# John Rougeux
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Top podcast episodes featuring john rougeux.
4 signs you're losing product-market fit
Even in good times, you're slowly falling out of PMF. Inspired by Jason Lemkin, we dive into the signs you need to watch out for, to avoid losing product-market fit.
Sure, you might have been hired after PMF was achieved - but it's still your problem, especially if you're in the go-to-market team.
…
How Category Design Reveals Buyer Problems w/ Rebecca Kirstein Resch
In this episode, we interview Rebecca Kirstein Resch, the founder and CEO at inqli. Rebecca’s company is dedicated to helping workplace teams tap into the power of ‘tacit knowledge.’ She’s been using category design as a framework for uncovering new problems and now has a clear story about why a ne…
Keeping Your Point Of View Unique In A Wave Of Competition w/ Brian Schiff
A.I. has created a massive shift in context, and with that comes massive opportunities for category designers, but it also means a flood of competitors into the same space.
Brian Schiff had capitalized on this shift, focusing on leveraging A.I. to take customer support from a cost center to a profi…
How to Right-Size the Problem You’re Solving w/ Lauren Pufpaf
In this episode, John Rougeux interviews Lauren Pufpaf, the President, COO, and co-founder of Feed Media Group. Lauren’s company was founded on the insight that apps need the right music experience to fully engage users. But as the company grew, they learned that they weren’t going after a big eno…
#4 The John Rougeux Route
John Rougeux is a narrative designer and the founder of Flag & Frontier.
John shares the route he carved from mechanical engineer, to marketer, to category designer, to solopreneur.
(00:00) - Embracing the Entrepreneurial Journey: A Personal Reflection
(00:55) - Discovering The Route
(01:10) - Ne…
In Conversation: Category Design, Brand Narratives, and Beyond with John Rougeux
Join us in our latest episode of In Conversation as we chat with John Rougeux — founder of Flag & Frontier, a company that specializes in narrative design and execution.
In this episode, John and host Bill Kenney break down various category design strategies, discuss how to find c-suite alignment …
Must-Have or Commodity? How Your Narrative Defines Your Category with John Rougeux
In a crowded and noisy marketplace, the story you tell determines whether you're seen as indispensable or easily replaceable. John Rougeux, founder of Flag and Frontier and leading voice in the field of category design, explores how your narrative shapes your market perception. Talking with host To…
Stop Selling Features, Start Owning the Narrative | FYM Ep. 61
In this episode of Fuel Your Marketing, host Arti Sharma talks with John Rougeux, founder of Flag & Frontier and one of the leading voices in strategic narrative and category design. With decades of experience guiding B2B companies to market leadership, John shares what it really takes to move beyo…
John Rougeux: Category Strategy, Inflection Points & Executive Alignment - Episode #36
How can marketers escape the tactics trap and build category strategy that actually connects to the market?
In this episode of Connect To Market, host Casey Cheshire welcomes John Rougeux, Founder of Flag & Frontier, to unpack why marketers are often set up for failure when they’re handed KPIs with…
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