulnerability
You decide whether you trust a brand in about seven seconds — before you've read a word, just from how it looks. So how do the smartest brands earn that trust, and keep it? Margot Bloomstein — brand and content strategist, founder of Appropriate, Inc., and author of Trustworthy - joins us to unpack…
Message Architecture: What It Is and Why It Matters
You'll learn to distinguish message architecture from content strategy by focusing on communication qualities rather than isolated features. By the end you'll be able to apply Margot Bloomstein’s three-step framework to categorize, filter, and prioritize brand adjectives. This lesson gives you a fr…
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