# Brad Entwistle
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Top podcast episodes featuring brad entwistle.
250: School choice: what's changed, what's next – Interview with Graham Catt
School Marketing Journal with Brad Entwistle and Graham Catt
In this interview episode, Brad is joined once again by Graham Catt, Chief Executive Officer of Independent Schools Australia, to discuss what School Choice Counts has achieved and what now matters for school leaders. Graham explains wh…
251: Visible difference, meaningful value – Part 1
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin
In this episode, Brad, Bel and Scully examine two connected principles: differentiation or invisibility, and the market defines value. They explain why a school's strengths only influence choice when parents c…
252: Replacing assumptions with clarity – Interview with Tim Watson
School Marketing Journal with Brad Entwistle and Tim Watson
In this interview episode, Brad is joined by Tim Watson, Principal of Northern Beaches Christian School (NBCS), to explore how schools can replace assumed understanding with shared clarity. Tim explains how the school's Compass document i…
253: Visible difference, meaningful value – Part 2
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin
In this episode, Brad, Bel and Scully continue examining two principles: differentiation or invisibility, and the market defines value. They explain why distinctiveness should create clarity without becoming r…
254: The Head as Asker In Chief – Interview with Alan Jones
School Marketing Journal with Brad Entwistle and Alan Jones
In this interview episode, Brad is joined by Alan Jones, Principal of Christ Church Grammar School in Claremont, Western Australia. Together they examine why the Head is central to school philanthropy. Alan explains that the ask only be…
255: Deep Dive – Interview with Ros Curtis AM
School Marketing Journal with Brad Entwistle and Ros Curtis AM
In this deep dive episode, Brad is joined by Ros Curtis AM, Principal of St Margaret's Anglican Girls' School, to reflect on 16 years of leadership as the School grew from around 800 to more than 1,400 students. Ros explains how clear…
256: Trust through repeated proof
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin
In this episode, Brad, Bel and Scully examine two connected principles: consistency builds trust and reputation lags behaviour. They explain how families build confidence from patterns across touchpoints, whil…
257: Turning strategy into action – Interview with Chris Post
School Marketing Journal with Brad Entwistle and Chris Post
In this interview episode, Brad is joined by Chris Post, Headmaster of the Boys' Latin School of Maryland in Baltimore, the United States of America, to examine how strategy can guide decisions and drive action. Chris explains why broad,…
258: Short-termism weakens trust
School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin
In this episode, Brad, Bel and Scully examine why quick wins can borrow from future trust. They distinguish acting quickly from short-termism, where immediate pressure replaces a school's long-term strategic …
259: Trends in school experience – Interview with Dr David Willows and Suzette Parlevliet
School Marketing Journal with Brad Entwistle, Dr David Willows and Suzette Parlevliet
In this interview episode, Brad is joined by [YELLOW CAR] co-founders Dr David Willows and Suzette Parlevliet to examine what 30,000 accounts of school life reveal about students, parents and employees. They ex…
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