# Frank Rauch •
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Coffee with Craig and James Episode 117: Cato Networks, Video Killed the Podcast Star
It only took 117 episodes of the Channel Futures podcast for Craig and James to make their video debut together.
In this premiere Channel Futures TV episode of Coffee with Craig and James, we welcome Cato Networks leader Frank Rauch. He was one of the biggest newsmakers of the past week, just join…
E130 Part 1 - What's Next for the Channel: Insights from Frank Rausch, Global Channel Chief at Cato Networks
In this episode of Tech Sales Insights, Randy welcomes Frank Rauch, Global Channel Chief at Cato Networks, to discuss the future of the channel. Frank shares insights on leadership, go-to-market strategies, and his extensive experience in the technology industry.
The episode is sponsored by trender…
E130 Part 2 - Recruitment, Culture, and the Future of the Channel with Frank Rauch
In this episode of Tech Sales Insights, Randy Seidl and Frank Rauch, Global Channel Chief at Cato Networks, discuss various topics related to recruitment, culture, and the channel. Frank mentions that their company is always recruiting and highlights the engineering, direct sales, channel, and SDR …
E130 Part 3 - Global Partner Summits, Sales Strategies, and Channel Saturation with Frank Rauch
In this episode of Tech Sales Insights, Randy Seidl and Frank Rauch, Global Channel Chief at Cato Networks, discuss the value of global partner summits and the need for bilateral communication with partners. They provide advice on sales strategies during a down market, emphasizing the importance of…
Building Annual Recurring Revenue with Partners
More than 90% of software and services vendors are selling their products on subscription plans, generating annual recurring revenue (ARR). The model is more advantageous than traditional sales through transactional perpetual licensing, as it provides predictable revenue that leads to higher market…
Channel Chief Stalwart Frank Rauch On Retirement, Legacy, And The Future Of Channel Partnerships
With four decades of experience leading channel programs at companies like VMware, HP, and most recently Cato Networks, Frank Rauch reflects on his storied career, the lessons he's learned, and what the future holds for the IT channel.
🔹 How Frank built a legacy through mentorship and leadership. …
Frank Rauch: Drive Growth & Profitability With A 100% Channel Strategy – CJ62
How often does the Founder and CEO of a high tech company come out of the gate with a 100% channel strategy? Frank Rauch is the head of Worldwide Channel Sales at one such company, Check Point Software. Frank shares how to build a partner program and drive growth selling 100% through the channel.
Connecting the Dots on Channel Attribution
The channel is widely regarded as the most effective way for technology vendors to cover the total addressable market, enabling broader customer reach, deeper penetration into specialized segments, and more profitable growth. Yet persistent doubt remains—from boardrooms to field sales—about the tru…
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