# Joel Makower
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joel makower (born 19 February 1952 in Oakland, California) is an American entrepreneur, writer and strategist on sustainable business, clean technology, and green marketing. He is chair and co-founder of Trellis Group (formerly GreenBiz Group), a media and events company focused at the intersection of business, technology and sustainability. His work has focused on three principal topics: how companies of all sizes and sectors are integrating sustainability into their operations in a way that creates business value and innovation and mitigates risk; the creation of new companies and markets for clean energy, clean water, advanced materials, and other technologies; and the strategies and tactics that companies use to communicate and market their sustainability efforts and leadership.
The trouble with 'carbon neutral' — and what comes next
Solitaire Townsend and Joel Makower dive deep into the messy, confusing and often misleading world of corporate carbon claims. “Carbon neutral” once carried a certain promise. When Interface, the carpet company, popularized the phrase two decades ago, it felt like a step forward — an early signal t…
208: The Hidden Secrets Behind Profit-Driven Climate Action with Joel Makower
There’s a spectrum of ways to fight against climate change and smart, intentional business lies right in the middle of that spectrum. Joel Makower, Chairman of Trellis Group and a pioneering figure in green business practices takes us behind the scenes of the economics of climate action in this rev…
The unsustainable world of sustainability thought leadership
What does it mean to be a corporate sustainability thought leader these days?
In this episode Joel Makower and Solitaire Townsend delve into that question, confronting a paradox at the heart of corporate sustainability: At the very moment when business needs to step up and help shape the sustainab…
The Bestest and Worstest of Times for ESG Comms EP 34
This week, Jennifer and Kati sit down with Joel Makower, chairman and
co-founder of Trellis Group, for a candid conversation about the current state
of sustainability communications after 35+ years in the field.
Joel shares why we're living with higher highs and lower lows than ever
before. We exp…
What climate comedians can teach us about storytelling
What can climate communicators learn from stand-up comedians? Quite a lot, it turns out. Joel Makower and Solitaire Townsend sit down with Stuart Goldsmith — climate comedian, podcaster, and Live at the Apollo veteran — and Esteban Gast, the Colombian-American comedian behind the Climate Comedy Coh…
Sustainability's Reset Moment - with Joel Makower
Joel Makower, Chairman and Co-founder of Trellis Group (formerly GreenBiz Group), returns to Sustainable Nation for a wide-ranging conversation on the state of corporate sustainability in 2026. Joel shares findings from Trellis's just-released State of the Sustainability Profession report, digs int…
S1.E2: How Technology Is Shaping Every Global System Transition
AI and clean tech are converging to influence the pace and nature ofkey systems transition.
AI is the great accelerator — but accelerating in the wrong direction is still the wrong direction. In this episode, Wayne and Sally explore the double-edged nature of technology: a powerful enabler of every…
Joel Makower - Networking Opportunities and Support for Businesses in the Sustainability Sector
Joel Makower is the CEO and Chairman of the Trellis Group, formerly Green Bizz. A nationally syndicated journalist and author of more than a dozen books, he has been a strong voice and champion of sustainability for 35 years, aggregating content and convening major conferences to spur action. Green…
The tangible intangibles of sustainability events
Sustainability conferences are expensive, exhausting, and logistically brutal — so why does everyone keep going? Joel Makower and Solitaire Townsend dig into the real business case for in-person events: not the keynotes or panels, but the peer connections, chance encounters, and hallway conversatio…
A new political coalition may be forming — what sustainability professionals need to do
What do data centers, energy shocks, extreme weather, Flock cameras and anti-oligarch anger have in common — and could they add up to something new? Joel Makower and Solitaire Townsend dig into whether the public is starting to connect a handful of "wild card" events, what history's unlikely coalit…
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