Transcription complète de We Hit $110K Then Lost It All - Here's How We're Rebuilding (Live Coaching Breakdown)

00:04:01.989 Love making that hard for yourselves, let's go. 71 00:04:02.430 --> 00:04:05.092 What happened, what were you doing to get to 110? 72 00:04:05.432 --> 00:04:07.033 Like what did you guys do to get there? 73 00:04:08.157 --> 00:04:12.018 So it was November, so it was a Black Friday promo which went really well. 74 00:04:12.278 --> 00:04:18.300 And then we did a, so we had another bright idea which wasn't our bright idea. 75 00:04:18.320 --> 00:04:18.821 It wasn't bright. 76 00:04:18.921 --> 00:04:19.941 It's what we were told to do. 77 00:04:19.961 --> 00:04:23.222 We basically did an internal Black Friday offer. 78 00:04:23.262 --> 00:04:27.263 So we offered nine months for the price of six as long as they paid up front. 79 00:04:27.303 --> 00:04:29.004 So we probably had. 80 00:04:29.384 --> 00:04:30.645 And we had a lot of people take that up. 81 00:04:30.805 --> 00:04:33.566 Yeah, probably had 25% of the clients take up that offer. 82 00:04:33.586 --> 00:04:37.447 So that was a massive influx of cash and then obviously collecting cash on the front end 83 00:04:38.716 --> 00:04:40.037 with the Black Friday offer. 84 00:04:41.277 --> 00:04:42.598 But that tanked out recurring. 85 00:04:42.618 --> 00:04:48.340 We had all this money coming in and then it was like December was nothing and then we're like, yeah, let's go find another business coach. 86 00:04:48.360 --> 00:04:49.741 And then that just all went to shit. 87 00:04:49.821 --> 00:04:53.102 And then we're like, oh fuck, we have no one paying us anything. 88 00:04:54.662 --> 00:04:55.083 Oh God. 89 00:04:55.263 --> 00:04:59.725 So that's like a, so you hit 110, but really it was like just taken from all the months ahead. 90 00:04:59.985 --> 00:05:01.625 So it was just like, you just collected it. 91 00:05:01.665 --> 00:05:02.005 That month. 92 00:05:02.346 --> 00:05:03.226 Correct. 93 00:05:03.366 --> 00:05:03.786 Yeah. 94 00:05:03.906 --> 00:05:08.208 And then you got a disgusting ATO bill and a bass bill and all that kind of stuff as well. 95 00:05:09.713 --> 00:05:10.694 Yeah, well, I mean. 96 00:05:11.014 --> 00:05:14.397 Didn't like 50% of what we made in November go straight to the ATO? 97 00:05:14.417 --> 00:05:17.500 Because we had all these outstanding tax bills anyway, so. 98 00:05:17.741 --> 00:05:18.381 Oh, dude. 99 00:05:18.942 --> 00:05:19.462 Sorry about that. 100 00:05:19.482 --> 00:05:19.762 Yeah. 101 00:05:20.643 --> 00:05:24.727 Apologies, sorry about the situation, but you know. 102 00:05:24.767 --> 00:05:25.708 It's a learning curve team. 103 00:05:25.728 --> 00:05:26.429 Learning curve. 104 00:05:26.729 --> 00:05:27.770 Oh yeah. 105 00:05:28.471 --> 00:05:33.956 You guys built this great kind of brand equity and then you cashed in the brand equity is essentially what I'm hearing here. 106 00:05:35.073 --> 00:05:35.773 Basically, yeah. 107 00:05:36.114 --> 00:05:37.434 Yeah, we had a lot of clients. 108 00:05:37.694 --> 00:05:45.818 We'd signed up a lot of

clients last year and that sort of around November time, a lot of them were getting to the point of needing to re-sign anyway, so. 109 00:05:45.838 --> 00:05:45.919 Yup. 110 00:05:47.940 --> 00:05:54.103 Yeah, but we obviously shot ourselves in the foot because the next six months was dog shit. 111 00:05:54.883 --> 00:05:55.443 Okay, cool. 112 00:05:55.583 --> 00:05:56.464 Well, we're out of it now. 113 00:05:56.924 --> 00:06:00.026 So from the 100 a day, how many are becoming followers? 114 00:06:00.046 --> 00:06:00.986 How many followers a day? 115 00:06:01.006 --> 00:06:02.347 Do you know any of the data around that? 116 00:06:03.733 --> 00:06:07.934 So the cost per follower is about between, anywhere between $2 and $3. 117 00:06:08.014 --> 00:06:10.595 $2, okay. 118 00:06:11.335 --> 00:06:11.655 Yeah. 119 00:06:11.955 --> 00:06:15.636 So about 50, 60, 70 clients per day, depending on the day. 120 00:06:15.656 --> 00:06:17.996 Okay, cool. 121 00:06:18.016 --> 00:06:18.516 50 per day. 122 00:06:19.116 --> 00:06:20.497 And are you reaching out to all of them? 123 00:06:22.117 --> 00:06:22.317 Yeah. 124 00:06:23.157 --> 00:06:25.798 And how many of them have been replied at like the intro message? 125 00:06:27.207 --> 00:06:30.209 So the reply rate's anywhere between 20 and 25%. 126 00:06:30.430 --> 00:06:34.032 20 and 25%, okay, cool. 127 00:06:34.813 --> 00:06:37.855 So that's probably like issue number one, you probably wanna get that to around 50%. 128 00:06:38.256 --> 00:06:42.659 So there'd be something with that opening message that's going wrong there. 129 00:06:42.679 --> 00:06:44.741 20, 25% of reply, okay, cool. 130 00:06:44.801 --> 00:06:48.684 And then from there, how many chats of these 20, 25 would go to a call? 131 00:06:50.666 --> 00:06:53.108 So it's about, it's about 1%. 132 00:06:53.348 --> 00:06:55.870 All right, 1%. 133 00:06:57.287 --> 00:07:02.029 Even last year in our- Bro, do you have like the worst AI ever, like in your DMs? 134 00:07:02.090 --> 00:07:02.930 What is happening in there? 135 00:07:03.950 --> 00:07:06.512 Well, this is the bane of my existence. 136 00:07:07.172 --> 00:07:07.892 Who is this person? 137 00:07:07.912 --> 00:07:10.454 We gotta like put a boot through the camera and fucking kick him. 138 00:07:10.594 --> 00:07:11.714 Come on, man, what's going on? 139 00:07:11.754 --> 00:07:13.755 Oh, I mean, so just a bit of backstory. 140 00:07:13.795 --> 00:07:22.720 So last year, so just to paint the picture, our, the way that we were doing things was like obviously like new followers, but then really heavy re-engagement. 141 00:07:22.980 --> 00:07:23.961 So we were sending out- 142 00:07:25.141 --> 00:07:27.402 I mean to hit around 300 messages per day. 143 00:07:27.482 --> 00:07:32.483 So we had setters in the account just fucking firing off messages to anyone that they could find. 144 00:07:32.503 --> 00:07:35.484 The account's getting shut down, it got blocked a few times. 145 00:07:35.564 --> 00:07:36.085 Okay, cool. 146 00:07:36.765 --> 00:07:42.006 So we sent out like, last year we sent out like, I don't know, 80,000 messages. 147 00:07:43.087 --> 00:07:44.607 And most of those were re-engagement. 148 00:07:44.927 --> 00:07:50.889 So one, there was about 1.5% of those outbound messages went through to callers' booking. 149 00:07:50.929 --> 00:07:52.150 So it looked really, really bad. 150 00:07:53.958 --> 00:07:56.059 But then this year, we haven't done that as much yet. 151 00:07:56.099 --> 00:07:59.940 It's still really bad, so that's definitely a problem. 152 00:08:00.700 --> 00:08:01.461 Okay, could be a problem. 153 00:08:02.001 --> 00:08:04.862 And I know you guys have had a bit of a niche change recently. 154 00:08:04.882 --> 00:08:05.422 Tell us about that. 155 00:08:05.442 --> 00:08:08.443 So you've got like 57,000 followers that I was looking this morning. 156 00:08:08.803 --> 00:08:10.864 I was looking at landing page, I was looking through your account. 157 00:08:11.304 --> 00:08:13.225 Of those, how many do you think are the ideal client? 158 00:08:19.193 --> 00:08:20.114 I don't know, it's hard to tell. 159 00:08:20.154 --> 00:08:40.451 I mean, so the follow-up, yeah, the follower ads that we've always traditionally run, just like your viral sort of style, calorie comparisons and like, just shit that gets you a lot of followers, but the followers that come through, yeah, obviously, and it's like basically trying to find a needle in a haystack. 160 00:08:41.012 --> 00:08:43.434 It's essentially our process that we've always followed. 161 00:08:44.316 --> 00:08:44.816 Okay, cool. 162 00:08:45.177 --> 00:08:52.343 So you guys, you've got your viral like trending shit and then you're putting boosts behind that and then like it's a fingers crossed thing. 163 00:08:53.664 --> 00:08:54.544 Basically, yeah. 164 00:08:55.065 --> 00:08:55.545 Okay, cool. 165 00:08:56.646 --> 00:08:57.126 All right, cool. 166 00:08:57.146 --> 00:09:01.029 So we got some strategic like numbery shit that we need to fix here. 167 00:09:01.430 --> 00:09:03.832 Then I'd say there's like a messaging thing as well. 168 00:09:04.172 --> 00:09:11.498 So the messaging you've got now isn't translating over to the actual like what you're boosting, is it? 169 00:09:13.841 --> 00:09:16.963 Well, we've changed that as of last week. 170 00:09:17.264 --> 00:09:22.667 So since we've joined you guys, we've literally just ripped everything up and completely started again. 171 00:09:22.708 --> 00:09:25.430 So like the ICP and the messaging and stuff, really, really good. 172 00:09:25.450 --> 00:09:30.954 Like Tay spent a lot of time building that out and then I got some ads scripted and they're actually performing quite well. 173 00:09:31.354 --> 00:09:32.755 Way more than these things. 174 00:09:32.775 --> 00:09:35.637 So in the last couple of weeks, we have pivoted. 175 00:09:36.037 --> 00:09:37.198 And the calls were booking much better. 176 00:09:37.478 -->

00:09:39.440 And the calls were booking, they're people that actually work. 177 00:09:40.100 --> 00:09:41.021 Look at that, that's great. 178 00:09:42.842 --> 00:09:47.864 Yeah, so what a lot of people get wrong is they try to boost the viral shit, but the viral shit isn't really like ICP. 179 00:09:47.884 --> 00:09:49.525 So the people that come through are not great. 180 00:09:49.905 --> 00:09:53.986 So do you have updated stats on like the $2 to $3? 181 00:09:54.326 --> 00:09:58.208 Is that like a new cost per follower or is that like old cost per follower? 182 00:09:59.028 --> 00:09:59.849 No, it's about the same. 183 00:09:59.869 --> 00:10:01.229 Okay, cool. 184 00:10:01.269 --> 00:10:03.290 So you've just basically got better people in. 185 00:10:03.350 --> 00:10:08.532 Okay, and then the 20% to 25%, is that still, you know, that's the first message reply rate? 186 00:10:10.413 --> 00:10:11.293 Um... 187 00:10:13.588 --> 00:10:14.289 Yeah, it's about that. 188 00:10:14.309 --> 00:10:14.849 That's okay. 189 00:10:15.469 --> 00:10:15.990 Okay, sweet. 190 00:10:16.090 --> 00:10:16.670 It's about that. 191 00:10:16.690 --> 00:10:18.451 It hasn't jumped up massively. 192 00:10:19.372 --> 00:10:19.852 Okay, cool. 193 00:10:19.872 --> 00:10:21.473 So messaging's fixed now, which is great. 194 00:10:21.573 --> 00:10:23.314 Okay, let's go further down. 195 00:10:23.655 --> 00:10:28.858 And then in terms of when you get on the call, what's the show rate on the call and then what's your close rate? 196 00:10:31.017 --> 00:10:35.359 So the show rate is about 60 to 70%. 197 00:10:35.399 --> 00:10:38.281 I'll tell you exactly what it is for this year. 198 00:10:38.801 --> 00:10:40.082 So for the year it's 61%. 199 00:10:40.242 --> 00:10:42.843 61%, okay, cool. 200 00:10:43.483 --> 00:10:46.405 And then what are you doing to get that show rate to 61% and beyond? 201 00:10:46.425 --> 00:10:49.506 Are you doing all the texts and pre-call messages? 202 00:10:49.526 --> 00:10:52.668 Are you doing any of that shit? 203 00:10:52.908 --> 00:10:59.311 So we have three emails that go out, three texts that go out when they book. 204 00:11:00.008 --> 00:11:01.989 24 hours before and then an hour before. 205 00:11:03.090 --> 00:11:12.536 And then what I do as well, I'll reach out via WhatsApp and just send them, I guess, an introductory message for me because I'm the one that takes calls and just send them. 206 00:11:12.616 --> 00:11:26.105 What I have been sending recently is almost like a, not a VSL, but kind of like, this is what it looks like inside the program, like showing them through the actual coaching software, some meal plans and how it actually works on the inside to give them a bit more context. 207 00:11:27.434 --> 00:11:28.735 Okay, sweet, sounds good. 208 00:11:29.295 --> 00:11:31.497 And what about the close rate from there? 209 00:11:31.517 --> 00:11:32.898 What does that kind of look like typically? 210 00:11:34.199 --> 00:11:38.462 So close rate this year is about 38%, 38%. 211 00:11:44.180 --> 00:11:44.921 38%, okay, cool. 212 00:11:46.242 --> 00:11:53.988 All right, so you guys listening back at home, so we've got a 25% reply rate and then a 1% booking rate. 213 00:11:54.328 --> 00:11:58.591 Then we've got a 60 to 70% show rate on the calls and a 38% close rate. 214 00:11:58.991 --> 00:12:06.037 If we had to double any of those metrics, and I'm curious to hear what you guys are thinking, what is the easiest metric to double out of all of those? 215 00:12:06.377 --> 00:12:08.779 Is it the reply rate, 25%? 216 00:12:09.039 --> 00:12:10.861 Is it the 1% of people that book a call? 217 00:12:10.921 --> 00:12:11.661 Is it the 60 or 70%? 218 00:12:12.822 --> 00:12:15.664 show rate or is it 38% of people that buy? 219 00:12:15.684 --> 00:12:19.306 I think it's the response rate. 220 00:12:20.607 --> 00:12:20.787 Yeah. 221 00:12:20.807 --> 00:12:21.727 Would be the easiest. 222 00:12:22.428 --> 00:12:24.889 Response rate or the one or 2%. 223 00:12:25.009 --> 00:12:31.473 So if you doubled either of those, you guys would double your business and you'd go from 30 or 40K a month now to 60 or 80K a month. 224 00:12:31.813 --> 00:12:34.495 So you'd be pretty close to 100K if we just doubled that one metric. 225 00:12:35.227 --> 00:12:40.129 So a lot of people think that, you know, scaling a business is like, you gotta change all this crazy shit at once. 226 00:12:40.169 --> 00:12:44.550 And you gotta shut down the funnel, you know, run a call funnel, run a webinar, run all this other shit. 227 00:12:44.570 --> 00:12:47.611 And really it's just about fixing like a single metric. 228 00:12:47.691 --> 00:12:48.852 And that's what we're talking about here. 229 00:12:49.272 --> 00:12:51.953 So let's get into the actual plan if you guys don't mind. 230 00:12:51.993 --> 00:12:55.414 Cause I've got, well, we've got four problems, but we'll focus on one problem for now. 231 00:12:56.195 --> 00:12:59.396 So what is the like, what is the sell by chat sequence? 232 00:12:59.536 --> 00:13:01.777 Like tell us about, let's get into the nitty gritty of this. 233 00:13:01.817 --> 00:13:02.877 What does this actually look like? 234 00:13:04.579 --> 00:13:08.221 So this has gone through probably a thousand iterations in the past. 235 00:13:09.282 --> 00:13:12.744 So basically what we do is the opening message is, hey, thanks for the follow. 236 00:13:13.124 --> 00:13:15.105 We try and pick something off the profile. 237 00:13:15.125 --> 00:13:18.707 So like, oh, I see that you went on a holiday recently. 238 00:13:18.727 --> 00:13:19.227 Where was it? 239 00:13:19.527 --> 00:13:22.829 Or your dog's really cute. 240 00:13:23.230 --> 00:13:23.890 What's its name? 241 00:13:23.990 --> 00:13:27.352 Or just as an example, trying to pick off something personal from the page. 242 00:13:27.672 --> 00:13:29.753 If you can't do that, then it's like whereabouts you're from. 243 00:13:30.494 --> 00:13:32.034 Just something

really- Personal connection, cool. 244 00:13:33.577 --> 00:13:40.222 Then from there, it's like, you know, responding to whatever they've said, and then it's been like, you know, what made you hit follow, basically. 245 00:13:40.622 --> 00:13:42.284 And then from there, it's like, okay, cool. 246 00:13:42.424 --> 00:13:43.545 Are you working on any goals? 247 00:13:44.245 --> 00:13:46.147 And then it's into like, you know, what are your struggles? 248 00:13:46.187 --> 00:13:47.047 What have you tried? 249 00:13:48.328 --> 00:13:50.450 You know, why is now important for you? 250 00:13:50.930 --> 00:13:52.772 And then essentially, it's just making an offer for help. 251 00:13:52.792 --> 00:13:55.013 Like, hey, you know, it sounds like we can help you with this. 252 00:13:55.133 --> 00:13:57.115 Are you interested in getting some help? 253 00:13:57.155 --> 00:13:59.657 And then making the call offer, look at the goal. 254 00:14:00.483 --> 00:14:00.924 Okay, cool. 255 00:14:01.204 --> 00:14:03.947 And typically are these just like super cold people? 256 00:14:05.549 --> 00:14:07.691 Yeah, essentially they're just the new followers that come through. 257 00:14:08.392 --> 00:14:08.592 Okay. 258 00:14:09.013 --> 00:14:10.895 And is there any other nurture than that? 259 00:14:11.135 --> 00:14:13.458 Like are you extending them off to anything like warm? 260 00:14:13.538 --> 00:14:18.724 Like so in terms of like what, check out this podcast episode or watch this VSL or like any of that? 261 00:14:20.205 --> 00:14:21.767 Not really, we kind of shoot our shot. 262 00:14:22.640 --> 00:14:26.841 And if they're in a book, then we put them into like a re-engagement pipeline. 263 00:14:27.461 --> 00:14:31.642 And the re-engagement pipeline is kind of the senders know to message at certain time points. 264 00:14:32.542 --> 00:14:36.983 So it might be like three weeks later, a month later sort of thing. 265 00:14:37.103 --> 00:14:39.044 So we go back to them and re-engage. 266 00:14:39.184 --> 00:14:43.485 But outside of that, there's nothing that really gets done in terms of like sending them stuff. 267 00:14:44.200 --> 00:14:44.840 Yeah, okay, cool. 268 00:14:45.241 --> 00:14:53.385 I think the easiest thing here to take this, you know, like booking rate from one to 2% is just sending them content throughout this period of like long form stuff. 269 00:14:53.445 --> 00:15:00.049 This could be like podcast episodes, this could be VSLs, this could be you guys getting interviewed on other stuff, this could be YouTube videos, this could be literally anything. 270 00:15:00.549 --> 00:15:07.774 So Google have the 7-11-4 principle that prospects need seven hours of content produced over 11 touchpoints in four mediums. 271 00:15:08.254 --> 00:15:10.055 So not just like Instagram DMs. 272 00:15:10.075 --> 00:15:11.056 This is like emails. 273 00:15:11.076 --> 00:15:11.836 This is WhatsApp. 274 00:15:11.856 --> 00:15:18.781 This is all the different touchpoints that you have to create like a, well, not a parasocial relationship, but some form of relationship with people here. 275 00:15:18.801 --> 00:15:20.402 So I think that would tremendously help. 276 00:15:20.722 --> 00:15:29.568 So if you think about it, like Sam, you and I going on a date might be a little weird, but like if we actually went on a date and you were just like taking me through the process, going for a home run, like, and we just met. 277 00:15:30.288 --> 00:15:39.891 I feel like the kind of relationship or the kind of girl or guy you'd attract there would probably not be one that you wanna date long term, you know, so you can see why that doesn't work super well for you. 278 00:15:40.271 --> 00:15:44.152 I would add that in and I think that would take the, a lot higher. 279 00:15:45.613 --> 00:15:48.374 In terms of this like opening message, let's focus on this. 280 00:15:48.494 --> 00:15:53.135 So it's literally just like pick something off their profile and if not where you're from? 281 00:15:54.355 --> 00:15:55.296 Yeah, pretty much. 282 00:15:55.856 --> 00:15:56.636 Yeah, okay, cool. 283 00:15:56.836 --> 00:15:57.576 And that's text? 284 00:15:59.337 --> 00:15:59.537 Yeah. 285 00:16:00.410 --> 00:16:01.091 Yeah, okay, cool. 286 00:16:01.712 --> 00:16:02.915 You could try like a 287 00:16:03.653 --> 00:16:09.017 like a thumbs up photo, you could do some pre-recorded voice stuff, you could do pre-recorded videos as well. 288 00:16:09.978 --> 00:16:11.759 That works extremely well. 289 00:16:12.099 --> 00:16:16.462 Or you could have, it's off Taylor's account, so you could have Taylor just go and do all the openers. 290 00:16:17.063 --> 00:16:28.271 So someone could script it out, I'm not talking every single opener, but some because if you, you would get like way more replies if Taylor was like voice dropping like, hey babe, like whatever she would say, like great to connect with you. 291 00:16:28.351 --> 00:16:32.414 I think that would work super well for the open rate as well, so the opener. 292 00:16:33.063 --> 00:16:36.345 So there are two on how I would fix both of those. 293 00:16:36.605 --> 00:16:40.347 And then we've got the show rate is not a major issue. 294 00:16:40.387 --> 00:16:42.148 Talk to me about the show rate here, Sam. 295 00:16:42.168 --> 00:16:49.711 So you're establishing a relationship with them on WhatsApp and they are just no showing or they're canceling? 296 00:16:49.791 --> 00:16:50.832 What's kind of happening there? 297 00:16:51.953 --> 00:16:52.573 We don't. 298 00:16:53.093 --> 00:16:55.434 We don't get that many no shows. 299 00:16:55.614 --> 00:16:57.215 No, it's pretty much just canceling. 300 00:16:57.555 --> 00:16:57.996 So. 301 00:17:00.312 --> 00:17:05.335 We've got a question on the application form, like do you need to speak to someone before making a decision? 302 00:17:05.555 --> 00:17:09.036 If they say I need to speak to someone, I mean, it's always around money. 303 00:17:09.316 --> 00:17:15.499

So what I basically do in the WhatsApp message is be like, hey, just so you and your hubby can have that chat beforehand, this is the cost per week. 304 00:17:16.299 --> 00:17:16.439 Yeah. 305 00:17:16.879 --> 00:17:18.980 Sometimes they come back and they'll say, yep, that's sweet. 306 00:17:19.100 --> 00:17:20.941 Other times they come back and say, no, it's not too much. 307 00:17:23.802 --> 00:17:25.243 So that's something that's been happening. 308 00:17:25.543 --> 00:17:28.584 But yeah, outside of that, I mean, people just cancel. 309 00:17:29.558 --> 00:17:29.738 Okay. 310 00:17:30.058 --> 00:17:30.558 Yep. 311 00:17:30.598 --> 00:17:30.959 That's cool. 312 00:17:31.279 --> 00:17:34.640 You kind of want people to cancel and not just show up and like waste your time anyway. 313 00:17:34.720 --> 00:17:36.021 So I don't think this is bad. 314 00:17:36.081 --> 00:17:39.862 Honestly, those first two metrics will change your business if you improve both of those. 315 00:17:40.042 --> 00:17:41.943 I think that'll be like crazy for you guys. 316 00:17:42.664 --> 00:17:45.985 Just to give you guys a lot of sauce today because that was like very easy. 317 00:17:47.065 --> 00:17:49.046 So what's kind of next from here? 318 00:17:49.066 --> 00:17:51.107 Like what are you guys working on outside of this? 319 00:17:51.127 --> 00:17:52.828 Like the sales nitty gritty on the front end? 320 00:17:56.082 --> 00:18:02.464 Well, I guess, I mean, it's been building out all, like, essentially we've rebuilt the program. 321 00:18:02.844 --> 00:18:09.467 You know, we've used all the stuff that you guys have given us in terms of the GPTs to build out like the avatar handbooks and all that sort of stuff. 322 00:18:09.487 --> 00:18:18.730 So, it's obviously the messaging side of things where we're upgrading the program itself based on the new mechanism, again, from those GPTs, which is really cool. 323 00:18:18.750 --> 00:18:19.971 So, we're in the process of building that. 324 00:18:19.991 --> 00:18:21.731 So, it's going to be a really good client experience. 325 00:18:25.135 --> 00:18:29.739 I've been getting all the backend selling systems set up as well. 326 00:18:29.759 --> 00:18:33.302 We haven't got to that point yet, but I really want to do that. 327 00:18:35.644 --> 00:18:42.270 And then I guess from there, it's kind of just, if we are to introduce a new funnel, just getting that set up and rolling. 328 00:18:43.071 --> 00:18:43.732 Getting that rolling. 329 00:18:43.832 --> 00:18:45.313 Okay, epic. 330 00:18:45.593 --> 00:18:48.456 Yeah, so you guys have a VSL call funnel kind of booking at the moment. 331 00:18:48.476 --> 00:18:50.658 That's where you book most of your people or is it through DM? 332 00:18:51.908 --> 00:18:52.569 So it's all DMs. 333 00:18:52.589 --> 00:18:53.090 DMs, yeah. 334 00:18:53.631 --> 00:18:57.536 DMs, so no one's hitting that page that I see, or not many people are hitting that page in booking? 335 00:18:59.519 --> 00:19:02.524

We've had two. 336 00:19:02.584 --> 00:19:03.826 Have you ever had two bookings? 337 00:19:03.846 --> 00:19:05.869 We've had one other reply, but she didn't book. 338 00:19:06.339 --> 00:19:08.962 And we've only had it up for like not even two weeks. 339 00:19:09.582 --> 00:19:10.023 Okay, cool. 340 00:19:10.103 --> 00:19:11.704 So probably a little bit early for those. 341 00:19:12.105 --> 00:19:12.605 Yeah. 342 00:19:13.626 --> 00:19:19.652 So after I would, I'd fix both those things that I said today and I'll send you guys a recording of this so we can get that done before this episode comes out. 343 00:19:20.073 --> 00:19:22.695 And then I think a webinar funnel would crush for you guys. 344 00:19:22.715 --> 00:19:24.497 Like I think that's the best option. 345 00:19:24.837 --> 00:19:27.380 A lot of people in the fitness industry don't want to do it. 346 00:19:27.460 --> 00:19:30.503 I don't know if it's like they're scared or it's like a lazy thing. 347 00:19:31.003 --> 00:19:38.327 but the opportunity for you guys is if everyone else is not going to do it, you can do it and fucking kill and you can, which is great. 348 00:19:38.347 --> 00:19:43.789 So VSL call funnel, I think your, um, your tagline is like 10 to 20 K loss. 349 00:19:43.869 --> 00:19:45.770 I think that would just be a really good VSL. 350 00:19:46.230 --> 00:19:49.372 Oh, that would be a really good webinar topic just on the outset. 351 00:19:51.213 --> 00:19:51.373 Cool. 352 00:19:51.673 --> 00:19:51.853 Yeah. 353 00:19:52.073 --> 00:19:53.294 All right, guys, uh, questions. 354 00:19:53.554 --> 00:19:58.436 What questions do you have in terms of, we found the constraint in my opinion, I think it's sales. 355 00:19:58.456 --> 00:20:00.317 Uh, do you have any questions around that? 356 00:20:03.717 --> 00:20:08.806 So you said it's getting the open rate up, but also the booking rate as well. 357 00:20:09.086 --> 00:20:11.771 Yep, yep, so reply rate and booking rate are the two. 358 00:20:13.013 --> 00:20:15.357 What do you recommend for the opening message? 359 00:20:16.840 --> 00:20:20.901 Dude, a voice is best or an extremely detailed message. 360 00:20:21.521 --> 00:20:28.702 So it depends because you've got a B2C audience, so some of them are on private, which is a little bit more challenging from there. 361 00:20:28.782 --> 00:20:30.683 You could start with some value as well. 362 00:20:30.723 --> 00:20:32.103 Like honestly, you just need to change it. 363 00:20:32.123 --> 00:20:38.784 So a friend of mine, Sean, Sean Ferris, he has a, hey, are you here for the content or for my good looks? 364 00:20:38.824 --> 00:20:41.005 Like a bit cheeky, and that does super well. 365 00:20:41.025 --> 00:20:41.925 I think it's like 60 or 70%. 366 00:20:43.065 --> 00:20:44.526 and then he gets into a chat for them. 367 00:20:44.866 --> 00:20:53.729 It's about being creative really, like it's not just like one thing, do this, because they've seen it all, like they've got all these other fitness coaches DMing them. 368 00:20:54.049 --> 00:20:59.411 So I think it'd be like, you guys put your heads down and be like, how can we be creative and just put something that they've never seen before there? 369 00:21:02.232 --> 00:21:04.713 I mean, could you bang out 50 voice memos? 370 00:21:04.893 --> 00:21:06.954 Easy, I could do that like first thing in the morning. 371 00:21:08.730 --> 00:21:11.131 I reckon maybe that would be something we could try. 372 00:21:11.151 --> 00:21:15.333 We tried doing 11 labs and cloning her voice, but it was like, I don't know. 373 00:21:15.433 --> 00:21:16.574 I sounded like I was underwater. 374 00:21:16.594 --> 00:21:17.435 It was so bad. 375 00:21:17.595 --> 00:21:23.458 I don't know if we're doing it wrong or, cause I know people have success with it, but we just couldn't figure it out. 376 00:21:24.258 --> 00:21:25.359 Yeah, it definitely works. 377 00:21:25.379 --> 00:21:27.800 You just need a lot of audio in that different audio. 378 00:21:28.140 --> 00:21:29.441 Do you guys have a podcast or anything? 379 00:21:30.922 --> 00:21:33.563 No, but I started doing YouTube this year. 380 00:21:34.336 --> 00:21:37.538 Okay, cool, just export all of those and I think that'll go well. 381 00:21:37.678 --> 00:21:43.401 Yeah, if you can get the integration working at 11 labs and just have your VA do it, that would be much better than you having to do it, Tay. 382 00:21:44.182 --> 00:21:45.302 Yeah, okay. 383 00:21:45.362 --> 00:21:49.485 I mean, we send a voice memo for the follow-up message, so if they don't reply to the open ads, it's like, 384 00:21:50.277 --> 00:21:52.298 hey, just letting you know it's me here. 385 00:21:53.259 --> 00:21:55.420 It's still generic, you know what I mean? 386 00:21:55.460 --> 00:22:00.744 I feel like if it's their name that they hear, it's going to be a lot more like, oh, she's talking to me. 387 00:22:01.704 --> 00:22:07.688 Yeah, and especially with your account size as well, they're like, whoa, she's talking to me, she's sending me a message, she said my name. 388 00:22:07.748 --> 00:22:10.050 It's very, very, it's kind of fake. 389 00:22:10.870 --> 00:22:11.771 Yes, yeah. 390 00:22:12.451 --> 00:22:13.632 Yep. 391 00:22:13.672 --> 00:22:13.832 Okay. 392 00:22:15.066 --> 00:22:15.527 give it a whirl. 393 00:22:15.747 --> 00:22:16.688 Yeah, I think we can do that. 394 00:22:16.768 --> 00:22:21.913 We'll try 11 labs again, but I think if you can, yeah, if you can send them yourself, it'll make a big difference. 395 00:22:22.734 --> 00:22:24.556 Awesome. 396 00:22:24.596 --> 00:22:25.457 All right, guys. 397 00:22:26.118 --> 00:22:33.346 Sorry, just in terms of like, booking rate, that's obviously, do you, so sending long form content within the chat, is that what you meant? 398 00:22:34.374 --> 00:22:34.954 Yeah, for sure. 399 00:22:35.194 --> 00:22:36.635 Long form within the chat. 400 00:22:37.595 --> 00:22:48.920 Like it's something you wanna test, but if they're coming to you with a problem, say they're like, hey, can't lose weight, struggling for this, got belly fat, like all the shit, you should have resources for that, for the main problem. 401 00:22:49.160 --> 00:22:51.401 So you can send it to them, nurture them and then warm them up. 402 00:22:51.802 --> 00:22:54.723 I'm assuming Taylor, you're gonna have tons of YouTube content, it's gonna be great. 403 00:22:55.644 --> 00:23:09.238 Also a good hack is for your confirmation videos, so if you guys have a confirmation page after someone book, you can put a YouTube video on there, and then as soon as they get on YouTube again, they'll constantly see your stuff, Taylor. 404 00:23:09.378 --> 00:23:14.423 So you'll be in the algorithm all the time for them, which is essentially what you want to do. 405 00:23:14.443 --> 00:23:14.543 Yeah. 406 00:23:15.424 --> 00:23:15.544 Yeah. 407 00:23:15.564 --> 00:23:18.227 I'm going to do that. 408 00:23:18.880 --> 00:23:22.043 All right, I'll go for a wrap up and we'll wrap this up. 409 00:23:22.063 --> 00:23:25.606 All right, guys, thanks for joining us for our first business breakthrough. 410 00:23:25.626 --> 00:23:27.547 So this is a bit of a back. 411 00:23:28.188 --> 00:23:32.532 So this is a bit of a BTS look into how we run our constraint-based model here at Successful. 412 00:23:32.792 --> 00:23:42.240 If you guys are interested in having this done for your business, go to www.startsuccessful.com and book a breakthrough call now and we will chat to you guys soon. 413 00:23:43.061 --> 00:23:44.522 Sam, Taylor, it's been great. 414 00:23:44.582 --> 00:23:45.042 Thanks, guys. 415 00:23:46.223 --> 00:23:46.463 Awesome. 416 00:23:46.483 --> 00:23:47.264 Thank you very much, Tim. 417 00:23:47.284 --> 00:23:48.165 Thanks for having us, Tim.