TRANSCRIPTION 🔗
WEBVTT
1
00:00:00.320 --> 00:00:06.440
Josh, this second bud Light marketing
exact placed on leave after this whole thing
2
00:00:06.480 --> 00:00:09.880
that as we know, we've been
watching play out now for well, it
3
00:00:09.919 --> 00:00:14.359
actually feels like months, but it's
only been what like, you're really good
4
00:00:14.359 --> 00:00:16.960
at figure. I can't even remember
when it started. Feels like it's been
5
00:00:17.000 --> 00:00:19.800
going on a long time. It's
we're about a month and we're bare.
6
00:00:19.960 --> 00:00:24.559
It really really hit the fans starting
three weeks ago, but it first happened
7
00:00:24.600 --> 00:00:31.199
almost a month ago, right right
this Daniel Blake, who oversees marketing for
8
00:00:31.320 --> 00:00:35.719
Anheuser Bush mainstream brand, step back
from his role on Sunday, Raise your
9
00:00:35.759 --> 00:00:39.320
hand off your surprise. Yep,
nobody's raising their hands. So yeah,
10
00:00:39.399 --> 00:00:44.520
clearly nobody's surprised by this, and
I wonder. I don't think they're done.
11
00:00:44.560 --> 00:00:47.560
They're probably going to end up what's
probably going to be more heads that
12
00:00:47.640 --> 00:00:51.560
over. This isn't just about Della
mulvaney. It's also about the nauseating,
13
00:00:51.679 --> 00:00:57.000
patronizing BS commercial. It's like,
let me tell your story about a beer
14
00:00:57.320 --> 00:01:00.920
and you got a Clydesdale running down
and writing running in front of the what
15
00:01:02.079 --> 00:01:06.280
the Freedom Tower where nine to eleven
happened? Like what just I hate you
16
00:01:06.359 --> 00:01:10.040
more now. Joe Rogan said it
best. He was. He was laughing
17
00:01:10.120 --> 00:01:12.560
so hard when he saw that commercial. He goes, he goes, he
18
00:01:12.599 --> 00:01:15.799
goes, this had the opposite effect, because I hate them even more now,
19
00:01:17.120 --> 00:01:19.079
and I'm like, I understand,
I do too. So yeah,
20
00:01:19.159 --> 00:01:25.040
somebody's they are just making blunder after
blunder over there. And the thing is
21
00:01:25.040 --> 00:01:26.400
is somebody is sitting in a room. They're all sitting in a room together,
22
00:01:26.439 --> 00:01:32.400
going that's a great idea. Let's
do that because that sounds perfect.
23
00:01:32.439 --> 00:01:36.560
We won't make anybody any matter.
We won't really say much, but nobody's
24
00:01:36.560 --> 00:01:38.719
gonna be any matter. We can't
make anybody any matter. And it's that's
25
00:01:38.760 --> 00:01:44.200
exactly what it's doing. They clearly
panicked. They panicked. They did not
26
00:01:44.400 --> 00:01:49.439
expect the backlash that they they had
to have. How could you not have
27
00:01:49.519 --> 00:01:53.280
thought a butt a bud, like
a brand like an isiserbush like Budweiser.
28
00:01:53.719 --> 00:01:59.560
I mean, it's like you,
you you have not even you weren't even
29
00:01:59.599 --> 00:02:01.680
close to reading the room and I
get that. They're gone, Yeah,
30
00:02:01.680 --> 00:02:07.480
why would we continue to Uh,
we're advertising to the people who were already
31
00:02:07.519 --> 00:02:10.120
buying. Well, we need to
branch out. Didn't you didn't think for
32
00:02:10.159 --> 00:02:15.840
a second that by doing what you
did it so egregious to the people the
33
00:02:15.080 --> 00:02:21.879
car, the core p One,
bud Wiser drinkers, that they weren't gonna
34
00:02:21.879 --> 00:02:24.000
say, uh, you guys are
out of your minds now, and clearly
35
00:02:24.039 --> 00:02:28.560
this back they just scrambled. They're
like, let's put on the most patriotic
36
00:02:28.599 --> 00:02:30.400
thing we can do to try to
woo these people back. But what it
37
00:02:30.439 --> 00:02:34.039
did, it sounds like, based
on what we're reading and hearing now,
38
00:02:34.400 --> 00:02:38.800
it was the opposite effect that backfire, and these jerk reactions never work out,
39
00:02:38.840 --> 00:02:42.120
well never, and that's exactly what's
happened here. I mean, they're
40
00:02:42.199 --> 00:02:46.840
marketing people. Whoever is above the
marketing staff should just fire the whole lot,
41
00:02:47.199 --> 00:02:53.439
not this ab leave of absence or
switching vps or whatever that case.
42
00:02:53.520 --> 00:02:57.159
Maybe because that's just the same as
firing somebody. Okay, there's you're no
43
00:02:57.240 --> 00:03:00.560
longer the VP, and you're on
a leave of absence until we figure all
44
00:03:00.599 --> 00:03:02.360
this out, until it dies down, that's what it's gonna be. Yeah,
45
00:03:02.400 --> 00:03:07.879
you know, it's nuts, And
I had to, of course,
46
00:03:07.879 --> 00:03:09.599
I got some pushback when I pointed
out I think I don't know if I
47
00:03:09.639 --> 00:03:14.319
posted a Friday Night or whenever,
the woke the first woman, the you
48
00:03:14.360 --> 00:03:17.960
know, the woke woman who came
up with the Dillamolvani campaign, and you
49
00:03:17.960 --> 00:03:23.439
know Whensa is that her name?
Yeah? Whatever it is Heiner Shide,
50
00:03:23.599 --> 00:03:31.120
yeah, Shin shide. Yes.
But when you know I posted that,
51
00:03:31.280 --> 00:03:34.560
and then you know, somebody's chirping
off like, yes, you're right,
52
00:03:34.599 --> 00:03:38.639
only straight white males should ever drink
bud lighting, like it's not about that.
53
00:03:38.680 --> 00:03:43.960
It has nothing to do with diversity, and who drinks what? Don't
54
00:03:44.199 --> 00:03:49.479
put a dude on a can and
say celebrating womanhood. You are insulting my
55
00:03:49.520 --> 00:03:53.639
wife. You are insulting my daughters. You're insulting every woman out there in
56
00:03:53.719 --> 00:04:00.719
the yes who's had to maybe sometimes
work harder, do things different because they
57
00:04:00.719 --> 00:04:04.759
were a woman. You're undermining the
achievements of women that have busted their ass
58
00:04:05.120 --> 00:04:09.240
and that is bullcrap and I won't
stand for it. And
Load full transcript
you're not gonna
59
00:04:09.280 --> 00:04:12.240
come on my page and act like, oh, it's only for straight white
60
00:04:12.240 --> 00:04:15.800
men. That is not what it
was about. It never was. You
61
00:04:15.840 --> 00:04:18.680
know, I struggle with this too, and I don't want to put words
62
00:04:18.680 --> 00:04:20.839
in your mouth, Josh, But
I gotta tell you, being in this
63
00:04:20.879 --> 00:04:26.319
business thirty four years that i've been
in as far as broadcasting, I've learned
64
00:04:26.360 --> 00:04:30.279
over the years, I never root
for people to get fired and have stuff
65
00:04:30.279 --> 00:04:34.600
like that happened to them in their
life. I don't know how this woman
66
00:04:34.839 --> 00:04:39.920
ended up in charge where she came
from. Based on what I'm reading,
67
00:04:40.040 --> 00:04:43.800
she's only been she's been with bud
Light since June. Now, I don't
68
00:04:43.839 --> 00:04:46.199
know. She may have been with
Anniserbush longer. Maybe she was elevated,
69
00:04:46.639 --> 00:04:49.439
maybe she was this, maybe she
was that. So if I get a
70
00:04:49.480 --> 00:04:54.439
bunch of email laying out the history
of this woman, okay, I don't
71
00:04:54.480 --> 00:04:58.639
clearly have it in front of me, But I never root for people to
72
00:04:59.000 --> 00:05:02.439
be let go, just because I
feel like it's just bad karma to do
73
00:05:02.480 --> 00:05:06.759
that when you start talking about people. But in this situation, she deserves.
74
00:05:06.839 --> 00:05:11.439
I don't think she deserves to be
canceled. And look, she's allowed
75
00:05:11.480 --> 00:05:15.399
to feel however she wants to feel. She just made an incredibly bad decision
76
00:05:15.519 --> 00:05:19.439
that I think there are a whole
bunch of other people that are really that
77
00:05:19.480 --> 00:05:23.399
are around her. The yes people
that are around her, they're the ones
78
00:05:23.439 --> 00:05:27.079
who should be paying some sort of
price right now. And I think maybe
79
00:05:27.079 --> 00:05:31.800
this guy, the second exact that
was part of this, might just be
80
00:05:31.839 --> 00:05:34.680
the beginning, the tip of the
iceberg, and it's probably gonna be a
81
00:05:34.680 --> 00:05:39.360
group of people. Marketing is not
about your feelings, your personal feelings.
82
00:05:39.399 --> 00:05:44.000
It's about you take the brand,
you take whatever item or whatever business you
83
00:05:44.040 --> 00:05:46.600
have in front of you, and
you push that further, not your own
84
00:05:46.800 --> 00:05:51.800
personal feelings and or agenda. That's
not what marketing is. I mean,
85
00:05:53.040 --> 00:05:56.399
do you want to include people's that's
great, you know what. I don't
86
00:05:56.439 --> 00:06:00.639
care who drinks bud Lights. You
know, it's not It's not what I
87
00:06:00.680 --> 00:06:02.199
choose to drink, but I never
have. I haven't drank it in years.
88
00:06:02.240 --> 00:06:05.000
Josh's favorite. He loves bud Light, he was telling, but it's
89
00:06:05.199 --> 00:06:09.439
it's one of those things where I
don't care who you are. You want
90
00:06:09.439 --> 00:06:11.160
to drink it, you want to
sit down and drink next week. I
91
00:06:11.160 --> 00:06:15.319
don't care about that, but don't
shove it in my face. Bud Light
92
00:06:15.439 --> 00:06:20.519
was never about that bud bud Light. They were the iconic American brands.
93
00:06:20.879 --> 00:06:25.000
They really are. Yeah, man, Josh, I gotta tell you like
94
00:06:25.040 --> 00:06:28.600
it was one of these. I
was. I was playing blackjack last night
95
00:06:28.680 --> 00:06:32.199
and the server or the one waitress, the cocktail waitress, she comes by,
96
00:06:32.319 --> 00:06:34.560
She's like, can I get you
anything to drink? And I go,
97
00:06:34.720 --> 00:06:40.480
you guys out of bud light.
She started like cracking up. She
98
00:06:40.519 --> 00:06:43.360
thought it was funny. She goes, now we got plenty and I go,
99
00:06:43.560 --> 00:06:46.959
yeah, I've been hearing that guy. You guys got a lot of
100
00:06:46.199 --> 00:06:50.720
Remember when they remember their whole marketing
campaign, how it had like a fresh
101
00:06:50.839 --> 00:06:58.920
date on it or yeah, board
on dates with one days of if you
102
00:06:58.959 --> 00:07:02.360
are a bud light, dream in
about another month, check that, yeah,
103
00:07:02.360 --> 00:07:05.800
because guess what you're probably think about
this next year. They're gonna be
104
00:07:05.839 --> 00:07:10.240
trying to pass off this bud light
that's sitting all over the place, that's
105
00:07:10.319 --> 00:07:15.639
not being consumed right now. You'll
be looking at it going what twenty twenty
106
00:07:15.680 --> 00:07:17.160
one? What they'll have to do, So they'll have to give out the
107
00:07:17.240 --> 00:07:20.519
liquor in front of that to get
you drunk enough to where you don't check
108
00:07:20.519 --> 00:07:24.560
the board on dates, So you'll
drink the bud light that way you're not
109
00:07:24.560 --> 00:07:28.959
paying attention to because that'll taste good
after a while. Yeah, Yeah,
110
00:07:29.040 --> 00:07:31.920
yep, absolutely um so. Also, I wanted to get to this too.
111
00:07:32.079 --> 00:07:38.959
How the authorities according to this this
headline, that they're facing this mounting
112
00:07:39.000 --> 00:07:46.279
pressure to release Audrey Hale's manifesto.
I did not realize what all was involved
113
00:07:46.319 --> 00:07:49.680
in this. I thought, Okay, they're holding onto this because, yeah,
114
00:07:49.720 --> 00:07:54.439
it's something they're trying to suppress.
It doesn't fit the narrative. It's
115
00:07:54.439 --> 00:07:57.680
all of those things. Did you
see this, Josh, that they found
116
00:07:57.959 --> 00:08:03.600
twenty journals? They reported, I've
found twenty journals, two zero, twenty
117
00:08:03.240 --> 00:08:09.480
five laptops and a suit side note, among other things at her home.
118
00:08:09.959 --> 00:08:13.279
That is how many things that they
have discovered. I'm going, oh,
119
00:08:13.319 --> 00:08:16.680
man, we need to see what
is going on here, like what kinds
120
00:08:16.720 --> 00:08:20.519
of things are in this Had you
seen that amount, Josh? I had
121
00:08:20.560 --> 00:08:24.480
not until I sent that over,
And I'm telling you it is. And
122
00:08:24.879 --> 00:08:30.160
they're saying now that some of these
officials and local law enforcements say it's a
123
00:08:30.279 --> 00:08:35.240
roadmap of carnage and death and destruction
that she was laying out. And let's
124
00:08:35.240 --> 00:08:41.120
just be honest just what this is. I guarantee you this is a this
125
00:08:41.200 --> 00:08:48.159
is a mentally disturbed person. She
was trans and this and she's what the
126
00:08:48.240 --> 00:08:52.679
fourth trans gunman we've had in the
last year, I believe, involved in
127
00:08:52.679 --> 00:08:58.639
a mass shooting. And if you
release the manifesto and her seething hatred of
128
00:08:58.799 --> 00:09:07.120
probably Christianity, traditional families, all
those things, she is everything we've been
129
00:09:07.159 --> 00:09:13.559
saying that the unhinged, unstable left
is. And you're this whole all trans
130
00:09:13.639 --> 00:09:15.720
people or you know, this,
that and the other, and there's not
131
00:09:15.799 --> 00:09:18.559
a mental illness involved. Well,
I guarantee you read some of what she
132
00:09:18.639 --> 00:09:22.960
wrote. I promise you there's stuff
in there that would be like, this
133
00:09:22.039 --> 00:09:26.399
is one crazy human being. So
they're cowards. They're all cowards because it
134
00:09:26.480 --> 00:09:33.480
will hurt of the Democrat political agenda. Imagine that that manifesto was full of
135
00:09:33.519 --> 00:09:37.360
her love for Donald Trump. Imagine
it's full of all of the things that
136
00:09:37.399 --> 00:09:41.759
she loves about him. He would
be in paperback form, it would be
137
00:09:41.759 --> 00:09:46.840
a movie already released an hour after
the shooting. Yes, yes, because
138
00:09:46.840 --> 00:09:52.200
that fits the narrative. They go, look at this crazy individual, this
139
00:09:52.399 --> 00:09:54.639
crazy woman. She is a Trump
supporter, you know what I mean.
140
00:09:54.840 --> 00:10:00.039
And and the fact that they're just
squashing everything here we are like josh it
141
00:10:00.200 --> 00:10:03.559
out what over a month later and
uh, well, no, you didn't
142
00:10:03.600 --> 00:10:05.639
point that out. It was a
different story. But I don't know exactly
143
00:10:05.679 --> 00:10:09.000
the time frame, but obviously several
weeks after its time, didn't They also
144
00:10:09.039 --> 00:10:11.320
say the Nashville Police, I believe, said that, you know, they
145
00:10:11.480 --> 00:10:15.080
saw the manifesto. Now, all
this other stuff that's come out on top
146
00:10:15.080 --> 00:10:18.320
of that, but they said the
manifesto they did want to release it due
147
00:10:18.320 --> 00:10:22.840
to concerns of people reading it and
trying to duplicate it. I thought I
148
00:10:22.879 --> 00:10:26.279
had heard debt at some point,
and that's what they kind of Yeah,
149
00:10:26.279 --> 00:10:30.559
Bob, you're correct, Bob,
you're one hundred percent correct. That was
150
00:10:30.600 --> 00:10:33.519
what they meant by carnage. It's
literally a roadmap of death and destruction ship
151
00:10:33.720 --> 00:10:37.759
kind of laying a blueprint for how
she did it and how others could do
152
00:10:37.799 --> 00:10:41.559
it. And a matter of fact, I'm thinking from what I'm hearing,
153
00:10:41.960 --> 00:10:46.320
she was encouraging other trans people or
other some of the That's just the rumor
154
00:10:46.399 --> 00:10:50.159
that's going around from some of these
people in Nashville is that this she was
155
00:10:50.159 --> 00:10:52.639
like saying, here's how I did
it, here's what you can do,
156
00:10:52.840 --> 00:10:56.679
you know, stand up or whatever
like, So that's probably why they're scared
157
00:10:56.799 --> 00:11:01.639
man, that's disturbing to know that
somebody's gone through through all of that and
158
00:11:01.720 --> 00:11:03.200
guess what. And we talk about
this all the time, Josh and I,
159
00:11:03.480 --> 00:11:07.240
Bob, We've talked about there are
so many people who are in the
160
00:11:07.320 --> 00:11:11.559
stages where she was right prior to
doing this. How many of those get
161
00:11:11.639 --> 00:11:16.279
thwarted or those people begin to kind
of change their name or not name,
162
00:11:16.320 --> 00:11:20.559
they're change their mind and they get
close to doing something like this, but
163
00:11:20.600 --> 00:11:26.080
they don't actually do it. There
are people that are in that process right
164
00:11:26.120 --> 00:11:28.600
now as we're talking, and that's
the scariest part of this whole thing.
165
00:11:28.639 --> 00:11:31.759
You're right, But for her to
do that and basically put out like a
166
00:11:31.840 --> 00:11:37.320
playbook or a handbook and try to
help people is I mean, it's a
167
00:11:37.399 --> 00:11:41.519
sickness on an absolutely unbelievable level.
There's no question about that.