# John Shute

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Ep. 50: Beyond Buzzwords: Authentic Strategies in Cannabis Marketing

Lisa Buffo, Founder and CEO of the Cannabis Marketing Association sat down with John Shute, Founder and CEO of PufCreativ to chat about authentic strategies in cannabis marketing. 

Mastering Cannabis Marketing: Five Proven Steps to Outrank Your Competitors with John Shute

John Shute is the CEO of PufCreative and co-founder of Cannabis Impact Fund, as well as  Cannabis Creative Movement. He is here to share the keys to successful cannabis marketing, and explain the need for genuine community engagement, strategic budgeting, and a solid tech stack. He discusses the pi…

Cannabis Means Business: He Shutes, He Scores!

We have a quick conflab with the lovely John Shute (MBA), founder and CEO, PufCreativ, who's poised to help companies refocus how they build cannabis brands.

Episode 166 - Apt 113 Special - July 2025

Episode 166 is the 29th episode of Season 3. We’re back with the July 2025 Monthly Special for episode 166 of Apartment 113. This month’s special brings back Fat Nugs Magazine founder Dustin Hoxworth as co-host, and features an insightful conversation with John Shute, founder of PufCreativ. As alw…

Chaos Breeds Opportunity with John Shute

This week, John Shute, CEO of PufCreative, joins the Cannabis Equipment News podcast to discuss how he creates marketing programs that move the needle for cannabis operators and the disruptive marketing tactics the industry can use to stand above the fray.   Please make sure to like, subscribe and …

Episode 8: John Shute, PufCreativ

In this months's episode, Luke speaks to John Shute, CEO and co-founder of PufCreativ. John shares his passion for creative marketing campaigns, which, combined with his commitment to social equity in cannabis, has been the driving force behind PufCreativ.

Beyond the Logo: Real Branding Driving Real Revenue

Two Great Cannabis Marketing Minds: One Insightful Webinar! Fret not if you missed our ‘Beyond the Logo: Real Branding Driving Real Revenue’ webinar earlier this week – featuring GCNCers Amna Shamim, Director of Content Marketing, The Cannabis Community; and John Shute, CEO, PufCreativ! Luckily f…

Brand, Operations, and Scale: The Core Trio for Cannabis Brands

On this episode of Kaya Cast, host Tommy Truong sits down with John Shute, founder of Puff Creative, a cannabis marketing agency committed to changing lives through thoughtful branding and community impact. John shares his unlikely journey from the service industry to cannabis marketing, shaped by …

Most Cannabis Marketing Fails Because It Is Asked to Solve the Wrong Problems ft. John Shute

If you doubled your marketing spend tomorrow, would you double your sales? Most cannabis marketing does not fail because teams spend too little. It fails because marketing is asked to create success while known problems remain unfixed. That is why marketing is often the first thing cut when results…

109: I need to get high as possible w/ John Shute

John Shute joins the podcast for a serendipitous episode 109, a long way from episode 9 together in 2020! John, Co-Founder and CEO of PufCreativ, an award-winning, community-focused cannabis marketing agency based out of Denver, CO, discusses all the ways the cannabis industry has changed over the …