Transcription complète de Getting Inspired, Easy Photo Hacks, & Idea Building

for this, And I stopped and then I start kind of getting the 60 00:04:56.199 --> 00:05:00.959 train moving again. Yeah. Remember when we lived in Beverly Hills next door 61 00:05:00.000 --> 00:05:05.439 to each other and we would walk to South Beverly Drive and go to the 62 00:05:05.639 --> 00:05:11.519 Iconic Owl's newsstand, which if you don't know, look it up because it's 63 00:05:11.519 --> 00:05:16.120 really cool. We actually met the the awl we met al Yeah, I 64 00:05:16.120 --> 00:05:20.519 think it was, Oh it is. I'm pretty sure I saw someone instagram 65 00:05:20.519 --> 00:05:28.639 at it not too long ago. Well, Owls had the best magazines that 66 00:05:28.720 --> 00:05:33.720 you could not get anywhere else. He had Vogue Italia, he had v 67 00:05:33.959 --> 00:05:42.920 Magazine, Purple Magazine, all of these incredible magazines, fashion, design, 68 00:05:43.160 --> 00:05:48.519 architecture, even his old Playboys, which you love the vintage Playboys from him. 69 00:05:48.560 --> 00:05:55.199 So we'd go there and we just buy these magazines. Sometimes they were 70 00:05:55.199 --> 00:05:58.680 expensive, like thirty bucks a pop, but it didn't matter because they were 71 00:05:58.759 --> 00:06:01.560 so good. I of a stack of them in my house. I shipped 72 00:06:01.560 --> 00:06:05.360 all of mine from California to here, a single one away. They're incredible, 73 00:06:05.680 --> 00:06:11.279 and I have in my office like I don't change it out as much 74 00:06:11.319 --> 00:06:15.920 anymore. But when I was doing like a ton of graphic design stuff all 75 00:06:15.920 --> 00:06:20.120 the time, I would get my magazines and I have a lot of them 76 00:06:20.120 --> 00:06:24.279 shipped to me, and I would go through and I would just anything I 77 00:06:24.319 --> 00:06:26.800 liked. If it was a picture, if it was an ad, if 78 00:06:26.800 --> 00:06:29.279 it was a fun I would just rip the page out and I take it 79 00:06:29.279 --> 00:06:32.720 to the wall. And I have a whole wall in my office dedicated two 80 00:06:33.519 --> 00:06:38.399 just like inspiration. But Matt, hey, man, if you're listening, 81 00:06:38.439 --> 00:06:43.639 I remember my very first job at Tucker Blair. I had never I had 82 00:06:43.680 --> 00:06:46.199 done like a little bit of graphic design stuff in college, like an internships 83 00:06:46.199 --> 00:06:50.160 and things, but I definitely was not like a, you know, taking 84 00:06:50.160 --> 00:06:56.279 graphic design classes and things like that. That wasn't my major. And I 85 00:06:56.319 --> 00:07:00.519 remember when I got to Tucker Blair, we were working part time with a 86 00:07:00.519 --> 00:07:03.560 designer, so like I could go in and change the color or something after 87 00:07:03.639 --> 00:07:06.680 she sent us the file, or like we could reuse something and swap out 88 00:07:06.720 --> 00:07:12.240 the picture or whatever. And then she moved on to like a full time 89 00:07:12.319 --> 00:07:16.279 job somewhere and it was just me and I remember being so excited to do 90 00:07:16.399 --> 00:07:21.040 this, but I will never forget. We were sending like a I don't 91 00:07:21.079 --> 00:07:27.639 know, Christmas email or whatever it was, and I opened up Photoshop and 92 00:07:27.680 --> 00:07:31.199 put in the dimensions we needed and I remember just looking at it and it's 93 00:07:31.240 --> 00:07:35.399 a white It's like a white screen. It's just a blank screen. And 94 00:07:35.399 --> 00:07:41.079 I remember being like, oh my god, like I've never done anything from 95 00:07:41.079 --> 00:07:45.240 scratch. And it was the craziest thing because I was like I was on 96 00:07:45.279 --> 00:07:48.199 the one hand excited because I was like I can literally do anything I want, 97 00:07:48.839 --> 00:07:51.879 and then on the other hand, I was like, wait, how 98 00:07:51.920 --> 00:07:57.120 do I even start with this? But the same thing, I just stopped 99 00:07:57.120 --> 00:07:58.839 and I was like, okay, well let me think of a funt, 100 00:07:58.959 --> 00:08:01.399 let me think of a picture whatever. And I remember Matt used to do 101 00:08:01.480 --> 00:08:05.040 the same thing with magazines. We always had like Brazilians and magazines in the 102 00:08:05.079 --> 00:08:11.560 office, and he would say he would be like he would be like, 103 00:08:11.959 --> 00:08:18.439 these people have huge teams, um you know of fifteen designers and editors and 104 00:08:18.480 --> 00:08:22.240 all these things, so like they're obviously going to have the best system, 105 00:08:22.399 --> 00:08:28.240 so look at what they do and like just take inspiration from it. And 106 00:08:28.600 --> 00:08:31.559 I remember this. Maybe it's not the best advice, but it helped me 107 00:08:31.879 --> 00:08:39.080 at least understand the guidelines of things for emails and graphic design a little bit 108 00:08:39.159 --> 00:08:43.679 better, I think for the the market we were in. But he would 109 00:08:43.720 --> 00:08:46.200 be like, you know what, just go on there and like copy a 110 00:08:46.320 --> 00:08:50.720 layout and he would be like, I want it so exact that the only 111 00:08:50.759 --> 00:08:58.840 thing that's different is the images. And it's kind of like drawing or coloring 112 00:08:58.879 --> 00:09:01.799 by number or whatever, where it's like when you're setting the guidelines, you 113 00:09:01.840 --> 00:09:05.639 do realize a little more. You're like, oh, I can I can 114 00:09:05.679 --> 00:09:09.759 do this and doing that a couple of times, you learn patterns. You 115 00:09:09.840 --> 00:09:13.080 learn like okay, this should be the biggest thing, that should be the 116 00:09:13.080 --> 00:09:16.720 smallest thing, this should be first, whatever, and it and it really 117 00:09:16.799 --> 00:09:20.440 helps. But I think the whole jumping off point was just like where do 118 00:09:20.480 -->

00:09:24.320 I even get started from here? And doing that made it so much easier. 119 00:09:24.639 --> 00:09:28.360 It's so true and to your point. Um, that's why I love 120 00:09:28.399 --> 00:09:31.879 to look at old emails from brands and I make TikTok's about this. I 121 00:09:31.919 --> 00:09:35.159 have talked about on my Instagram and I show people I said, Okay, 122 00:09:35.200 --> 00:09:41.519 like, look at this brand's email, subscribe to them and just use it 123 00:09:41.559 --> 00:09:46.960 as a template. If you think about Shopify, they have templates for websites, 124 00:09:46.399 --> 00:09:50.279 so there's a bunch of different brands using the same template, but they're 125 00:09:50.279 --> 00:09:56.240 just plugging in different images. Yeah, another thing that I think works in 126 00:09:56.320 --> 00:10:01.960 like multiple facets of your life. But figuring out what you don't want when 127 00:10:01.000 --> 00:10:07.480 you're not inspired too is important because I think that helps you just identify your 128 00:10:07.519 --> 00:10:13.200 brand a little better. So I've had times with personal things or with like 129 00:10:13.279 --> 00:10:18.720 people's instagrams that I run or email marketing platforms that I run, and I'll 130 00:10:18.759 --> 00:10:22.879 get uninspired and I'll go through my whole email list of all the promotional emails 131 00:10:22.919 --> 00:10:26.759 I got that day, and I can look at half of them and be 132 00:10:26.919 --> 00:10:31.720 like, this is definitely not what I want to do, and same thing 133 00:10:31.799 --> 00:10:35.399 like for me at least everybody's different, but like it's just like a little 134 00:10:35.399 --> 00:10:41.200 bit of wind in the flag. It's like getting that momentum just helps your 135 00:10:41.200 --> 00:10:45.879 brain start to fire and people. I think this is at least in the 136 00:10:45.879 --> 00:10:50.919 creative world for small business owners or people that have to do this. Being 137 00:10:50.960 --> 00:10:56.279 creative is not like mowing your yard or doing a spreadsheet or something that is 138 00:10:56.360 --> 00:11:01.360 like you know, an A, B and C process, And it's very 139 00:11:01.399 --> 00:11:09.200 emotionally draining and like creatively draining to have to do something creative and cool every 140 00:11:09.240 --> 00:11:13.919 single day, and it really is like a muscle that you have to work 141 00:11:13.000 --> 00:11:16.679 to be able to do it. But that's where, like I've gotten with 142 00:11:16.840 --> 00:11:20.399 so many things, it's like you have to have time where you're getting super 143 00:11:20.440 --> 00:11:22.720 creative and thinking out of the box, and then once you kind of find 144 00:11:22.759 --> 00:11:28.720 something you like, you can turn on autopilot a little bit until that starts 145 00:11:28.720 --> 00:11:33.919 to feel stale, and then go through the process again exactly. And also, 146 00:11:35.120 -->

00:11:45.519 you cannot force creativity. I think it's better to suffer and wait instead 147 00:11:45.559 --> 00:11:50.159 of putting out something that you don't like. And I know that I've said 148 00:11:50.200 --> 00:11:52.799 before, like you know you should always post. It doesn't matter if it's 149 00:11:52.840 --> 00:11:58.840 trash or not. But I mean, I'm talking about like when you're a 150 00:11:58.879 --> 00:12:05.519 designer, your eating a collection, right, Like I'm not going to just 151 00:12:05.639 --> 00:12:09.519 put any thing out there. I have to feel inspired. And to your 152 00:12:09.559 --> 00:12:16.399 point, going on, TikTok has been such a huge inspiration for me. 153 00:12:16.720 --> 00:12:20.399 Even today when we did our photo shoot, I got the idea from a 154 00:12:20.440 --> 00:12:28.320 TikTok that I saw, So just be open, like you can be inspired 155 00:12:28.360 --> 00:12:31.840 by anything in life. Like I was inspired by one of my ladies that 156 00:12:31.879 --> 00:12:37.440 I played tennis with this morning. She had this vintage sweatshirt on and it 157 00:12:37.559 --> 00:12:43.960 said East Carolina and I'm like, that is so cool, the font, 158 00:12:43.200 --> 00:12:46.919 the whole thing. I was like, all right, I'm making that like 159 00:12:48.000 --> 00:12:52.879 I'm doing something like something um So you never know where it can come from. 160 00:12:52.919 --> 00:12:56.279 And it's okay to not feel inspired. And I know, like you 161 00:12:56.320 --> 00:13:01.480 and I talk about this, We talked about it all the time. When 162 00:13:01.320 --> 00:13:05.200 you feel stuck, it feels like the worst thing in the world. I 163 00:13:05.240 --> 00:13:13.120 remember when we were at Milk Barn years ago and you were having this meltdown 164 00:13:13.159 --> 00:13:16.360 and you were like, I just don't know, like what am I doing? 165 00:13:16.440 --> 00:13:20.200 Like what's my vibe? Like what is it? And I thought to 166 00:13:20.240 --> 00:13:24.000 myself, is this guy kidding? He's so cool, He's such a beautiful 167 00:13:24.039 --> 00:13:28.600 Instagram He's such a great photographer, like such a cool style, and you 168 00:13:28.639 --> 00:13:33.120 were there having like a fucking meltdown, and I'm like, because I couldn't. 169 00:13:33.159 --> 00:13:35.240 The problem was too And this I'm sure happens to people all the time. 170 00:13:37.399 --> 00:13:43.080 Um, I had planned on some thing's happening, and I had planned 171 00:13:43.080 --> 00:13:48.360 my Instagram out around those things that were coming up in my life this season, 172 00:13:48.720 --> 00:13:52.080 all this stuff. It was fall, like I was really getting set 173 00:13:52.120 --> 00:13:56.279 on in Boston. I wanted to make it very New England, very like 174 00:13:56.840 --> 00:14:00.159 just warm and cozy vibes, all this stuff. And then Chris See, 175 00:14:00.200 --> 00:14:05.679 who I work with and love. Um was the first time we had like 176 00:14:05.759 --> 00:14:09.120 started a project together. And the project was going to Paris and Dubai to 177 00:14:09.200 --> 00:14:15.799 shoot fashion Week and then like a show in Dubai, which I was like 178 00:14:16.039 --> 00:14:22.440 thrilled about. Obviously, however my pictures I went and I would just like 179 00:14:22.679 --> 00:14:24.399 we were super busy and I would just snap a picture of me here there 180 00:14:24.440 --> 00:14:26.360 or whatever, just to say like, oh, I'm in Paris, I'm 181 00:14:26.399 --> 00:14:33.919 doing this, like all that kind of stuff. And I came back. 182 00:14:33.120 --> 00:14:35.120 This was right before we went to Milk Barn, and I was like, 183 00:14:35.120 --> 00:14:41.399 oh my god. I just went from like New England preppy fall to like 184 00:14:41.720 --> 00:14:46.840 fashion forward Paris fashion Week, like skinny jeans and all this stuff, to 185 00:14:46.960 --> 00:14:50.879 like literally having a turban on my head. And I got back and we 186 00:14:50.879 --> 00:14:54.120 were in Upstate, New York, and I was like, okay, well 187 00:14:54.120 --> 00:14:56.320 now I'm back to this and I'm like none of this stuff is matching, 188 00:14:56.360 --> 00:15:01.000 like whatever. But rather than trying to look back at what was there, 189 00:15:03.399 --> 00:15:05.600 Literally I can't even remember what sparked it, but the same thing. It 190 00:15:05.639 --> 00:15:09.960 was like one photo or one filter or one thing I saw and I was 191 00:15:11.000 --> 00:15:13.399 like, this is it. And I just started going wild and like taking 192 00:15:13.440 --> 00:15:18.519 pictures and doing all this stuff. And then I planned out this huge Instagram 193 00:15:18.559 --> 00:15:20.679 grid and I was like, Okay, this is it, Like this is 194 00:15:20.840 --> 00:15:24.440 this is what I want now, Like I'm back in the swing of things. 195 00:15:24.399 --> 00:15:28.720 But that's why I think it's so great too. Again, do you 196 00:15:28.840 --> 00:15:33.000 remember what moment, like what sparked that inspiration, Like what, what was 197 00:15:33.039 --> 00:15:37.240 a moment for you? I don't remember the exact moment, I just I 198 00:15:37.279 --> 00:15:41.240 do remember it was like the like I knew what I wanted right when I 199 00:15:41.279 --> 00:15:43.240 saw it. It was like the editing style and like what I was just 200 00:15:43.279 --> 00:15:46.480 going to go for, which ended up kind of being like a hybrid because 201 00:15:46.519 --> 00:15:50.200 the pictures were very like dark and moody, which kind of correlated in my 202 00:15:50.279 --> 00:15:56.200 brain back to the Fall aesthetic. But then they blended well with the new 203 00:15:56.240 --> 00:16:00.399 pictures that were in there from Paris and Dubai and everything. But it what's 204 00:16:00.440 --> 00:16:06.039 so great about again going back to your marketing calendar and planning ahead, is 205

00:16:06.080 --> 00:16:11.919 that then I had whatever fifteen posts of like thirty days or whatever worth of 206 00:16:12.559 --> 00:16:18.519 posting done, so then if the next day I wasn't feeling super inspired, 207 00:16:18.600 --> 00:16:22.320 or I didn't look my best, or I didn't have a good background to 208 00:16:22.360 --> 00:16:25.519 take pictures or whatever it was, it was okay because I had all this 209 00:16:25.679 --> 00:16:30.440 time to build up for the next section. Yeah, but I think and 210 00:16:30.519 --> 00:16:33.679 again, like I feel like a lot of this we get like kind of 211 00:16:33.720 --> 00:16:37.720 in like a vortex of like the fashion and kind of like design world. 212 00:16:38.120 --> 00:16:41.600 But I think it relates to everything. And I really like to I tell 213 00:16:41.759 --> 00:16:45.720 people this, especially in the interior design world, because I don't think people 214 00:16:45.759 --> 00:16:49.559 do this as much there, and they should. It's like everything should be 215 00:16:49.600 --> 00:16:57.080 done like the way fashion does collections for seasons. It's a story, and 216 00:16:57.120 --> 00:17:00.320 like you talk about this all the time, like the pordance of storytelling, 217 00:17:00.799 --> 00:17:06.440 and like the story has to have a cohesive like beginning, middle and end 218 00:17:06.839 --> 00:17:10.119 and something that like you can look at a Harry Potter book in the corner 219 00:17:10.160 --> 00:17:11.960 of your room and be like, I know exactly what that's all about if 220 00:17:12.000 --> 00:17:15.920 I picked it up, or like I'm in the mood to watch Harry Potter, 221 00:17:15.039 --> 00:17:18.680 you know exactly what you're gonna get. And that's what I think is 222 00:17:18.799 --> 00:17:22.480 nice for people like you can go back in these times, like I think 223 00:17:22.519 --> 00:17:26.160 some musicians do it really well, like Ariana Grande has had I think, 224 00:17:26.200 --> 00:17:32.200 like several very like super iconic and memorable moments in her career with like sweetener 225 00:17:32.319 --> 00:17:36.640 and um, thank you next and all these things that are such specific imagery 226 00:17:36.720 --> 00:17:41.920 and Madonna Brittany all of them, any any of the icons the icons do 227 00:17:42.119 --> 00:17:45.160 and that's where sorry, I'm getting off on like a whole tangent now. 228 00:17:45.240 --> 00:17:52.440 But that's where you cannot be chasing these trends on social media. Like it's 229 00:17:52.480 --> 00:17:56.480 obviously again it's okay to stay up to date and all that stuff, but 230 00:17:56.519 --> 00:18:03.200 it's like you every time need to just be thinking about your brand, about 231 00:18:03.200 --> 00:18:07.640 your audience and the story that you're telling. And the story is basically never 232 00:18:07.759 --> 00:18:11.400 ending until you're done with the job. So where is the story going to 233 00:18:11.519 --> 00:18:17.000 go? And like, are you setting this up to keep people's interest around 234 00:18:17.200 --> 00:18:19.200 exactly? So I don't even know if that makes sense, but it's like 235 00:18:21.799 --> 00:18:23.960 it's one of those things that I feel like I can understand in my head, 236 00:18:25.039 --> 00:18:29.200 but it's hard to verbalize. No, I totally understand what you're saying, 237 00:18:29.240 --> 00:18:33.039 because, for example, a perfect example yesterday, one of my friends 238 00:18:33.680 --> 00:18:38.839 and I were deem ng and she's she's working with the brand and she creates 239 00:18:38.839 --> 00:18:45.039 content for them, and she said they're looking for a new person to help 240 00:18:45.039 --> 00:18:48.119 with ads, and I was like, oh, let me see, like 241 00:18:48.160 --> 00:18:52.119 what the ads look like. She sends me what the ads look like. 242 00:18:52.599 --> 00:18:56.559 Then I'm like, oh, what's the website? Shows me the website you 243 00:18:56.599 --> 00:19:03.319 would think it was two different brands, Like you've got to think about cohesiveness, 244 00:19:03.400 --> 00:19:07.519 and you gotta to think about, like what you said, keeping your 245 00:19:07.599 --> 00:19:17.839 brand identity consistent and not reaching for every single trend that's happening. So when 246 00:19:17.880 --> 00:19:23.680 we talk about feeling inspired, you can be inspired to create a whole new 247 00:19:23.759 --> 00:19:29.519 brand, you know, Like that's how it happens. Like Ralph Lauren, 248 00:19:29.920 --> 00:19:33.160 Ralph Lauren's real name is Ralph Lipshits. The guy was from Brooklyn, Okay, 249 00:19:33.200 --> 00:19:40.279 Like he had this he had this idea, He had this idea in 250 00:19:40.359 --> 00:19:47.279 his mind that he wanted to create this reality for himself that is now Ralph 251 00:19:47.359 --> 00:19:53.319 Lauren. Right, you know what that brand is. It's like the American 252 00:19:53.440 --> 00:19:59.519 dream for everybody now exactly. You know how long he's been around for since 253 00:19:59.559 --> 00:20:03.519 what the late seventies, early eighties something like that. Has it changed? 254 00:20:04.400 --> 00:20:11.279 M No? And he has different collections. He has like purple label, 255 00:20:11.640 --> 00:20:15.720 then he has like sport and this and that, but it's all the same 256 00:20:15.799 --> 00:20:22.960 vibe. So that's what I mean when I say you can be inspired to 257 00:20:23.039 --> 00:20:26.920 create like a whole brand. But like you were talking about, storytelling is 258 00:20:26.960 --> 00:20:33.759 such a huge thing too, And it's okay to take a break because you 259 00:20:33.880 --> 00:20:37.160 as a creative me as a creative. Like we're very sensitive people obviously, 260 00:20:37.200 --> 00:20:41.799 and like we get very overwhelmed, but like when we're inspired, it's amazing. 261 00:20:44.240 --> 00:20:52.000 Um. And you know when you feel the

inspiration and you want to 262 00:20:52.039 --> 00:20:57.160 create content and you're one person or you have a friend that can help you, 263 00:20:57.839 --> 00:21:02.880 Like there's easy ways to create that content, just like we did today. 264 00:21:02.960 --> 00:21:06.960 Like what do we do today? Literally? Five minute photo shoot? 265 00:21:07.119 --> 00:21:11.440 Five minute photo shoot? Yeah, and that's I mean, I don't think 266 00:21:11.480 --> 00:21:17.240 obviously everything you have should be just from an iPhone, but like iPhones have 267 00:21:17.319 --> 00:21:22.480 great cameras. Now it's easy, it's quick. There's so many editing options. 268 00:21:22.119 --> 00:21:26.559 Um, just be taking pictures and videos like all the time. And 269 00:21:26.599 --> 00:21:32.640 even reels now is offering templates, like you can pick a song or whatever, 270 00:21:33.039 --> 00:21:37.319 our trend or something, even though you're not supposed to do trends, 271 00:21:37.359 --> 00:21:41.799 but pick something and it'll say like I need a three second video, I 272 00:21:41.839 --> 00:21:45.319 need a five second video, and I need a two second video and it 273 00:21:45.559 --> 00:21:48.720 edits it for you. So um, but like what we did today, 274 00:21:49.319 --> 00:21:53.599 So let me just tell the story about how it happened. So last week 275 00:21:53.640 --> 00:22:00.240 I'm on TikTok, I see a TikTok and It is from this girl all 276 00:22:00.599 --> 00:22:04.400 who talks about fashion trends and like what to wear. She's like, She's 277 00:22:04.400 --> 00:22:07.839 like, don't wear this, wear that. Like she's very monetored. And 278 00:22:07.920 --> 00:22:15.640 she had a TikTok about Halloween and it was um Zoe Kravitz had a Halloween 279 00:22:15.680 --> 00:22:22.680 costume and her costume was Mornings Suck and it was her in a robe with 280 00:22:22.480 --> 00:22:26.960 vampire fangs. I was like, holy sh it, send it to you. 281 00:22:27.000 --> 00:22:33.160 Immediately. I was like, let's recreate this today is a few days 282 00:22:33.240 --> 00:22:37.839 later whatever. I'm sitting in Windsor's house right now because we just did the 283 00:22:37.839 --> 00:22:41.720 photo shoot literally in my robe, and we took a bunch of photos in 284 00:22:41.799 --> 00:22:48.519 his house in good lighting with the iPhone and then Windsor edited them. But 285 00:22:48.599 --> 00:22:52.720 okay, that's something else that I think is important to talk about. So 286 00:22:53.000 --> 00:22:56.960 Sasha brought over fangs, but we couldn't get them to work, like real 287 00:22:56.039 --> 00:22:59.240 fangs to wear for the thing. Couldn'tet them to work, and so I 288 00:22:59.279 --> 00:23:00.559 was like, Oh, don't worry about I'll just photoshop with them, because 289 00:23:00.599 --> 00:23:03.480 I'm like a photoshop with So I was like, no problem, will add 290 00:23:03.480 --> 00:23:07.759 in teeth. So we like went and added in the teeth and like they 291 00:23:07.799 --> 00:23:11.240 looked fine, but it just wasn't like we were like uh and same thing 292 00:23:11.279 --> 00:23:15.960 like because we were like we didn't know, we didn't go in thinking this, 293 00:23:17.359 --> 00:23:22.359 but because now we were inspired by something and then we're like taking action 294 00:23:22.440 --> 00:23:25.640 on it where we're like, okay, well now this isn't right and get 295 00:23:25.680 --> 00:23:26.880 that goes back to like I know what I don't want, So we were 296 00:23:26.880 --> 00:23:29.880 like, well we need this, how what are we going to do? 297 00:23:29.960 --> 00:23:33.599 And then we're like, okay, what if we did like a clip art 298 00:23:33.160 --> 00:23:37.799 like pop like a pop art mouth of like big lips with things so like 299 00:23:37.799 --> 00:23:42.599 blood dripping on them, that's like obviously a cartoon overlay and put it right 300 00:23:42.640 --> 00:23:47.400 over your mouth instead of trying to make it look real. And I actually, 301 00:23:47.599 --> 00:23:52.279 um, I heard somebody say once like anything that you can't hide exaggerated, 302 00:23:53.079 --> 00:23:56.400 so it's like, rather than trying to camouflage it in just like make 303 00:23:56.440 --> 00:24:00.119 it stand out as loudly as possible. But that's what we did with this, 304 00:24:00.200 --> 00:24:06.839 and it was like we've got the clip art mouth and we literally put 305 00:24:06.839 --> 00:24:08.599 it on. It looked so cool, like Sasha slapped the filter and it 306 00:24:08.599 --> 00:24:11.400 looked really cool. And now we were just sitting here, literally like an 307 00:24:11.400 --> 00:24:15.119 hour ago, saying, okay, your next five post. You could do 308 00:24:15.279 --> 00:24:18.759 one with the sleep mask and put this cartoon effect over it, and you 309 00:24:18.759 --> 00:24:22.559 could do this and then again suddenly like that's a new chapter in your little 310 00:24:22.599 --> 00:24:26.599 story that something is still cohesive for your brand, but it's different and it's 311 00:24:26.640 --> 00:24:33.519 fresh and it's new and it's just cool. It's cool and we would have 312 00:24:33.599 --> 00:24:40.559 never thought about it until we actually took action and did the photo shoot and 313 00:24:40.599 --> 00:24:42.880 started editing in this and that. So you'll see, like things will just 314 00:24:42.960 --> 00:24:48.720 come to you, like you'll end up inspiring yourself. It's just a matter 315 00:24:48.960 --> 00:24:53.359 of how do you get out of that rut. And that's when what you 316 00:24:53.400 --> 00:25:02.359 were saying earlier, music magazines, TikTok, movies, even anything anything in 317 00:25:02.400 --> 00:25:04.359 the world. That's why you just got to live and you can't just sit 318 00:25:04.400 --> 00:25:08.720 there eating bond bonds on your couch all day long. Something else that I 319 00:25:08.759 --> 00:25:15.079 think is

important to think about is um. Another big lesson I learned when 320 00:25:15.119 --> 00:25:18.279 I was just started working. I had UM through my job a meeting with 321 00:25:18.680 --> 00:25:26.400 the I think he his title. He was the VP of Marketing at Rebecca 322 00:25:26.480 --> 00:25:29.880 Minkoff, which is a pretty huge. Yeah, in New York, I 323 00:25:29.920 --> 00:25:33.400 felt like so cool. I was wearing the stupidest outfit every when I met 324 00:25:33.480 --> 00:25:34.799 him, But at the time, I was like, this is so cool, 325 00:25:36.359 --> 00:25:41.880 like the dumbest like pattern pants from Zara that I thought were like so 326 00:25:41.039 --> 00:25:47.119 chic and iconic, and they were just tacky. But he we were talking 327 00:25:47.160 --> 00:25:49.319 to him and he was like, well, i'll tell you this right now. 328 00:25:49.960 --> 00:25:53.000 He was like, Rebecca is the name of our girl, because like 329 00:25:53.039 --> 00:25:56.039 it's Rebecca Minkoff, And he was like, Rebecca lives in New York. 330 00:25:56.559 --> 00:26:00.200 She has a good job, but her job is not a whole life. 331 00:26:00.559 --> 00:26:03.960 She likes nice things she can't afford Louis Vuitton, like, she still takes 332 00:26:03.960 --> 00:26:07.960 the subway sometimes, so she has to be practical. Sometimes she's carrying her 333 00:26:08.039 --> 00:26:11.519 laptop to work. Sometimes she's not a lot of nights during the week. 334 00:26:11.599 --> 00:26:15.400 She goes out with friends and drinks. She's a little promiscuous and sleeps around, 335 00:26:15.400 --> 00:26:21.920 but she's not a slut, like they had this chick down and this 336 00:26:22.000 --> 00:26:25.000 is all allegedly in case Rebecca main Gold. You don't see me, but 337 00:26:26.480 --> 00:26:30.839 I mean that's what he said. It was so enlightening because I was sitting 338 00:26:30.839 --> 00:26:36.039 there thinking like it's like a TV show character, Like it's such a crisp 339 00:26:36.200 --> 00:26:41.480 image, and then it brings you into something where you can tell yourself, 340 00:26:41.519 --> 00:26:45.519 if you can get that person of who is your exact brand identity, who's 341 00:26:45.559 --> 00:26:51.000 your customer marketing too? If you can get that image, then it's so 342 00:26:51.039 --> 00:26:53.400 easy. It's like thinking about a friend, like when you're not chopping, 343 00:26:53.440 --> 00:26:56.920 like, oh, this reminds me of Sasha. And then you can start 344 00:26:56.960 --> 00:27:00.880 thinking like, Okay, what would I would I get this person for Christmas? 345 00:27:02.200 --> 00:27:06.079 What if I'm going to take a picture or have a picture framed and 346 00:27:06.160 --> 00:27:10.079 matted for them for Christmas present? Like what would the picture be of palm 347 00:27:10.119 --> 00:27:14.240 trees or of the New York City skyline or of a cactus like or whatever? 348 00:27:14.279 --> 00:27:18.319 And then just from there you can start building out and building out and 349 00:27:18.400 --> 00:27:22.920 building out. And I think that that's such a cool way to look at 350 00:27:22.960 --> 00:27:27.319 it because I know, personally with my own stuff, because from my personal 351 00:27:27.359 --> 00:27:33.759 like influencing brand or whatever you want to call me, it's like my face 352 00:27:33.720 --> 00:27:38.000 and me like it's me, I'm involved, I'm the the face of it. 353 00:27:38.559 --> 00:27:41.920 And obviously your online presence is not who you are, and every day 354 00:27:41.920 --> 00:27:47.400 to day life. But because of the aspect of vanity, it's very very 355 00:27:47.440 --> 00:27:53.279 hard to remove yourself sometimes, um and so if you can't remove yourself, 356 00:27:53.359 --> 00:27:59.920 sometimes it's easier to create somebody entirely new that you can just base things around, 357 00:28:00.480 --> 00:28:04.319 and then it's so much easier to make decisions and it's so much easier 358 00:28:04.400 --> 00:28:11.279 to stay on track. That is so smart. And in the advertising world, 359 00:28:11.279 --> 00:28:15.039 in the Facebook world, they call it and they call it an avatara, 360 00:28:15.920 --> 00:28:19.119 And so when you're creating ads, you have to think about that and 361 00:28:19.200 --> 00:28:29.079 you can actually um create your targeting to reflect your avatar. So it's that's 362 00:28:29.240 --> 00:28:30.640 that's really helpful. I think that's going to help a lot of people. 363 00:28:32.200 --> 00:28:34.640 And I mean not that people need to redevelop their products and stuff, but 364 00:28:34.680 --> 00:28:38.799 like I think, at least for me too, I've always put massive pressure 365 00:28:38.799 --> 00:28:44.279 on myself to be like, this has to be the most groundbreaking Chicas thing 366 00:28:44.319 --> 00:28:47.319 whatever. Like I mean, maybe if that's how you want to live your 367 00:28:47.359 --> 00:28:48.799 life, that's great. That's how I kind of like to do because I 368 00:28:48.839 --> 00:28:52.720 just think it's fun. But I tell people to like look at list Arena 369 00:28:52.960 --> 00:29:00.519 and her hs in collection. It's those dusters and slacks and big unky turtlenecks, 370 00:29:00.599 --> 00:29:04.880 and she knows that she's selling to overweight moms in the Midwest that are 371 00:29:04.880 --> 00:29:07.400 going to get that and be like, oh, I love Lisa Rinna, 372 00:29:07.480 --> 00:29:11.039 Like I watch her on the thing and this is soft and like I feel 373 00:29:11.039 --> 00:29:14.799 cute in it, and like she's so fun or whatever. Like she's not 374 00:29:14.839 --> 00:29:18.440 out there marketing the crazy stuff that she wears on the show that's like super 375 00:29:18.519 --> 00:29:23.000 high fashion and all these things. Like she's marketing something that to a customer 376 00:29:23.000 --> 00:29:27.400 that she has downpat which is like a forty to sixty year old

woman who 377 00:29:27.440 --> 00:29:33.279 watches the show, who is probably casual for most days and making like a 378 00:29:33.279 --> 00:29:37.000 cast roll or something. And that's her, that's her mojo. It's so 379 00:29:37.079 --> 00:29:41.960 true. It's so true, and it works because she's been on HSN or 380 00:29:41.039 --> 00:29:45.640 QBC wherever she's on for so many years. I think she's actually fired now. 381 00:29:47.519 --> 00:29:49.599 But that was that's not because of her products. She got in like 382 00:29:49.599 --> 00:29:53.920 a fight with them where she did apparently I don't know for sure, but 383 00:29:55.039 --> 00:30:00.759 I just remember hearing somewhere that something happened and she put on Instagram or tweeted 384 00:30:00.880 --> 00:30:06.839 or something something very negative about them, and I think they dropped her shut 385 00:30:07.400 --> 00:30:11.480 or maybe they she she said something about something that's supposed to stay behind the 386 00:30:11.480 --> 00:30:14.759 scenes. I can't remember. Also could be totally made up, and I 387 00:30:14.759 --> 00:30:17.519 could be thinking about somebody else. But I'm pretty sure she doesn't sell on 388 00:30:17.559 --> 00:30:19.359 there anymore. I haven't seen her in a while now. She has those 389 00:30:19.400 --> 00:30:25.599 lip kits which well, which are doing well. But I will tell you 390 00:30:25.640 --> 00:30:29.799 that when she launched, I think it was like last year or something. 391 00:30:30.599 --> 00:30:34.680 I wanted to buy one because I really liked the color, and her website 392 00:30:34.759 --> 00:30:41.079 was like not good, sorry, but it just was not not user friendly 393 00:30:41.359 --> 00:30:45.160 and it was crashing. I mean, granted you have a lot of people 394 00:30:45.200 --> 00:30:52.359 on there, but like be prepared, you know. But anyway, Yeah, 395 00:30:52.440 --> 00:30:59.519 so back to creating your own content. Um, just try, because 396 00:31:00.480 --> 00:31:03.519 I'm telling you, like, you don't have to go to school for this 397 00:31:03.559 --> 00:31:07.240 stuff. Take out your camera, or you don't always have to hire somebody. 398 00:31:07.319 --> 00:31:11.680 You don't always have to hire someone. Take out your camera, find 399 00:31:11.920 --> 00:31:18.960 good natural light and get a friend if you have one, to help you, 400 00:31:19.160 --> 00:31:26.200 or get a tripod. A lot of times when you're nervous about it, 401 00:31:26.200 --> 00:31:30.279 it's embarrassing, especially if you're taking pictures of yourself or you're talking. 402 00:31:30.000 --> 00:31:33.759 I think it's kind of nice sometimes to be like, nobody's watching this. 403 00:31:33.880 --> 00:31:37.920 If I totally mess up, you know, no one's going to see it. 404 00:31:37.519 --> 00:31:40.960 So I think that's a good way to look at it. Sometimes too, 405 00:31:41.079 --> 00:31:44.200 is to be like I'm gonna, you know, so in my husband's 406 00:31:44.240 --> 00:31:45.839 at work or whatever, like I'm going to set my tripod up and I'm 407 00:31:45.880 --> 00:31:52.759 just gonna do this and just see what happens. And I mean we used 408 00:31:52.799 --> 00:31:56.559 to say back in like the when I was doing like full on photo shoots 409 00:31:56.599 --> 00:32:00.839 all the time, and this is like in my professional and I say semi 410 00:32:00.880 --> 00:32:06.079 because it was like we didn't have professional hair and makeup and all that kind 411 00:32:06.079 --> 00:32:08.519 of stuff, but like we had wardrobe. We usually had like not a 412 00:32:08.559 --> 00:32:12.160 set design, but we knew exactly where we're going to be going and things 413 00:32:12.200 --> 00:32:16.799 like that. And generally for one hour, we would have one solid picture. 414 00:32:17.240 --> 00:32:21.680 Yeah, there's not to say that there weren't other ones that were fine 415 00:32:21.759 --> 00:32:25.839 or great or whatever, but for like website worthy or things that we were 416 00:32:25.880 --> 00:32:29.720 like that's the picture, like that's going to be the face of our email 417 00:32:29.759 --> 00:32:34.079 campaign whatever. Usually one hour for one picture. Oh yeah, what was 418 00:32:34.119 --> 00:32:37.640 it? Called before the live option where you would just burst, it still 419 00:32:37.640 --> 00:32:40.480 works. You just hold down. You just hold the camera button down. 420 00:32:40.480 --> 00:32:45.319 It'll take like a zillion photos. Okay, so use burst or live because 421 00:32:45.759 --> 00:32:50.119 when you're moving, when you're in motion, you're going to get a better 422 00:32:50.160 --> 00:32:57.240 shot and you're gonna be like less nervous. Also, um, if you 423 00:32:57.279 --> 00:33:00.559 have the newer iPhone and you can know that by if they has the three 424 00:33:00.599 --> 00:33:06.119 cameras on the back, do three time zoom, back way up and do 425 00:33:06.279 --> 00:33:10.400 three times zoom. Because the three time zoom is a telephoto lens, which 426 00:33:10.440 --> 00:33:15.039 just means it's like zoomed in, but it has the same quality as the 427 00:33:15.079 --> 00:33:21.759 one time zoom. And what happens in photography, So like if I'm taking 428 00:33:21.799 --> 00:33:24.440 a picture of you right now sitting on a couch and you're a foot away 429 00:33:24.440 --> 00:33:30.319 from the wall, and I take it on one time zoom, it's gonna 430 00:33:30.559 --> 00:33:35.240 show way more of the wall. You're gonna look smaller or whatever. Where 431 00:33:35.279 --> 00:33:39.240 if I do three time zoom, same like for scale, your head would 432 00:33:39.240 --> 00:33:44.079 be the same size. But I back way up and do three time zoom, 433 00:33:44.079 --> 00:33:46.880 it's gonna pull your background in, so the focus is going to be 434 00:33:46.960 --> 00:33:52.880 way more around you so always, always always. I was at a wedding 435 00:33:52.920 --> 00:33:54.680 a couple of weeks ago and trying to take pictures and I literally had to 436 00:33:54.720 --> 00:33:59.240 be like for the person taking pictures of me had been away, like back 437 00:33:59.319 --> 00:34:01.279 up, take three times, zoom. This is exactly what I wanted to 438 00:34:01.279 --> 00:34:05.480 look like, like whatever, and it looks so much better. Did you 439 00:34:05.480 --> 00:34:08.679 do that today with our shoot? Oh? I was backing up so far. 440 00:34:09.679 --> 00:34:15.800 I was wondering, Okay, the one time zoom really has like it 441 00:34:15.880 --> 00:34:22.360 almost warps your photo, like the wide angle, because like it's just just 442 00:34:22.440 --> 00:34:24.960 do the three times. That's good. I love this. You have such 443 00:34:25.039 --> 00:34:30.960 great tips. And then lighting always is just super important. Yeah so, 444 00:34:32.239 --> 00:34:37.039 And I mean Casey must Grove saying about it Golden Hour. And also flash 445 00:34:37.119 --> 00:34:43.039 I think is really underrated. Like you can take a blurry or like a 446 00:34:43.159 --> 00:34:46.639 not super great photo with flash and the really dark or something, and you 447 00:34:46.719 --> 00:34:51.960 slap a filter on it and it looks so cool. Yeah so, and 448 00:34:52.000 --> 00:34:54.559 that's where I think, just go back, like play around with everything and 449 00:34:54.599 --> 00:34:59.159 then do your process of elimination and you'll know if you like it or not. 450 00:34:59.360 --> 00:35:02.760 Yeah. I love it so good. Lady loves it too. She's 451 00:35:04.199 --> 00:35:07.119 she's here for this part. She's got an Instagram you can follow too, 452 00:35:07.760 --> 00:35:13.599 lots of three times zoom picks of her lady the little Weener. That's good 453 00:35:13.639 --> 00:35:20.079 for people to cease for examples. Yeah, um, well, I hope 454 00:35:20.079 --> 00:35:25.679 you feel inspired. Get inspired right us questions we think. I know I 455 00:35:25.719 --> 00:35:29.599 saw this on the list earlier, but I want to do like an episode 456 00:35:29.599 --> 00:35:32.639 where we run through all the questions that people just like quickly, like all 457 00:35:32.679 --> 00:35:37.400 different topics. So I think maybe next week we'll do that. Okay, 458 00:35:37.480 --> 00:35:40.000 that's a great idea. Maybe the next who knows. Yeah, after Halloween 459 00:35:40.079 --> 00:35:47.000 maybe spooky spooky everybody, Thank you so much. Go get inspired, Go 460 00:35:47.039 --> 00:35:52.360 get a magazine. Yeah, go get magazine from Alice. Yeah okay, 461 00:35:52.400 --> 00:35:53.039 bye, everybody,