Transcription complète de Four Visibility Barriers That Keep Coaches in Best-Kept-Secret Mode with Melanie Benson

that is marketing is probably not your most favorite 00:02:20.770 --> 00:02:24.229 thing. I have a saying that if they can't see 00:02:24.229 --> 00:02:27.719 you, they can't hire you. And I think if most 00:02:27.719 --> 00:02:29.740 coaches could have their wish list and they, 00:02:30.020 --> 00:02:31.419 you know, do the magic fairy wand, they're like, 00:02:31.520 --> 00:02:33.219 I just want referrals to come in. If I could 00:02:33.219 --> 00:02:34.960 just get somebody to send me clients, right? 00:02:35.020 --> 00:02:37.659 Cause that's you, you do what you do and your, 00:02:37.659 --> 00:02:39.979 your coaching turns the magic on. But if you 00:02:39.979 --> 00:02:43.099 kind of go into visibility mode, maybe you don't 00:02:43.099 --> 00:02:45.919 really know how to do that. And so you're not 00:02:45.919 --> 00:02:48.659 shining your light as bright as you could. And 00:02:48.810 --> 00:02:51.349 So what I find is there's a lot of coaches who 00:02:51.349 --> 00:02:54.590 are invisible in the marketplace. They don't 00:02:54.590 --> 00:02:57.370 have a consistent presence. They don't have a 00:02:57.370 --> 00:03:00.889 clear brand positioning or some kind of message 00:03:00.889 --> 00:03:03.949 that we go, oh yeah, you do this and here's who 00:03:03.949 --> 00:03:06.129 you do it for. And so when people go looking 00:03:06.129 --> 00:03:09.650 for coaches or they go looking for solution to 00:03:09.650 --> 00:03:12.469 their problem, they're not really seen as the 00:03:12.469 --> 00:03:14.919 expert that should be hired. because they're 00:03:14.919 --> 00:03:17.759 still kind of waiting for referrals to come their 00:03:17.759 --> 00:03:20.780 way or just don't have a visibility strategy. 00:03:21.780 --> 00:03:25.919 Yeah. Yeah. And yeah, I mean, if I don't know 00:03:25.919 --> 00:03:28.039 how many times I've heard, can somebody just 00:03:28.039 --> 00:03:31.580 do the marketing thing for me? All right. Always. 00:03:31.780 --> 00:03:34.580 We've all said that. Yes, that would be amazing 00:03:34.580 --> 00:03:37.460 because we started coaching to be coaches, right? 00:03:37.719 --> 00:03:41.060 Can you unpack? I know that you say there's four 00:03:41.060 --> 00:03:43.819 visibility barriers. Can you unpack that for 00:03:43.819 --> 00:03:47.659 us? Yeah. And I really what it is, is like the 00:03:47.659 --> 00:03:52.199 invisibility is because you have some unconscious 00:03:52.199 --> 00:03:55.280 hidden invisibility barriers. And there's probably 00:03:55.280 --> 00:03:58.099 more than these four, but most people could probably 00:03:58.099 --> 00:04:01.360 notice one of these being true for them. A super 00:04:01.360 --> 00:04:04.099 common one is what's known as imposter syndrome 00:04:04.099 --> 00:04:08.800 or the fraud syndrome. And this one is And by 00:04:08.800 --> 00:04:10.360 the way, like it doesn't really seem to matter 00:04:10.360 --> 00:04:13.120 how sophisticated someone is in their coaching 00:04:13.120

--> 00:04:16.139 business. Like these can crop up. Sometimes you're 00:04:16.139 --> 00:04:18.060 hitting new levels. You're shooting for bigger, 00:04:18.240 --> 00:04:20.459 bolder goals. You're ready to grow and amplify 00:04:20.459 --> 00:04:23.639 the reach. And these can come, you know, barreling 00:04:23.639 --> 00:04:26.660 back into your reality, right? But the first 00:04:26.660 --> 00:04:29.300 one being imposter syndrome, that's this idea 00:04:29.300 --> 00:04:32.180 that you're probably comparing yourself to other 00:04:32.180 --> 00:04:35.000 people. I'm not where I should be. My message 00:04:35.000 --> 00:04:37.699 isn't polished. I don't have this right. That's 00:04:37.699 --> 00:04:41.180 not ready, whatever. And so you get into your 00:04:41.180 --> 00:04:43.060 head and you think I'm probably not good enough 00:04:43.060 --> 00:04:49.500 at this. That's a pretty common one. It oftentimes 00:04:49.500 --> 00:04:53.319 shows up in your logic brain convincing you that 00:04:53.319 --> 00:04:57.620 you're not ready or you're not capable. And so 00:04:57.620 --> 00:05:00.740 you create safe goals or you do safe strategies 00:05:00.740 --> 00:05:03.019 and you just wait for things to be different. 00:05:04.800 --> 00:05:07.600 The second visibility barrier that I see, and 00:05:07.600 --> 00:05:09.399 it has a few different forms, it's just fear. 00:05:10.180 --> 00:05:13.720 the fear of not being ready, the fear of worrying 00:05:13.720 --> 00:05:16.660 if it will work. Like, what if I put my eggs 00:05:16.660 --> 00:05:19.500 in this basket? What if I put this strategy forward 00:05:19.500 --> 00:05:22.079 and it doesn't work? Like, what will people think? 00:05:22.639 --> 00:05:26.000 I mean, fear is really prevalent. And the more 00:05:26.000 --> 00:05:28.560 noise that's going on around you in your world, 00:05:28.699 --> 00:05:31.660 your industry and your social relationships, 00:05:31.839 --> 00:05:33.819 the more the people you hang out with are in 00:05:33.819 --> 00:05:36.800 fear. the more contagious fear is, and we start 00:05:36.800 --> 00:05:39.500 to let fear make all our decisions for us. And 00:05:39.500 --> 00:05:41.839 I can usually tell when somebody comes into my 00:05:41.839 --> 00:05:44.319 third accelerator program if they've got a fear 00:05:44.319 --> 00:05:47.180 that's holding them back, because they'll have 00:05:47.180 --> 00:05:49.980 all kinds of really rational reasons why they 00:05:49.980 --> 00:05:53.899 haven't done things. So fear's a big one. The 00:05:53.899 --> 00:05:57.160 third one is internal conflict. So that means 00:05:57.160 --> 00:05:59.100 there's a part of you that wants to be more visible 00:05:59.100 --> 00:06:01.399 or wants to be, you know, working with more clients 00:06:01.399 --> 00:06:04.139 and there's a part of you that doesn't because 00:06:04.139 --> 00:06:06.899 you're afraid of something that might happen. 00:06:06.959 --> 00:06:10.540 And one thing that I see unfolding a lot lately 00:06:10.540 --> 00:06:13.819 because the more I specialize in this visibility, 00:06:13.819 --> 00:06:16.620 you know, container of helping people elevate 00:06:16.620 --> 00:06:19.060 their message, the more I see this and that's 00:06:19.060 --> 00:06:23.790 a fear of being too bold in your message. Can 00:06:23.790 --> 00:06:26.790 I really say this? And so authentically, you 00:06:26.790 --> 00:06:28.970 know, this needs to be said, but you're there's 00:06:28.970 --> 00:06:31.629 so much concern about what might happen if you 00:06:31.629 --> 00:06:34.829 really put that out there that you kind of kind 00:06:34.829 --> 00:06:36.990 of pull your message back down, you dim your 00:06:36.990 --> 00:06:40.610 light and then you're not seen. Right. So and 00:06:40.610 --> 00:06:43.970 it has no buzz and momentum to it. Last one really 00:06:43.970 --> 00:06:48.019 quick is not knowing how. And this one's actually 00:06:48.019 --> 00:06:50.319 probably the most common of all of it is like, 00:06:50.540 --> 00:06:52.560 I don't really know how to get the right visibility 00:06:52.560 --> 00:06:55.300 opportunities or I don't really know how to monetize 00:06:55.300 --> 00:06:58.399 my message in a way or get my work out in a bigger 00:06:58.399 --> 00:07:01.620 way. So you actually lock yourself into a busyness 00:07:01.620 --> 00:07:04.920 pattern where you create the illusion of progress 00:07:04.920 --> 00:07:06.680 and momentum. But really what you're doing is 00:07:06.680 --> 00:07:09.339 you're just kind of in this little rat race of 00:07:09.339 --> 00:07:12.240 chasing things that don't pan out very well. 00:07:12.589 --> 00:07:15.389 And so you get trapped in this, well, it isn't 00:07:15.389 --> 00:07:17.569 going to work for me anyway. And then that kicks 00:07:17.569 --> 00:07:20.649 in some of those other visibility barriers. So 00:07:20.649 --> 00:07:22.449 those are four of the most common ones that I've 00:07:22.449 --> 00:07:27.470 been seeing. So the visibility piece, can you 00:07:27.470 --> 00:07:31.029 share what some of the visibility strategies 00:07:31.029 --> 00:07:35.279 are that you teach? Yeah, I mean, and it's interesting. 00:07:35.279 --> 00:07:38.120 I'll just own this. Like I started, you know, 00:07:38.139 --> 00:07:40.180 because I got trained in a coach as a coach very 00:07:40.180 --> 00:07:44.240 early on, like in 2000, 2001. And I was like 00:07:44.240 --> 00:07:45.759 floundering, too. It's like, I don't know, what 00:07:45.759 --> 00:07:47.240 do you do to be seen back then? We didn't have 00:07:47.240 --> 00:07:50.899 social media. And what I did was I started to 00:07:50.899 --> 00:07:54.720 study the most successful coaches and consultants 00:07:54.720 --> 00:07:56.399 and trainers in our space. What were they doing? 00:07:56.439 --> 00:08:01.379 And they were being seen as speaking. Yeah. On 00:08:01.379 --> 00:08:04.329 stages. That was the thing we knew how to do. 00:08:04.350

--> 00:08:07.550 And then there was a whole new thing called teleseminars. 00:08:07.910 --> 00:08:10.889 Yay! Do you remember Instant Teleseminar? Yes, 00:08:11.029 --> 00:08:14.370 I have the account. I loved it. So, you know, 00:08:14.509 --> 00:08:18.550 and I just feel like today what happens is we 00:08:18.550 --> 00:08:20.769 have, there's so many visibility strategies. 00:08:20.850 --> 00:08:22.709 People are like, well, which one's right for 00:08:22.709 --> 00:08:28.810 me? I'm a huge fan of simplifying effort to multiply 00:08:28.810 --> 00:08:32.039 results. And one of the things that I feel like 00:08:32.039 --> 00:08:35.139 pretty much anybody can do at any stage is be 00:08:35.139 --> 00:08:39.080 a guest on podcasts Now there are yeah, like 00:08:39.080 --> 00:08:40.919 right here right now. We're doing this. I have 00:08:40.919 --> 00:08:45.340 a podcast myself and what I know is that You 00:08:45.340 --> 00:08:48.379 have to optimize your message. You really want 00:08:48.379 --> 00:08:50.519 to make sure you know how to be a great cast 00:08:50.519 --> 00:08:53.820 and really bring Something that has that magnetic 00:08:53.820 --> 00:08:55.980 quality or the lighthouse message that we've 00:08:55.980 --> 00:08:59.419 talked about before And yet there are so many 00:08:59.419 --> 00:09:02.600 podcasts out there that can help you get in front 00:09:02.600 --> 00:09:06.059 of new audiences that it's a really simple way 00:09:06.059 --> 00:09:10.460 to start moving that forward. That social media 00:09:10.460 --> 00:09:14.120 and podcast guesting together, it is a very powerful 00:09:14.120 --> 00:09:17.179 authority trifecta. That really starts to help. 00:09:17.440 --> 00:09:21.220 Write message, podcast guesting with social media 00:09:21.220 --> 00:09:26.600 presence, huge. I love that. I love the podcasting 00:09:26.600 --> 00:09:28.679 idea. And it's, to me, it's kind of like a no 00:09:28.679 --> 00:09:31.519 brainer, you know, once you get that message, 00:09:31.519 --> 00:09:35.259 you know, dialed in, who doesn't want to talk 00:09:35.259 --> 00:09:37.899 about their favorite topic and share it with, 00:09:38.019 --> 00:09:42.379 you know, so exactly. And, and like, you're, 00:09:42.580 --> 00:09:45.539 you can be so magnetic. And so like just being 00:09:45.539 --> 00:09:48.340 you and authentic, your right clients in front 00:09:48.340 --> 00:09:50.500 of the right audiences are going to really go, 00:09:50.519 --> 00:09:54.740 Oh, Yeah, she or he you're speaking to me like 00:09:54.740 --> 00:09:57.340 that's that's the quality we're looking for. 00:09:57.679 --> 00:10:00.659 Yeah. So what would you say to someone who's 00:10:00.659 --> 00:10:05.299 like, okay, I'm open to it. I'm open to doing 00:10:05.299 --> 00:10:10.000 that. But the imposter syndrome that you talked 00:10:10.000 --> 00:10:12.840 about is rearing its ugly head. Like, how do 00:10:12.840 --> 00:10:15.980 you how do they work through that mentally? Yeah. 00:10:16.169 --> 00:10:17.450 Well, it's interesting you ask that question. 00:10:17.590 --> 00:10:19.309 I actually have a client right now who's going 00:10:19.309 --> 00:10:21.409 through my program. And I mean, she's been in 00:10:21.409 --> 00:10:23.289 business a really long time. So she's not an 00:10:23.289 --> 00:10:25.610 imposter. She knows what she's doing. But when 00:10:25.610 --> 00:10:28.990 it came to bringing her message on podcasts to 00:10:28.990 --> 00:10:31.350 build her authority and to get her, you know, 00:10:31.490 --> 00:10:35.090 expand the reach of her work in the world, she 00:10:35.090 --> 00:10:37.409 kind of froze up. She would get paralyzed around 00:10:37.409 --> 00:10:39.710 it. And she would, it was so bad for her that 00:10:39.710 --> 00:10:43.289 she would even freeze up on the podcast interview. 00:10:43.529 --> 00:10:45.610 She tried to do a few and she's just like, maybe 00:10:45.610 --> 00:10:48.370 this just isn't for me. And when we started working 00:10:48.370 --> 00:10:49.850 together, she's like, I don't even know if I 00:10:49.850 --> 00:10:52.049 want to do this, but I know, you know, like everybody 00:10:52.049 --> 00:10:53.769 says she was the best at this, so I'm going to 00:10:53.769 --> 00:10:56.970 go. And what we uncovered was she just didn't 00:10:56.970 --> 00:11:00.570 have clarity of her message. I didn't really 00:11:00.570 --> 00:11:03.529 know how to communicate what she does. She just 00:11:03.529 --> 00:11:08.110 does it. And so having that clarity led to confidence. 00:11:08.519 --> 00:11:12.600 And the confidence led to like that consistency 00:11:12.600 --> 00:11:16.299 and the ability to be active even if it wasn't 00:11:16.299 --> 00:11:18.679 perfect in front of new audiences because she 00:11:18.679 --> 00:11:21.019 had a way to communicate her value. She had a 00:11:21.019 --> 00:11:23.519 way to communicate to her ideal clients and have 00:11:23.519 --> 00:11:25.679 ways to talk about it so that she felt like would 00:11:25.679 --> 00:11:29.559 be interesting. And I think everybody has that 00:11:29.559 --> 00:11:31.379 thing where it's like it's maybe it's about being 00:11:31.379 --> 00:11:32.919 interesting or maybe it's just about being clear 00:11:32.919 --> 00:11:34.919 or knowing what to say. How do I answer that 00:11:34.919 --> 00:11:38.039 question? It just comes with having the clarity. 00:11:38.639 --> 00:11:42.620 And it's also, I think, about the audience hearing 00:11:42.620 --> 00:11:46.340 the authenticity in your voice, even if you stumble, 00:11:46.600 --> 00:11:49.960 right? I remember my first summit, we were talking 00:11:49.960 --> 00:11:52.759 about how you just completed your own summit, 00:11:52.899 --> 00:11:56.460 your own telesummit recently. And my first summit, 00:11:56.899 --> 00:11:59.220 one of my interviews, I listened to it back and 00:11:59.220 --> 00:12:06.169 I'm like, ugh, yuck, it sounds horrible. I got 00:12:06.169 -->

00:12:08.549 so many messages from people who were like, you 00:12:08.549 --> 00:12:11.970 know, that was amazing. And me listening back 00:12:11.970 --> 00:12:16.389 with my critical, you know, mind of myself hated 00:12:16.389 --> 00:12:20.470 it. But people love the authenticity. So when 00:12:20.470 --> 00:12:23.769 you work with with women, I'm sure you help them 00:12:23.769 --> 00:12:26.470 kind of bring not just the messaging together, 00:12:26.870 --> 00:12:30.429 but the mindset around being authentic and not 00:12:30.429 --> 00:12:33.950 being perfect. Right. Yeah and there's some there's 00:12:33.950 --> 00:12:36.769 some strategy you know that's like part of clarity 00:12:36.769 --> 00:12:39.649 is how do you are you going to create a framework 00:12:39.649 --> 00:12:42.389 that you can communicate to somebody so knowing 00:12:42.389 --> 00:12:45.009 how to communicate about your program in a memorable 00:12:45.009 --> 00:12:49.340 easy to say way. we call them show stoppers. 00:12:49.480 --> 00:12:53.080 Do you have little sentences or phrases that 00:12:53.080 --> 00:12:55.620 you can say that really bring your authentic 00:12:55.620 --> 00:12:59.059 message and your authentic work, but also is 00:12:59.059 --> 00:13:01.279 going to be interesting and intriguing to your 00:13:01.279 --> 00:13:05.179 listeners? Stories. Can you tell stories in a 00:13:05.179 --> 00:13:08.559 way that are interesting and valuable, not just 00:13:08.559 --> 00:13:10.879 like, oh my God, when does this story end? Like 00:13:10.879 --> 00:13:13.559 the story's going on, right? I'm sure you had 00:13:13.559 --> 00:13:15.919 those guests at some time and so it's really 00:13:15.919 --> 00:13:18.740 just learning little pieces that you can plug 00:13:18.740 --> 00:13:21.960 in that bring your message to life and again 00:13:21.960 --> 00:13:24.779 like keep you in that authentic space but also 00:13:24.779 --> 00:13:28.220 it's not just about being liked it's about do 00:13:28.220 --> 00:13:31.059 you have a way to communicate what you do so 00:13:31.059 --> 00:13:33.899 that you can pull interested people towards you 00:13:33.899 --> 00:13:36.240 and that's where I know a lot of people they 00:13:36.240 --> 00:13:38.659 want that extra it's like okay can this actually 00:13:38.659 --> 00:13:43.169 help me get clients yes it can awesome Thank 00:13:43.169 --> 00:13:47.870 you so much. This was an amazing, amazing, you 00:13:47.870 --> 00:13:53.330 know, I love that you broke down the four ways 00:13:53.330 --> 00:13:57.090 that women hold themselves back. You know, entrepreneurs 00:13:57.090 --> 00:13:59.590 hold themselves back around visibility. I know 00:13:59.590 --> 00:14:02.129 that you have something to share with everyone, 00:14:02.669 --> 00:14:06.110 a juicy freebie that you have prepared for us. 00:14:06.129 --> 00:14:10.039 So can you share that? Yeah, I have a framework 00:14:10.039 --> 00:14:12.860 that I've personally used over and over and

over 00:14:12.860 --> 00:14:15.460 again, and I teach this to my clients. It's the 00:14:15.460 --> 00:14:17.440 baseline of my authority accelerator program, 00:14:17.460 --> 00:14:19.759 and it's called the seven step framework to borrow 00:14:19.759 --> 00:14:22.039 million dollar visibility and million dollar 00:14:22.039 --> 00:14:24.039 visibility. Just think. These are the visibility 00:14:24.039 --> 00:14:25.820 streams that are out there that when you tap 00:14:25.820 --> 00:14:29.399 into them, you have this compounding effect that 00:14:29.399 --> 00:14:31.259 keeps growing your business over and over and 00:14:31.259 --> 00:14:34.840 over again. So if you go over to MelanieBenson 00:14:34.840 --> 00:14:42.720 .com, so MelanieBenson .com slash S -C -A podcast. 00:14:42.799 --> 00:14:46.799 So that is a simple client attraction. What you'll 00:14:46.799 --> 00:14:49.019 do is you'll find the free download there. And 00:14:49.019 --> 00:14:51.779 it just walks you through the seven components 00:14:51.779 --> 00:14:55.519 plus a bonus. tip on what I do to help grow my 00:14:55.519 --> 00:14:59.120 business using these strategies. Thank you for 00:14:59.120 --> 00:15:02.940 that. Now, can you share with us one takeaway, 00:15:03.019 --> 00:15:07.519 one quick little nugget that you feel we should 00:15:07.519 --> 00:15:11.019 take away from this conversation? Yeah, I mean, 00:15:11.019 --> 00:15:13.059 let's go back to authenticity because I think 00:15:13.059 --> 00:15:17.139 it's a word that's used a lot. But a lot of times 00:15:17.139 --> 00:15:20.100 people are like, what is, you know, like Do i 00:15:20.100 --> 00:15:22.940 try to be authentic you know it's like there's 00:15:22.940 --> 00:15:27.460 no trying to be authentic like authenticity is 00:15:27.460 --> 00:15:31.799 really like you having this the self assuredness. 00:15:32.480 --> 00:15:35.720 To be totally you and if you don't feel like 00:15:35.720 --> 00:15:38.860 you can be totally you and your messaging or 00:15:38.860 --> 00:15:41.259 the way you deliver something isn't actually 00:15:41.259 --> 00:15:45.580 feeling like you then somebody somewhere is guiding 00:15:45.580 --> 00:15:48.990 you to be a mini me. They're trying to mold you 00:15:48.990 --> 00:15:52.330 into their strategy. And this is one of the things 00:15:52.330 --> 00:15:55.370 I believe in every fiber of my being. A good 00:15:55.370 --> 00:15:58.450 coach is not only going to help you be successful, 00:15:58.830 --> 00:16:01.549 they're going to keep you aligned in your authenticity. 00:16:02.669 --> 00:16:07.190 And that is where sustainable growth and amplified 00:16:07.190 --> 00:16:12.110 power comes from, your authenticity. Beautiful. 00:16:12.350 --> 00:16:17.179 Thank you so much, Melanie. Definitely, definitely 00:16:17.179 --> 00:16:19.639 invite you back on and I appreciate everything 00:16:19.639 --> 00:16:23.539 you shared with us today. Thank you so much for 00:16:23.539 --> 00:16:26.879 joining us on another episode of Simple Client 00:16:26.879 --> 00:16:30.399 Attraction for Coaches. Want to launch your own 00:16:30.399 --> 00:16:33.700 interview style podcast? Grab the free Launch 00:16:33.700 --> 00:16:37.120 An Interview Style Podcast Guide at sandrafidelis 00:16:37.120 --> 00:16:41.879 .com forward slash podcast guide or point your 00:16:41.879 --> 00:16:44.659 camera at the QR code on the video to download. 00:16:45.480 --> 00:16:47.940 I hope today's bite -sized strategies have given 00:16:47.940 --> 00:16:51.000 you practical ideas you can implement right away 00:16:51.000 --> 00:16:54.000 in your coaching business. If you'd like to watch 00:16:54.000 --> 00:16:57.019 the video of our interview, then head on over 00:16:57.019 --> 00:17:02.200 to simpleclientattractionforcoaches .com. Did 00:17:02.200 --> 00:17:05.440 you find value in today's episode? If so, please 00:17:05.440 --> 00:17:08.019 share it with other coaches in your network who 00:17:08.019 --> 00:17:10.400 could benefit from these straightforward bite 00:17:10.400 --> 00:17:13.819 -sized strategies. And don't forget to subscribe, 00:17:14.180 --> 00:17:17.779 rate, and review us. Until next time, remember, 00:17:18.119 --> 00:17:20.440 client attraction doesn't have to be complicated. 00:17:20.940 --> 00:17:24.099 Small, consistent actions can lead to remarkable 00:17:24.099 --> 00:17:27.160 results. I'll see you in our next episode with 00:17:27.160 --> 00:17:29.759 more simple strategies to help your coaching 00:17:29.759 --> 00:17:30.839 business thrive.