Transcription complète de Episode 608 - Interview with Justin Benton!

what an autoresponder was. 72 00:05:02.329 --> 00:05:04.750 When I thought of an autoresponder, I thought that meant 73 00:05:04.800 --> 00:05:08.160 you put it, I'm on vacation and it's reset the 74 00:05:08.220 --> 00:05:11.819 autoresponse out to people. Well, lo and behold, you know, 75 00:05:11.959 --> 00:05:15.759 in that mastermind, you know, with Joe, I started learning 76 00:05:15.829 --> 00:05:20.189 about these things that, you know, people were sending email sequences. 77 00:05:20.569 --> 00:05:22.689 Now let's just be honest with ourselves and you can 78 00:05:22.709 --> 00:05:25.269 raise your hand in the chat or not, but like 79 00:05:25.629 --> 00:05:30.410 how many of you are sending at least 17 follow-up 80 00:05:30.470 --> 00:05:34.069 messages after someone has raised their hand for your offer, 81 00:05:34.110 --> 00:05:37.810 signed up for your lead magnet, entered your world, responded 82 00:05:37.850 --> 00:05:41.250 to a Facebook post, liked a Facebook post. Are you 83 00:05:41.310 --> 00:05:46.129 hitting them up 17 times after someone enters your world. 84 00:05:47.310 --> 00:05:50.110 So raise your hand. Is there the little sound for crickets? 85 00:05:51.790 --> 00:05:53.129 Yeah. And here's the thing. 86 00:05:53.370 --> 00:05:59.120 The average person makes a decision on buying something after 87 00:05:59.199 --> 00:06:02.300 the 17th point of contact in this day and age. 88 00:06:02.339 --> 00:06:05.259 And that number is only going up, right? We're inundated 89 00:06:05.300 --> 00:06:08.839 with messages and emails and spam and alerts and notifications. 90 00:06:09.399 --> 00:06:11.730 So in order for something to resonate, it's a 17 91 00:06:11.730 --> 00:06:16.269 point system. So I figured that out. And then, you know, 92 00:06:16.329 --> 00:06:16.689 I knew. 93 00:06:16.870 --> 00:06:18.750 So then I started to do these things and started 94 00:06:18.769 --> 00:06:21.240 to work with these great people. And and you see it. 95 00:06:21.709 --> 00:06:23.850 You know, I know you're you're friends with like Grant Cardone. 96 00:06:24.189 --> 00:06:27.939 He's he's he's notorious for sending out multiple emails a day. 97 00:06:28.639 --> 00:06:29.779 And it was funny. 98 00:06:29.819 --> 00:06:31.639 I forget what what he was speaking at, but he 99 00:06:31.660 --> 00:06:33.439 was like, I think it was one of Russell's events. 100 00:06:33.819 --> 00:06:35.959 But he was like, how many of you have have, 101 00:06:36.500 --> 00:06:39.839 you know, unsubscribed for my email list? And a whole 102 00:06:39.860 --> 00:06:41.680 bunch of hands went up and he goes, but yet 103 00:06:41.740 --> 00:06:43.259 here you are at this event. 104 00:06:43.319 --> 00:06:46.319 You're buying my stuff or whatever it was. And so 105 00:06:46.759 --> 00:06:49.250 more is more in that instance. Not less is more. 106 00:06:49.319 --> 00:06:51.970 More is more. Right. We're just number one. We're not 107 00:06:52.029 --> 00:06:53.589 doing

a good enough job for doing that. 108 00:06:53.649 --> 00:06:56.689 Now, you could hire a VA who not how you 109 00:06:56.709 --> 00:06:58.730 could have those things up. You don't need me and 110 00:06:58.750 --> 00:07:01.620 you don't need Ken to do that. Unless you're not 111 00:07:01.680 --> 00:07:04.620 doing it, right? It's like our good friend, Dr. Wyatt Woodsmall, 112 00:07:04.639 --> 00:07:07.100 who was also in that mastermind, used to say, what 113 00:07:07.160 --> 00:07:09.189 is the thing you're not doing? The thing that you're 114 00:07:09.250 --> 00:07:14.029 not doing, why is it? How does the phrase go? 115 00:07:14.189 --> 00:07:15.910 Why are you not doing the thing that you should 116 00:07:15.949 --> 00:07:19.370 be doing? Something along those lines. And sometimes it comes 117 00:07:19.389 --> 00:07:23.360 down to accountability. Sometimes it's perfectionism. Sometimes it's the shiny 118 00:07:23.459 --> 00:07:24.220 object syndrome. 119 00:07:24.660 --> 00:07:25.300 Here's the facts. 120 00:07:25.399 --> 00:07:28.120 You're not doing it, right? No one raised their hand 121 00:07:28.160 --> 00:07:30.790 and said they're sending out 17 autos. here's the thing 122 00:07:30.810 --> 00:07:32.310 that happened to me and it happened to all of 123 00:07:32.389 --> 00:07:33.579 us and it blew all of us away and it 124 00:07:33.600 --> 00:07:36.939 blows me away every single day, right? This AI revolution. 125 00:07:38.160 --> 00:07:41.620 And every day I'm more and more impressed with AI. 126 00:07:41.680 --> 00:07:45.550 In fact, I've got wearable AI technology. I'm uploading every 127 00:07:45.579 --> 00:07:48.769 single conversation that I have to my AI so it 128 00:07:48.790 --> 00:07:51.389 can continue to think like me, think quicker than me, answer. 129 00:07:51.589 --> 00:07:55.329 I mean, I use it 70 times a day at least. 130 00:07:55.689 --> 00:08:00.370 And it's this new technology that is like, caveman discovering fire. 131 00:08:01.009 --> 00:08:02.269 So what I did is I'm old school. 132 00:08:02.329 --> 00:08:04.829 I can't, and I go belly to bell and I 133 00:08:04.870 --> 00:08:06.750 hop on planes and I do, I talk on these 134 00:08:06.790 --> 00:08:10.209 things called phones that people forgot about when zoom was introduced. 135 00:08:10.889 --> 00:08:13.910 And, and I am been doing this for over 25 years. 136 00:08:14.009 --> 00:08:16.100 So when I took the old school principles that I've 137 00:08:16.120 --> 00:08:19.240 learned from people like Jeffrey Gitterman, the new school principles 138 00:08:19.279 --> 00:08:23.420 like automation and you know, email responders from Joe Soto. 139 00:08:23.540 --> 00:08:27.220 And then I sprinkled in the AI tech. 140 00:08:27.569 --> 00:08:28.089 Technology. 141 00:08:28.129 --> 00:08:31.069 That's when I hit the sweet spot. And the sweet 142 00:08:31.110 --> 00:08:34.169 spot for me was, uh, you know, Ken, are we 143 00:08:34.210 --> 00:08:36.450 in a great economy right

now? How's the economy doing? 144 00:08:36.490 --> 00:08:38.529 How's everybody feeling? How's everything going right now? 145 00:08:39.149 --> 00:08:45.679 You know, um, the economy is, um, interesting. I, I have, 146 00:08:46.019 --> 00:08:49.139 I mean, I, I, as you know, I have clients 147 00:08:49.679 --> 00:08:53.759 and friends and mastermind members of the grow live Academy 148 00:08:53.879 --> 00:09:00.230 all over the world. And, um, I'm not hearing really, 149 00:09:00.289 --> 00:09:06.470 really super positive things from anybody about the economy right now. Now, 150 00:09:06.710 --> 00:09:11.190 I think that there's just a lot of unknowns. There's 151 00:09:11.250 --> 00:09:13.610 a lot of fears. There's a lot of what ifs. 152 00:09:13.669 --> 00:09:18.230 There's a lot of unraveling of the last seven decades 153 00:09:18.309 --> 00:09:22.200 of waste and all of that going on. And I 154 00:09:22.240 --> 00:09:27.730 think that it's just a painful place to be. For 155 00:09:27.750 --> 00:09:28.779 a lot of people right now. 156 00:09:29.269 --> 00:09:29.429 Yep. 157 00:09:29.730 --> 00:09:30.509 Including me. 158 00:09:31.029 --> 00:09:33.230 For some reason, for some reason, we're not talking about 159 00:09:33.250 --> 00:09:33.610 it enough. 160 00:09:34.309 --> 00:09:35.529 I know. 161 00:09:35.549 --> 00:09:37.370 We need to make our own economies. I agree. 162 00:09:37.409 --> 00:09:38.830 And we need to focus on what we can do 163 00:09:38.870 --> 00:09:41.450 and in the solution. I'm just saying, and to become 164 00:09:41.470 --> 00:09:47.570 a master salesman, sail like a sailboat, you will, or captain, 165 00:09:47.649 --> 00:09:49.750 it's not the one who can sail with the wind 166 00:09:50.090 --> 00:09:52.450 at your back. It's the one who can sail in 167 00:09:52.929 --> 00:09:53.570 to the storm. 168 00:09:53.789 --> 00:09:57.960 Look at what Karen says. Gas and eggs are good. Kent. 169 00:09:58.220 --> 00:10:03.559 Hey, if you're in the eggs business, congratulations to you. 170 00:10:03.600 --> 00:10:08.679 Here's the thing. These are the tough times and tougher times. 171 00:10:08.710 --> 00:10:09.679 There are people making money. 172 00:10:10.090 --> 00:10:12.690 This is also where I got really refocused on what 173 00:10:12.710 --> 00:10:17.649 I'm doing right now. Number one, this is my recommendation 174 00:10:17.710 --> 00:10:19.850 for you. This is how Ken and I got reconnected. 175 00:10:20.490 --> 00:10:24.789 is there's this guy, direct response king legend, Dan Kennedy. 176 00:10:25.049 --> 00:10:27.820 And he wrote a book called Marketing to the Affluent. 177 00:10:28.419 --> 00:10:29.220 If you haven't read it. 178 00:10:29.259 --> 00:10:30.919 Say that again. You broke up there. 179 00:10:31.299 --> 00:10:35.700 No worries. Marketing to the Affluent. Dan Kennedy. 180 00:10:36.000 --> 00:10:36.379 Yeah. 181 00:10:36.700 --> 00:10:40.139 If you haven't read that, go buy it. If you've 182 00:10:40.159 -->

00:10:45.230 bought it, that doesn't count until you've read it. Yeah, right. 183 00:10:45.850 --> 00:10:48.750 And so I reached out to Kent. And Ken and 184 00:10:48.809 --> 00:10:50.509 I are going to do something cool with Dan Kennedy 185 00:10:50.570 --> 00:10:53.960 and promote that. There's another version coming out, a recent 186 00:10:54.049 --> 00:10:57.460 edition really soon. You can actually pre-order it on Amazon. 187 00:10:58.840 --> 00:11:00.539 But that's how I reached out to Ken. And we 188 00:11:00.559 --> 00:11:03.159 started talking and I said, first off, I read that 189 00:11:03.220 --> 00:11:05.580 book because I was trying to figure. 190 00:11:05.399 --> 00:11:06.960 Out what am I supposed to do? 191 00:11:07.039 --> 00:11:09.600 How am I supposed to use my, my talents in this, 192 00:11:09.720 --> 00:11:12.360 in this economy that we find ourselves in that book? 193 00:11:12.440 --> 00:11:15.539 It talks all day long about when you're in this 194 00:11:15.580 --> 00:11:19.889 weird sluggish economy and You only market to the affluent 195 00:11:20.110 --> 00:11:23.049 because the top five percent are not feeling the effects 196 00:11:23.090 --> 00:11:25.509 of this economy in any way, shape or form. And 197 00:11:25.570 --> 00:11:27.610 it's not affecting their daily life. It is not a 198 00:11:27.769 --> 00:11:30.080 way they spend. They don't look at the prices on 199 00:11:30.120 --> 00:11:33.080 the menu. If they want a car, they buy it cash. 200 00:11:33.879 --> 00:11:38.279 What are the problems that they're having that I can solve? Yeah, 201 00:11:38.720 --> 00:11:41.529 that's the genesis of the book. So there's a lot 202 00:11:41.570 --> 00:11:43.870 more to it. It gets into different subsets and categories 203 00:11:43.909 --> 00:11:46.980 and things like that. So that got my wheels spinning again. 204 00:11:47.019 --> 00:11:48.460 And I was like, OK, so what is it that 205 00:11:48.700 --> 00:11:52.970 I can do that I've had expertise level and that 206 00:11:53.000 --> 00:11:55.490 how I can help people that are succeeding? Well, first off, 207 00:11:56.049 --> 00:11:58.549 there's this thing called the Dream 100 list. And everyone 208 00:11:58.570 --> 00:12:01.309 should have a Dream 100 list. And if that feels 209 00:12:01.350 --> 00:12:04.250 too overwhelming, then get a Dream 10 list. Who are 210 00:12:04.269 --> 00:12:09.389 the 10 companies, people that if you had an opportunity 211 00:12:09.850 --> 00:12:14.000 to align with them and invite their entire following to 212 00:12:14.080 --> 00:12:18.059 fill up a and you would deliver your message that 213 00:12:18.379 --> 00:12:20.919 they would be, you know, jumping over each other, table 214 00:12:20.980 --> 00:12:23.259 rushing to sign up for your offer. So you need 215 00:12:23.279 --> 00:12:26.139 to have at least 10 of those people clearly in mind. 216 00:12:26.659 --> 00:12:30.289 And for me, it was who is crushing it right now, right? 217 00:12:30.590 --> 00:12:32.289 Who are the names of the people that you see 218 00:12:32.350 --> 00:12:35.929 right now that are crushing it, right? Russell Brunson, no doubt. 219 00:12:36.350 --> 00:12:39.750 Eileen Wilder, Myron Golden, right? Richmond Dent. 220 00:12:40.610 --> 00:12:43.340 Hey, do you mind if I interrupt you? 221 00:12:43.809 --> 00:12:45.129 Please do. Well, you already did. 222 00:12:45.710 --> 00:12:49.539 I know. But I don't want you to lose track 223 00:12:49.580 --> 00:12:54.399 of your thoughts. But talk about Eileen Wilder. She is absolutely, 224 00:12:54.860 --> 00:12:56.919 for those of you that don't know who she is, 225 00:12:56.980 --> 00:12:59.519 you've got to go look her up on YouTube. She 226 00:12:59.559 --> 00:13:03.919 puts out unbelievable content. But talk about her a little 227 00:13:03.940 --> 00:13:07.210 bit before you move on to all the others. Because 228 00:13:07.259 --> 00:13:10.789 she's unbelievable. Her story is incredible. Yeah. 229 00:13:11.460 --> 00:13:14.559 Well, she was just like us, or just like me, 230 00:13:14.580 --> 00:13:15.720 I should say. 231 00:13:15.779 --> 00:13:17.899 You're more of an OG than I am, Ken, in 232 00:13:17.950 --> 00:13:20.490 this digital world. You are, you are, you are. 233 00:13:21.330 --> 00:13:26.009 But her genesis or her origin story was she was 234 00:13:26.049 --> 00:13:29.090 a pastor for 20 years, her and her husband. They 235 00:13:29.309 --> 00:13:32.639 both went to colleges, got good degrees. The husband even 236 00:13:32.679 --> 00:13:37.179 got Harrison, got a master's degree. And after all of that, 237 00:13:37.799 --> 00:13:41.139 at 40 years old, he was sneaking around at night, 238 00:13:41.679 --> 00:13:45.279 driving Ubers to put food on the table. And they 239 00:13:45.299 --> 00:13:48.320 were absolutely, and absolutely credit cards all maxed out and 240 00:13:48.360 --> 00:13:50.230 debt the whole night. And they had, and they were like, 241 00:13:50.330 --> 00:13:53.190 what is going on? Fortunately, she had a friend, Jackie, 242 00:13:54.549 --> 00:14:00.470 who had just pitched and sold a $ 30, 000 high ticket offer. 243 00:14:01.289 --> 00:14:03.690 And Eileen had no idea what she was talking about, 244 00:14:03.730 --> 00:14:05.820 but Jackie was the most wealthy person that she knew. 245 00:14:06.649 --> 00:14:10.600 And Jackie said, you are coming to a conference with 246 00:14:10.639 --> 00:14:12.480 me called Funnel Hacking Live. 247 00:14:12.679 --> 00:14:15.950 I am paying for your $ 1, 000 ticket. This is the 248 00:14:15.990 --> 00:14:16.690 game changer. 249 00:14:17.190 --> 00:14:20.649 And so she drug Eileen to Russell's event, Funnel Hacking Live, 250 00:14:21.409 --> 00:14:24.049 paid for her ticket. And then that's when Eileen, this 251 00:14:24.110 --> 00:14:27.289 was 2019, I believe. That's when this whole world opened 252 00:14:27.330 --> 00:14:28.649 up to her, just like it opened up to me 253 00:14:28.700 -->

00:14:30.600 in 2020. And she was like, what is going on? 254 00:14:31.039 --> 00:14:33.580 How are these people on stage getting million dollar awards, 255 00:14:33.580 --> 00:14:37.220 $ 10 million in sales worth awards? What is going on? 256 00:14:37.279 --> 00:14:40.360 What are these CTAs and what is... What are all 257 00:14:40.379 --> 00:14:43.720 these acronyms mean? And she just said at the end, 258 00:14:44.120 --> 00:14:46.730 she bet on herself and she went in and she 259 00:14:46.799 --> 00:14:49.129 put money on a card that she didn't have and 260 00:14:49.250 --> 00:14:51.129 just figured out a way to sell her way through. 261 00:14:51.529 --> 00:14:54.149 She was a great student, a student of Russell's, a 262 00:14:54.169 --> 00:14:57.350 student of Michael Golden's. And now she's doing in excess 263 00:14:57.409 --> 00:15:01.169 of 50 or 60 million dollars in sales online. And again, 264 00:15:01.549 --> 00:15:05.120 she and she's amazing and just crushing it. What she 265 00:15:05.149 --> 00:15:10.000 does is she teaches people how to launch and scale 266 00:15:10.009 --> 00:15:10.789 high ticket offers. 267 00:15:11.200 --> 00:15:14.200 So again, these were the list of people that I 268 00:15:14.259 --> 00:15:15.519 was making my dream 10, right? 269 00:15:15.679 --> 00:15:18.120 It's like, okay, and these are my friends, but I 270 00:15:18.139 --> 00:15:20.570 was like, okay, so who right now is crushing it? 271 00:15:21.179 --> 00:15:23.480 And how can I solve the problems for them? And 272 00:15:23.519 --> 00:15:26.879 that's what I want you to do. Everyone right now, 273 00:15:27.620 --> 00:15:31.889 who are people in your world that are crushing it? 274 00:15:32.100 --> 00:15:34.389 Who are the people that you know that are crushing it, 275 00:15:34.740 --> 00:15:38.659 that your skills or your offer aligns with? And here's 276 00:15:38.710 --> 00:15:40.190 what you do. You don't sit around and listen to me. 277 00:15:40.649 --> 00:15:43.710 You take out this thing called a pen, right? And 278 00:15:43.730 --> 00:15:45.850 there's a reason why they call spelling like it's a wand. 279 00:15:46.330 --> 00:15:50.110 You write down their names, right? Write down their names. 280 00:15:51.070 --> 00:15:53.710 And when you write down their names, now we're putting 281 00:15:53.750 --> 00:15:57.049 together a list of people that you can reach out 282 00:15:57.090 --> 00:15:59.850 to and figure out a way. Now, look, for me 283 00:15:59.950 --> 00:16:02.470 and Russell, my partnership, I did this. Russell was at 284 00:16:02.490 --> 00:16:05.750 the top because he taught me what the Dream 100 285 00:16:05.750 --> 00:16:09.259 meant in this way of the dream 100 people that 286 00:16:09.320 --> 00:16:11.480 already have your audiences to fill up a football stadium. 287 00:16:11.919 --> 00:16:14.710 Right. And so what did I do? I joined Russell's mastermind. 288 00:16:15.049 --> 00:16:18.710 I linked it. It's $ 50, 000 cold, hard cash. Right. 289 00:16:18.809 --> 00:16:21.389 And I didn't have $ 50, 000 lying around. 290 00:16:22.889 --> 00:16:25.809 You know, also I, I, I, I befriended him. I 291 00:16:25.929 --> 00:16:26.590 served him. 292 00:16:27.029 --> 00:16:29.769 And then wouldn't you know, the guy named Ken walls 293 00:16:30.129 --> 00:16:33.309 reaches out to me as I'm trying to absolutely align 294 00:16:33.370 --> 00:16:37.139 and partner with Russell and says, Hey, Justin, there's a, 295 00:16:38.370 --> 00:16:41.570 auction going down at a billion dollars house in Hollywood Hills, 296 00:16:42.190 --> 00:16:42.769 you should go. 297 00:16:43.149 --> 00:16:46.200 You want to tell a little bit about that story, Kent? Yeah. 298 00:16:46.279 --> 00:16:53.799 So Ramey Albatrawi was a friend of mine. He's passed away, unfortunately. 299 00:16:53.879 --> 00:16:57.440 What a great guy. He's a billionaire that lived in 300 00:16:57.480 --> 00:17:03.669 Hollywood Hills. And Ramey kept reaching out, Hey, you need 301 00:17:03.690 --> 00:17:05.880 to come to my event, come to my event, come 302 00:17:05.920 --> 00:17:08.079 to this event. We're going to have Don Green here, 303 00:17:08.180 --> 00:17:12.500 the CEO of the Napoleon Hill foundation. And, and my buddy, 304 00:17:12.579 --> 00:17:16.640 John Gray, men are from Mars, Venus, and all of 305 00:17:16.700 --> 00:17:18.670 these different people that were going to be there. And, 306 00:17:18.900 --> 00:17:21.069 and he said, you need to come out here and 307 00:17:21.130 --> 00:17:24.049 be here and meet these people and meet me because 308 00:17:24.069 --> 00:17:26.269 him and I had never met. He had just been 309 00:17:26.329 --> 00:17:30.279 on my show and in my mastermind several times. And, Um, 310 00:17:30.720 --> 00:17:32.920 I said, okay, I'll, I'll make it happen. I had 311 00:17:33.000 --> 00:17:35.819 a speaking event in Dallas and then I had to 312 00:17:35.880 --> 00:17:38.210 leave early to head out to Ramey's and get there 313 00:17:38.250 --> 00:17:41.109 the second day. But I kept, I look, I reached 314 00:17:41.210 --> 00:17:43.609 out to you and I think you kind of blew 315 00:17:43.670 --> 00:17:46.329 it off at first. You're like, yeah, I don't know. 316 00:17:46.450 --> 00:17:49.220 And I'm like, dude, you're in California. Like you can't be, 317 00:17:49.559 --> 00:17:51.279 you're like, it's a pretty good drive for me to 318 00:17:51.319 --> 00:17:53.920 get down there though. And I go, I understand, but 319 00:17:53.960 --> 00:17:56.880 you really should go. And we're texting. Finally, I called you. 320 00:17:56.900 --> 00:18:02.480 I said, listen to me. They're auctioning the Napoleon Hill 321 00:18:02.559 --> 00:18:05.839 stuff and all kinds of stuff. Dude, you got to go. 322 00:18:05.920 --> 00:18:08.369 You have to be there. I think the ticket was 323 00:18:08.450 --> 00:18:11.569 only like a hundred bucks or so. Was it 500? 324 00:18:11.569 --> 00:18:14.970 I don't, I didn't, I

don't remember whatever it was, 325 00:18:15.049 --> 00:18:19.380 but you're like, okay, I'll go. I'll go. I'll see. 326 00:18:19.470 --> 00:18:21.779 I'll meet you there. We, we got to, you know, 327 00:18:21.839 --> 00:18:24.799 meet and everything, but which we had already met. We 328 00:18:24.900 --> 00:18:27.799 we've known each other for a while, but, um, and, 329 00:18:28.430 --> 00:18:32.829 You went down there. Well, talk about what happened before 330 00:18:32.869 --> 00:18:33.509 you went down. 331 00:18:34.089 --> 00:18:36.190 Yeah, well, so again, I was not going to go. 332 00:18:36.390 --> 00:18:40.240 I knew about it, but I didn't know, number one, 333 00:18:40.400 --> 00:18:42.400 that Don Green was going to be there. Number two, 334 00:18:42.460 --> 00:18:44.660 I didn't know there was going to be an auction. 335 00:18:44.759 --> 00:18:47.940 And then you forced my hand. You know what I mean? Right. 336 00:18:47.960 --> 00:18:53.160 Because you're a closer, a high-eyed profile. And so you're like, 337 00:18:53.180 --> 00:18:54.380 you're going, basically. 338 00:18:54.880 --> 00:18:55.140 Right. 339 00:18:55.789 --> 00:18:58.869 And you're like, what do closers do? Closers isn't about 340 00:18:58.890 --> 00:19:02.589 manipulation and persuasion. Closers are about gaining commitment. That's what 341 00:19:02.609 --> 00:19:05.170 it means to close a sale. So Ken is incredibly 342 00:19:05.190 --> 00:19:07.769 good about gaining a commitment, which was Mike, he made 343 00:19:07.809 --> 00:19:08.849 me commit to going. 344 00:19:09.289 --> 00:19:11.039 Because you were also speaking in a part of it. 345 00:19:11.079 --> 00:19:13.339 So I was like, when I said I was going, 346 00:19:13.359 --> 00:19:16.380 then I have to make my commitment to Ken and 347 00:19:16.519 --> 00:19:18.920 uphold my word. And that's what I did. So I 348 00:19:19.220 --> 00:19:23.599 was in Inner Circle, which is the $ 50, 000 mastermind with Russell. 349 00:19:23.980 --> 00:19:25.240 It's actually his shirt here. 350 00:19:25.259 --> 00:19:29.960 I'm still wearing, but, um, uh, and so I posted 351 00:19:30.029 --> 00:19:32.589 in the Facebook group, private Facebook group said, Hey, I'm 352 00:19:32.630 --> 00:19:36.130 going to Hollywood Hills, um, for a Napoleon Hill auction. 353 00:19:36.150 --> 00:19:39.470 Does anybody want to go now? I didn't mean for Russell. 354 00:19:39.589 --> 00:19:42.089 It wasn't for Russell necessarily. There's lots of us in 355 00:19:42.109 --> 00:19:45.230 Southern California in this world. And wouldn't you know, two 356 00:19:45.279 --> 00:19:48.500 seconds later, chirp, chirp, there's a Voxer app that Russell 357 00:19:48.599 --> 00:19:51.319 uses and he hits me up and I don't even 358 00:19:51.339 --> 00:19:53.319 know how he found how I knew, you know, he's 359 00:19:53.359 --> 00:19:57.079 got resources. And he's like, dude, I heard you're going 360 00:19:57.099 --> 00:19:59.329 to the Napoleon Hill auction. What's, I

want to go. 361 00:19:59.549 --> 00:20:01.269 And I'm like, I hit him up. I'm like, yeah, 362 00:20:01.309 --> 00:20:02.029 I'm going down. 363 00:20:02.650 --> 00:20:04.470 And, uh, you know, I hadn't bought my ticket yet, 364 00:20:04.509 --> 00:20:05.650 but I was going. 365 00:20:06.450 --> 00:20:06.789 Right. 366 00:20:07.490 --> 00:20:10.319 Cause you know, it's 500, it's 500 Skrilla. And you're 367 00:20:10.440 --> 00:20:12.710 cruising down through Hollywood and all this stuff. So I said, 368 00:20:12.789 --> 00:20:13.210 I'm going. 369 00:20:13.269 --> 00:20:14.069 And he goes, awesome. 370 00:20:14.109 --> 00:20:15.430 I would love to go. I just bought a boat 371 00:20:15.450 --> 00:20:18.269 for my family. I'm taking it on the lake for 372 00:20:18.309 --> 00:20:20.250 the first time. I would do anything to go there. 373 00:20:21.009 --> 00:20:21.730 But I can't. 374 00:20:21.869 --> 00:20:23.829 If you could go on my behalf, that would be amazing. 375 00:20:24.009 --> 00:20:27.529 And I'm like, boom, right? So remember, we're talking about 376 00:20:27.569 --> 00:20:29.599 Dream 100 or Dream 10. Russell was on the top 377 00:20:29.630 --> 00:20:33.160 of my list because I was so aligned with his message. 378 00:20:33.200 --> 00:20:35.559 He taught me so much. that I did not know, 379 00:20:35.759 --> 00:20:38.329 like value ladders and all these things. So I went 380 00:20:38.349 --> 00:20:39.849 all the way down, I committed to him to be 381 00:20:39.869 --> 00:20:41.730 my mentor. And so I was like, all right. So 382 00:20:41.789 --> 00:20:43.609 I went down there, I got all of the things 383 00:20:43.650 --> 00:20:45.450 that he currently had, all the things that he didn't 384 00:20:45.869 --> 00:20:48.390 have that he wanted. I met Don Green, we became 385 00:20:48.509 --> 00:20:49.210 fast friends. 386 00:20:49.279 --> 00:20:51.619 I talked to him the whole time. Willie Gault was 387 00:20:51.640 --> 00:20:52.759 there as the auctioneer. 388 00:20:53.319 --> 00:20:57.099 And so basically I bought everything that Russell wanted that 389 00:20:57.140 --> 00:20:57.920 he didn't already have. 390 00:20:57.980 --> 00:21:03.049 And we spent over $ 30, 000 on the auction items. And 391 00:21:03.269 --> 00:21:04.009 so what did I do? 392 00:21:04.049 --> 00:21:06.849 Here's another secret that I that I it came to 393 00:21:06.890 --> 00:21:11.490 me as I'm hauling off $ 30, 000 worth of books, signed checks, 394 00:21:11.759 --> 00:21:14.849 all this stuff. 395 00:21:13.579 --> 00:21:18.220 That I could put in FedEx. Right. And an insured 396 00:21:18.259 --> 00:21:18.819 up to $ 10, 000. 397 00:21:18.579 --> 00:21:21.259 Number one, dumb idea because it doesn't even cover the 398 00:21:21.299 --> 00:21:23.640 cost that we spent. Number two, if it were happened 399 00:21:23.680 --> 00:21:26.619 to be lost, you are never going to get these 400 00:21:26.660 --> 00:21:30.480 are one of one. These are signed checks, signed books 401 00:21:30.559 --> 00:21:31.960 by Napoleon Hill and W. 402 00:21:31.960 --> 00:21:33.930 Clement Stone. Not going to happen. 403 00:21:34.089 --> 00:21:37.849 So the smart idea that came to me was I 404 00:21:37.950 --> 00:21:40.289 hit Russell back up on Voxer. I said, hey, I 405 00:21:40.309 --> 00:21:42.039 got all your stuff. Do you want me to deliver 406 00:21:42.059 --> 00:21:44.099 it to you this Friday or next Friday? 407 00:21:44.220 --> 00:21:45.019 So what do you think he said? 408 00:21:47.000 --> 00:21:47.619 This Friday. 409 00:21:47.819 --> 00:21:49.299 Yes, he did. And so what did I do? I 410 00:21:49.539 --> 00:21:51.259 bought a plane ticket and flew up to Boise. 411 00:21:51.720 --> 00:21:56.869 And there's a documentary that shows all the story called Oceans. 412 00:21:57.150 --> 00:22:00.339 Wasn't it a private... Plane ticket? 413 00:22:00.380 --> 00:22:03.509 That's part of it. So that led to me going 414 00:22:03.609 --> 00:22:04.009 up there. 415 00:22:04.980 --> 00:22:07.710 Again, the documentary was called Oceans 7, if you want 416 00:22:07.730 --> 00:22:11.289 to Google it, with Secrets of Success. And so I 417 00:22:11.309 --> 00:22:13.049 went up there. I gave Russell all this stuff. We 418 00:22:13.130 --> 00:22:15.829 really connected. This was the first time we really connected, right? 419 00:22:15.990 --> 00:22:18.049 And Ken's great at this, too. We were in the 420 00:22:18.089 --> 00:22:20.450 same room. We were talking about our families. We were 421 00:22:20.470 --> 00:22:23.569 talking about summer plans and things like that. So that's 422 00:22:23.609 --> 00:22:27.190 when the connection or the rapport as NLP was built. 423 00:22:27.799 --> 00:22:28.880 Genuine connection. 424 00:22:29.000 --> 00:22:31.519 And so at the end of that meeting, I said, hey, 425 00:22:31.539 --> 00:22:32.759 if there's anything else you want me to do, let 426 00:22:32.779 --> 00:22:37.180 me know. And that's when he mentioned that he's trying 427 00:22:37.259 --> 00:22:40.940 to form a partnership with Don Green, Napoleon Hill Foundation, 428 00:22:41.259 --> 00:22:46.299 for doing a movie about Napoleon Hill. And so let 429 00:22:46.319 --> 00:22:48.720 me help. Let me help. And here's the funny thing. 430 00:22:48.759 --> 00:22:50.440 So this is where Ken comes back into the story. 431 00:22:50.940 --> 00:22:52.640 And so at the time, Russell was like, no, no, no, 432 00:22:52.680 --> 00:22:55.279 I'm good. I mean, I tried to reach out to them. 433 00:22:55.319 --> 00:22:58.319 It didn't work out. So my plan at the time 434 00:22:58.400 --> 00:23:00.529 was to, like, maybe I'll just have to wait for 435 00:23:00.569 --> 00:23:02.150 the next president to take over. 436 00:23:02.190 --> 00:23:05.150 Do you remember this, Ken? I do. And I told 437 00:23:05.190 --> 00:23:07.089 Ken this, and what did you tell me, like, two 438 00:23:07.109 --> 00:23:07.569 days later? 439 00:23:07.589 --> 00:23:12.789 I think I said I know Don

Green. 440 00:23:13.509 --> 00:23:16.119 You did, but you also said the person that you 441 00:23:16.200 --> 00:23:19.099 think is going to be taking over, potentially, or running 442 00:23:19.500 --> 00:23:22.740 the foundation is not in alignment. They are not a 443 00:23:22.779 --> 00:23:25.539 part of it, and that plan will not work. 444 00:23:26.220 --> 00:23:29.279 That's right. That's right. That's right. 445 00:23:29.440 --> 00:23:32.200 I told Russell that and I said, hey, man, little 446 00:23:32.240 --> 00:23:35.309 birdie by the name of Ken told me that that 447 00:23:35.400 --> 00:23:37.250 plan is going to fail. 448 00:23:37.829 --> 00:23:38.150 Yeah. 449 00:23:38.609 --> 00:23:42.789 Don Green loves me. You know, it is what it is. 450 00:23:42.829 --> 00:23:45.109 He thought I was Russell half the time, like when 451 00:23:45.170 --> 00:23:47.130 we were changing text and all that stuff, because he 452 00:23:47.170 --> 00:23:49.650 deals with a million people. And so I reached out 453 00:23:49.690 --> 00:23:51.509 to Don and at first I said, Russell, is it 454 00:23:51.529 --> 00:23:53.069 cool if I just go ahead and see if I 455 00:23:53.089 --> 00:23:53.890 can make this happen? 456 00:23:54.190 --> 00:23:55.329 He goes, dude, go for it. 457 00:23:55.920 --> 00:23:58.329 I hopped on a plane on my dime, right? 458 00:23:58.369 --> 00:24:01.230 So write notes here. Ken's got a great story with 459 00:24:01.250 --> 00:24:02.869 Grant Cardone. Same thing. I hopped on a plane with 460 00:24:02.970 --> 00:24:03.690 on my dime. 461 00:24:03.710 --> 00:24:05.109 It was my idea. 462 00:24:05.390 --> 00:24:07.109 And I went out and I had breakfast and I 463 00:24:07.369 --> 00:24:10.839 toured the archives with, with Don green and I understood 464 00:24:10.859 --> 00:24:13.619 what he wanted. And he wanted to have a foundation 465 00:24:13.640 --> 00:24:17.759 for children that he could continue to teach high school kids. 466 00:24:18.660 --> 00:24:20.660 The principles of Napoleon Hill, a foundation. 467 00:24:20.339 --> 00:24:22.970 That he put together, every million dollars that he raises 468 00:24:23.390 --> 00:24:27.829 university of Virginia matches the And so Don wanted $ 500, 000 469 00:24:26.869 --> 00:24:30.750 to cap out at $ 2 million, his charity for the year. 470 00:24:31.430 --> 00:24:33.650 And Russell wanted, you know, to do all these cool 471 00:24:33.670 --> 00:24:37.009 projects with Napoleon Hill. I just told Don, hey, this 472 00:24:37.069 --> 00:24:38.509 is what we want. That's what you want. 473 00:24:38.609 --> 00:24:40.829 What do you say? He goes, sounds like a deal. 474 00:24:41.210 --> 00:24:43.190 Old school Southern handshake. 475 00:24:43.529 --> 00:24:44.349 Yeah. 476 00:24:45.049 --> 00:24:47.950 And so, again, what is the what is the moral 477 00:24:47.990 --> 00:24:50.279 of the story? is that you have a dream 100 478 00:24:50.279 --> 00:24:53.259 and you do whatever it takes to make sure that you, you, 479 00:24:53.460 --> 00:24:56.599 you secure that relationship. So when I come home and 480 00:24:56.640 --> 00:24:58.640 tell Russell the news, do you think Russell and I 481 00:24:58.660 --> 00:25:02.369 are on a new level of relationship that I went 482 00:25:02.410 --> 00:25:03.809 and made all of that happen? 483 00:25:04.349 --> 00:25:04.950 Of course we are. 484 00:25:05.049 --> 00:25:06.809 And now we're good friends and all that kind of 485 00:25:06.849 --> 00:25:09.269 good stuff and partners on secrets of success. 486 00:25:09.309 --> 00:25:12.220 And that's, that's the genesis of everything. So that's step 487 00:25:12.259 --> 00:25:12.720 number one. 488 00:25:13.359 --> 00:25:19.250 That's just, and you know, I got to say this, 489 00:25:19.309 --> 00:25:21.710 like it's, it's really important to say this. Cause I 490 00:25:21.730 --> 00:25:24.450 have been, I've been at the lowest of lows in 491 00:25:24.509 --> 00:25:28.390 life and the highest of highs. I can say Don 492 00:25:28.450 --> 00:25:30.990 Green is a really good friend of mine. He was 493 00:25:31.089 --> 00:25:33.789 on the show. I don't know, just a couple of 494 00:25:33.809 --> 00:25:38.039 weeks ago. Um, he's been on six or seven different 495 00:25:38.079 --> 00:25:45.339 times and, and, um, just when you think that all 496 00:25:45.400 --> 00:25:49.019 hope is lost, uh, All of a sudden, God shows up. 497 00:25:49.930 --> 00:25:54.799 It's like, all of a sudden, you just go, I surrender, 498 00:25:55.180 --> 00:25:58.279 and you did that, man. But you didn't just surrender 499 00:25:58.339 --> 00:26:01.500 and sit and wait. You took massive action. You spent 500 00:26:01.539 --> 00:26:05.119 your own money that you didn't have to spend. I remember. 501 00:26:05.440 --> 00:26:07.640 You're like, I'm flying out to Virginia. I'm thinking, what 502 00:26:07.700 --> 00:26:12.180 are you doing, dude? But you did it, man. You 503 00:26:12.220 --> 00:26:15.160 did it, and you made that happen. So keep going, 504 00:26:15.180 --> 00:26:16.700 because this story gets even better. 505 00:26:17.269 --> 00:26:21.630 Well, I mean, again, these are the principles that I 506 00:26:21.839 --> 00:26:26.500 am recommending that you try listening that I did, which 507 00:26:26.619 --> 00:26:30.660 is putting together a dream 100 list or a dream 508 00:26:30.660 --> 00:26:34.359 10 to start and then doing whatever it takes to 509 00:26:34.740 --> 00:26:38.690 make those relationships happen. And again, so this all comes 510 00:26:38.789 --> 00:26:44.509 back to when we were talking about this weird economy 511 00:26:44.529 --> 00:26:47.759 that we're in. that I was making another dream 10 512 00:26:47.759 --> 00:26:51.329 list for myself saying, look, all right, who is crushing 513 00:26:51.369 --> 00:26:54.329 it right now, right? Because marketing the affluent says, go 514 00:26:54.369 --> 00:26:57.990 work with the top 5%. Okay, perfect, check. All right, 515 00:26:58.069 -->

00:27:00.890 who are the top 5% of the people right now 516 00:27:01.130 --> 00:27:03.470 on the internet that are crushing it? Because that's where 517 00:27:03.490 --> 00:27:05.349 things are sold, right? I'm not going to go down 518 00:27:05.390 --> 00:27:07.710 to the steel mills or anything like that. Who's crushing 519 00:27:07.730 --> 00:27:11.190 it right now online? And I listed the names. So 520 00:27:11.230 --> 00:27:14.470 I started making those names. Russell already worked with him, right? 521 00:27:14.960 --> 00:27:15.220 Check. 522 00:27:15.400 --> 00:27:16.400 Cool. All right. 523 00:27:16.539 --> 00:27:20.019 Eileen Wilder knew her and her husband, but didn't work 524 00:27:20.039 --> 00:27:22.339 with them. So next step was, okay, so then I 525 00:27:22.380 --> 00:27:25.269 did what's called funnel hacking, which means you go down 526 00:27:25.289 --> 00:27:28.230 their rabbit hole. So I go down their rabbit hole, 527 00:27:29.309 --> 00:27:31.769 and they have an amazing challenge called Supernova. 528 00:27:32.430 --> 00:27:34.970 And it basically teaches you how to launch a high-ticket offer. 529 00:27:35.150 --> 00:27:36.190 And so I was like, well, that's cool. 530 00:27:36.230 --> 00:27:40.980 Because, again, in marketing to the affluent, you're marketing to 531 00:27:41.000 --> 00:27:42.380 the affluent, people that can afford $ 25, 000, $ 50, 000 like that. 532 00:27:44.160 --> 00:27:44.319 Right. 533 00:27:44.400 --> 00:27:47.009 It doesn't mean anything to them. Right. It's like in 534 00:27:47.029 --> 00:27:47.769 their cushion seats. 535 00:27:48.390 --> 00:27:51.170 And so then I funnel hacked Eileen and I got 536 00:27:51.190 --> 00:27:53.250 to the end of their funnel after the five day challenge. 537 00:27:53.670 --> 00:27:55.450 And then they had, hey, if you have questions, book 538 00:27:55.490 --> 00:27:58.109 a call. And so I booked a call because that's 539 00:27:58.150 --> 00:27:59.819 true funnel hacking. I mean, you go all the way 540 00:27:59.839 --> 00:28:00.319 through the funnel. 541 00:28:00.799 --> 00:28:01.140 Right. 542 00:28:01.799 --> 00:28:04.839 And it was Harrison, who's the husband, this great, brilliant man. 543 00:28:05.519 --> 00:28:08.980 But he's not a high I, which is influence in 544 00:28:09.000 --> 00:28:13.220 the disc profile person, which is high in influence. And 545 00:28:13.240 --> 00:28:14.769 so I talked to him a little bit and said, 546 00:28:14.809 --> 00:28:16.109 you know, Hey, you know, what are you doing? 547 00:28:16.150 --> 00:28:17.369 Why are you answering the phone? 548 00:28:17.890 --> 00:28:20.730 You're he's a low eye, super low eye, which means 549 00:28:20.750 --> 00:28:24.859 they basically can't stand talking to people. It sucks. An 550 00:28:24.890 --> 00:28:27.859 introvert as well. And so anyway, that was the beginning. 551 00:28:27.900 --> 00:28:30.099 That was, I don't know, maybe you go or so 552 00:28:30.160 --> 00:28:32.680 I can't remember, but,

and then I just said, Hey, 553 00:28:33.140 --> 00:28:37.220 this is my realm talking to people on the phone 554 00:28:37.309 --> 00:28:38.930 or zoom, but on the phone, especially. 555 00:28:39.089 --> 00:28:40.970 And I, and I said, let me help you. And so, 556 00:28:41.750 --> 00:28:42.470 He said, okay. 557 00:28:42.670 --> 00:28:47.579 And so what I did was I applied my best 558 00:28:47.640 --> 00:28:50.140 skill set, which is my first job. I was 16 559 00:28:50.140 --> 00:28:52.680 years old and I was on the phone and I 560 00:28:52.720 --> 00:28:55.660 was breaking all the company records and we were selling 561 00:28:55.700 --> 00:28:59.029 long distance on the phone. Sprint, LDDS was the name 562 00:28:59.049 --> 00:29:01.849 of the company back then. Remember MCI, all those companies 563 00:29:02.329 --> 00:29:04.660 before when they did their big breakup of Maubel, AT 564 00:29:04.660 --> 00:29:07.769 & T. So I literally have been doing this for 565 00:29:07.809 --> 00:29:10.880 over 30 years. And so I said, let me help 566 00:29:11.000 --> 00:29:14.500 you follow up with these people because people are making 567 00:29:14.839 --> 00:29:17.140 offer and stage, but we're not hitting them up 17 times, 568 00:29:17.180 --> 00:29:20.400 whether it's emails, DMs, texts, phone calls. And then when 569 00:29:20.420 --> 00:29:24.019 you sprinkle in the goodness of the AI, when I 570 00:29:24.059 --> 00:29:26.369 say the goodness, I know some of you have seen this, 571 00:29:26.769 --> 00:29:27.869 but I have it and I do. 572 00:29:27.809 --> 00:29:28.349 It every day. 573 00:29:29.369 --> 00:29:32.609 You've got voice AI now that will, we build a 574 00:29:32.650 --> 00:29:36.089 model around Eileen or whoever the client is, and it 575 00:29:36.130 --> 00:29:38.119 will reach out to them and just say, hey, this 576 00:29:38.220 --> 00:29:41.640 is Eileen AI. you know thanks for attending our most 577 00:29:41.720 --> 00:29:44.660 recent show you know do you have any questions or 578 00:29:44.680 --> 00:29:47.240 what was some of the your most favorite things that 579 00:29:47.279 --> 00:29:50.829 you that your takeaways and they will answer and voice 580 00:29:51.150 --> 00:29:53.529 ai knows everything there is to know about the show 581 00:29:53.970 --> 00:29:55.970 and has been prompted by me and built by me 582 00:29:56.470 --> 00:30:02.210 to ask great questions, open-ended questions, to have a desired intention. 583 00:30:02.329 --> 00:30:05.289 And once the person expressed interest of saying, hey, maybe 584 00:30:05.329 --> 00:30:08.279 I'd like to know more, or what's the price, or 585 00:30:08.579 --> 00:30:11.980 the buying questions, if you will, that has the option 586 00:30:12.000 --> 00:30:14.619 to either set them to directly do a hot transfer 587 00:30:14.640 --> 00:30:17.980 to meet the sales team, to go to a Calendly, 588 00:30:18.319 --> 00:30:20.849 book a book call, or directly to a sales page. 589 00:30:21.380 --> 00:30:25.150 So the average nurture campaign was between 10% and 20%. 590 00:30:25.150 --> 00:30:28.059 to get them to go up your value ladder. Right now, 591 00:30:28.059 --> 00:30:30.519 4% of anybody out there who's in your world will 592 00:30:30.559 --> 00:30:33.480 buy your high ticket offer if you offer it to them. Now, 593 00:30:33.559 --> 00:30:36.519 it might take 2.5 offerings or events. 594 00:30:36.579 --> 00:30:37.920 That's also what the data says. 595 00:30:38.339 --> 00:30:41.279 But 4% in your audience right now will buy your 596 00:30:41.319 --> 00:30:44.039 high ticket offer if you make at least 2.5 offers 597 00:30:44.099 --> 00:30:45.420 to them, right? 598 00:30:46.000 --> 00:30:48.400 That's the facts. That's data. That is what is proven. 599 00:30:48.960 --> 00:30:53.380 So the normal value ladder ascension, which value ladder means 600 00:30:53.440 --> 00:30:56.140 a low ticket to a high ticket, Yeah, it's anywhere 601 00:30:56.160 --> 00:30:58.440 between 10 to 20 percent. So if someone comes into 602 00:30:58.480 --> 00:31:02.259 your world, they buy something for 97. The average escalation 603 00:31:02.299 --> 00:31:06.480 is between 10 to 20 percent with our system. Convert 604 00:31:06.519 --> 00:31:09.880 high ticket. We have gotten those numbers in the 80 605 00:31:09.880 --> 00:31:14.700 percentile of because it's a nurture campaign. We're nurturing them 606 00:31:14.859 --> 00:31:17.319 up the value ladder so they have success at one level. 607 00:31:17.779 --> 00:31:19.750 And then we say, well, hey, that was cool, wasn't it? 608 00:31:20.019 --> 00:31:21.599 We've got something new for you. Would you like to 609 00:31:21.640 --> 00:31:23.259 try that? You've had success here. Would you like to 610 00:31:23.299 --> 00:31:26.289 try that? And so we nurture them up with automation, 611 00:31:26.390 --> 00:31:29.730 AI and human closers, if you will. And now we're 612 00:31:29.990 --> 00:31:33.569 seeing that conversion rate in the 80 percentile. And it's 613 00:31:33.809 --> 00:31:35.569 just a magical world that we live in. We all 614 00:31:35.609 --> 00:31:39.089 know how powerful AI is. And it's like I hear 615 00:31:39.150 --> 00:31:41.170 people that are worried about it. Have you heard about this, Ken? 616 00:31:41.190 --> 00:31:43.140 People are worried that AI, I guess there's a movie 617 00:31:43.160 --> 00:31:45.779 called Terminator, but people are worried about AI. 618 00:31:45.960 --> 00:31:48.819 I live in faith. And look, even if Skynet. 619 00:31:48.380 --> 00:31:49.799 Happens and the whole world is going to end in 620 00:31:49.799 --> 00:31:51.900 12 years, let's at least have some fun for the 621 00:31:51.940 --> 00:31:52.900 next 12 years, shall we? 622 00:31:53.700 --> 00:31:57.119 I mean, for real, I hear this all the time. 623 00:31:57.180 --> 00:31:59.930 People freaking out about AI. I mean, I teach a 624 00:32:00.069 --> 00:32:03.430 lot of AI stuff and I think that, you know, 625

00:32:03.509 --> 00:32:07.670 people are, you know, Alex Hermosi did a video right 626 00:32:07.769 --> 00:32:11.609 after AI came out and said, if you're not using 627 00:32:11.670 --> 00:32:13.960 this in five years, you're going to be gone like 628 00:32:14.119 --> 00:32:17.819 as a business. So. You know, I use it every 629 00:32:17.880 --> 00:32:21.680 single day, many times a day. There's parts of this 630 00:32:21.759 --> 00:32:24.660 that we're doing right now that are being ran by 631 00:32:24.839 --> 00:32:30.480 AI in the background. So, you know, I think that, gosh, 632 00:32:30.519 --> 00:32:34.140 it's so important that people learn how to let go 633 00:32:34.180 --> 00:32:36.930 of the fear of it and learn how to embrace 634 00:32:37.029 --> 00:32:40.609 it and how to use it like for your benefit. 635 00:32:40.750 --> 00:32:41.650 And it's huge. 636 00:32:43.450 --> 00:32:43.609 Yeah. 637 00:32:43.890 --> 00:32:45.880 I mean, and that's what I was too. I, I'm 638 00:32:45.920 --> 00:32:49.279 an early adopter. I was actually in Joe Soto's mastermind 639 00:32:49.880 --> 00:32:54.359 the day that ChatGPT broke. It was over Christmas, maybe three. 640 00:32:54.200 --> 00:32:56.880 Years ago, two years ago. It was at the end 641 00:32:56.920 --> 00:33:01.400 of November, November 30th, I believe, in 2022. 642 00:33:01.380 --> 00:33:03.400 I want to say, right? 643 00:33:03.880 --> 00:33:05.960 Does that make sense? 22, 22. 644 00:33:05.960 --> 00:33:09.490 So that's when he did a mastermind around it. 645 00:33:09.960 --> 00:33:10.220 Yeah. 646 00:33:10.640 --> 00:33:13.750 My first understanding of ChatGPT. I knew what OpenAI was. 647 00:33:13.829 --> 00:33:17.339 I knew what Jasper was. But obviously, ChatGPT gave us 648 00:33:17.380 --> 00:33:20.059 the text box to talk to OpenAI. And he did 649 00:33:20.079 --> 00:33:23.839 a training on it, a course on it, in the mastermind. 650 00:33:24.079 --> 00:33:26.400 And that's when the world shifted forever for me. And 651 00:33:26.440 --> 00:33:28.220 I was just like, oh my gosh. 652 00:33:28.559 --> 00:33:29.299 Like, that was it. 653 00:33:30.259 --> 00:33:32.579 And so now I was able to take old school 654 00:33:32.779 --> 00:33:37.619 stuff I learned working with like, take new school automation, 655 00:33:38.079 --> 00:33:40.640 and then sprinkle in the newer school, which is the AI, 656 00:33:41.019 --> 00:33:42.059 as you know so well. 657 00:33:42.559 --> 00:33:46.960 And now it's just you Times 100. That's it. You 658 00:33:46.980 --> 00:33:47.299 know what I mean? 659 00:33:47.319 --> 00:33:49.880 We're talking about these Starlink chips or whatever Elon's going 660 00:33:49.900 --> 00:33:51.880 to put in our brains. It's like, I'm not down 661 00:33:51.900 --> 00:33:52.799 for the chips, that ain't me. 662 00:33:53.319 --> 00:33:55.700 But I am down for wearable AI. 663 00:33:56.079 --> 00:33:58.779 I am down for having someone who can do things 664 00:33:58.859 --> 00:34:02.789 for me quicker than me in my same thought process. 665 00:34:03.109 --> 00:34:06.190 And that's what I did for Eileen. And that's what 666 00:34:06.210 --> 00:34:09.610 I've done for so many others. And again, obviously, if 667 00:34:09.630 --> 00:34:11.250 you have a high ticket offer, we should talk. I've 668 00:34:11.289 --> 00:34:14.619 got a master class coming up. But the bigger principle is, 669 00:34:15.789 --> 00:34:18.010 If you think of the of the template that I 670 00:34:18.050 --> 00:34:23.000 just gave you, marketing the affluent dream and how can 671 00:34:23.039 --> 00:34:26.579 you apply what you're doing to serve them? What are 672 00:34:26.599 --> 00:34:28.320 the thoughts that are keeping them up at night? 673 00:34:28.679 --> 00:34:28.880 Right. 674 00:34:29.280 --> 00:34:33.510 And for it was how do I maximize this rocket 675 00:34:33.530 --> 00:34:35.610 ship that I'm on? How do I make sure that 676 00:34:35.630 --> 00:34:38.110 I'm serving my clients at the highest level? And that's 677 00:34:38.130 --> 00:34:40.130 where I came in. And so what is the thing 678 00:34:40.210 --> 00:34:46.269 that you can do? That serve these high-end entrepreneurs, top 5%, 679 00:34:46.269 --> 00:34:50.780 that will actually get their attention. And they will say, happily, 680 00:34:51.019 --> 00:34:56.239 give you a check for $ 25, 000, $ 50, 000, $ 100, 000. 681 00:34:54.840 --> 00:34:58.219 Whatever it is. Because, again, I'm also multiplying money for them. 682 00:34:58.239 --> 00:34:59.000 Right. 683 00:34:59.039 --> 00:35:02.179 And so these are kinds of thought processes. And I 684 00:35:02.219 --> 00:35:03.920 know we talked about something else that you really liked 685 00:35:04.000 --> 00:35:07.329 and I really liked. So Russell was in Mexico. He 686 00:35:07.369 --> 00:35:09.250 has it called a mastermind in paradise, right? And these 687 00:35:09.289 --> 00:35:11.170 are the kinds of people that we're talking about, right? 688 00:35:11.190 --> 00:35:12.730 Yeah. It took me a couple of years to get 689 00:35:12.750 --> 00:35:13.530 into Russell's world. 690 00:35:13.989 --> 00:35:17.159 And, and, uh, actually it only, it only took a $ 50, 000 691 00:35:17.059 --> 00:35:18.079 check for me to get into his world. 692 00:35:19.420 --> 00:35:23.000 Right. Relationship with Don green and make that happen. Right. 693 00:35:23.380 --> 00:35:23.900 On stage. 694 00:35:24.739 --> 00:35:28.090 He was talking mastermind of paradise in Mexico. He had 695 00:35:28.110 --> 00:35:31.190 about two or 300 people there. All of them had 696 00:35:31.230 --> 00:35:32.449 either paid 10,000, 50,000 or $ 250, 000 to be in the room. 697 00:35:32.469 --> 00:35:32.590 Yeah. 698 00:35:32.710 --> 00:35:39.130 And I look at offers and, as a way to 699 00:35:39.489 --> 00:35:42.369 run my business. I don't look at offers as a 700 00:35:42.429 --> 00:35:46.199 way to define success or failure. My job as an 701 00:35:46.239 --> 00:35:49.539

entrepreneur in this world is to continue to put offers out, 702 00:35:50.360 --> 00:35:52.940 to number one, serve the people that I can serve 703 00:35:52.960 --> 00:35:55.019 because the different offers are going to serve different people. 704 00:35:55.599 --> 00:35:57.800 But all I'm looking for is that one funnel. 705 00:36:00.869 --> 00:36:03.170 Real fast, I'm going to pop this up on screen 706 00:36:03.190 --> 00:36:06.099 so people can see it. You're doing a master class 707 00:36:06.139 --> 00:36:10.610 to teach all this and go way more in-depth, and 708 00:36:10.650 --> 00:36:16.269 it's highticketclass.com. I think anybody watching needs to go definitely. 709 00:36:16.550 --> 00:36:17.570 It's free, right? 710 00:36:17.650 --> 00:36:18.050 It's free? 711 00:36:18.070 --> 00:36:20.949 Yeah, it is totally free, and it won't be free 712 00:36:20.969 --> 00:36:22.750 for much longer because, again, I've got to follow what 713 00:36:22.769 --> 00:36:25.530 the masters do. And what the masters do, Myron and 714 00:36:25.630 --> 00:36:29.900 Eileen and Russell, is Myron has a funny way of 715 00:36:29.940 --> 00:36:33.929 calling free-full people. And so … I'm leaving it free 716 00:36:34.010 --> 00:36:35.889 for now just because I love you Ken and I 717 00:36:35.929 --> 00:36:38.260 want to serve everyone here. And some of you may 718 00:36:38.280 --> 00:36:41.219 have never heard of me before. Um, but eventually a 719 00:36:41.280 --> 00:36:43.539 hundred percent, it's going to be at least 97, if 720 00:36:43.579 --> 00:36:45.039 not for 97 with. 721 00:36:44.940 --> 00:36:47.639 A VIP, because here's the thing. It's no joke. 722 00:36:47.659 --> 00:36:51.050 Like these cliches are real people who pay attention, who pay, 723 00:36:51.130 --> 00:36:56.170 pay attention, right? People who pay a lot of attention, right? 724 00:36:56.429 --> 00:36:58.210 So for those of you that are out there frustrated 725 00:36:58.269 --> 00:37:01.030 with your bank balance that are frustrated that you're not 726 00:37:01.050 --> 00:37:03.630 getting traction in your business, quick and free stuff away 727 00:37:04.369 --> 00:37:07.650 and charge what you're worth and charge premium offer. I 728 00:37:07.670 --> 00:37:10.110 have a $ 250, 000 VIP day where we hang out on 729 00:37:10.130 --> 00:37:12.650 the yacht and we mastermind and we go deep on 730 00:37:12.690 --> 00:37:14.369 these principles to apply to their business. 731 00:37:15.030 --> 00:37:15.719 Do you have one? 732 00:37:15.989 --> 00:37:17.320 Go get one. If you don't have one, you know 733 00:37:17.380 --> 00:37:19.099 how hard it is to have a high ticket offer. 734 00:37:19.360 --> 00:37:21.119 You know how hard it is. It's as hard as 735 00:37:21.159 --> 00:37:21.840 just saying it. 736 00:37:22.539 --> 00:37:25.099 Yep. Golden has a million dollar offer. Russell has a 737 00:37:25.119 --> 00:37:27.280 million dollar offer. They have it. And guess what? 738 00:37:27.340 --> 00:37:30.900

When you, when you ask for 10,000 or $ 25, 000, That's 739 00:37:30.920 --> 00:37:34.690 what's called pre-framing pre-anchoring the price. It makes your price 740 00:37:35.309 --> 00:37:38.809 for 10,000 or 25,000 seeing that much less. Plus you're 741 00:37:38.829 --> 00:37:40.769 building in the authority of saying, wow, this guy's got 742 00:37:40.809 --> 00:37:44.150 a million dollar offer. So again, kinds of principles that 743 00:37:44.190 --> 00:37:46.030 I've spent hundreds of thousands of dollars of my. 744 00:37:45.969 --> 00:37:49.780 Own money in those rooms to learn people. 745 00:37:50.659 --> 00:37:52.559 And now I'm applying it to my life and I'm 746 00:37:52.599 --> 00:37:54.000 encouraging you to apply it to yours. 747 00:37:55.300 --> 00:37:59.389 Amen. By the way, um, I, failed to change the 748 00:37:59.429 --> 00:38:03.219 title of the live stream before we went live. So it, it, it, 749 00:38:03.409 --> 00:38:07.699 everybody thinks, um, sees the title of Jim path and 750 00:38:07.969 --> 00:38:12.380 I interviewed him yesterday, but that's okay because we're trending 751 00:38:12.500 --> 00:38:16.260 number one on X right now. We're number, the number 752 00:38:16.360 --> 00:38:20.579 one live stream in the trend. What we have, we 753 00:38:20.599 --> 00:38:25.320 have almost 1800 people watching live right now. So, You know, 754 00:38:25.460 --> 00:38:31.179 I think that it's, it's, it's incredibly important that, oh, 755 00:38:31.340 --> 00:38:34.619 I've been, you and I talked for well over an 756 00:38:34.659 --> 00:38:37.619 hour yesterday, just talking about a lot of things and, 757 00:38:38.099 --> 00:38:41.599 and the economy and everything that's going on. And, and 758 00:38:41.659 --> 00:38:44.590 I'm like, dude, what is happening? And you're like, dude, 759 00:38:45.030 --> 00:38:47.929 you got to go where the big fish are. You can't, 760 00:38:47.949 --> 00:38:53.090 you gotta, you gotta like, Go to the book you 761 00:38:53.110 --> 00:38:54.679 talked about by Dan Kennedy. 762 00:38:54.699 --> 00:38:55.739 Marketing to the Affluent. 763 00:38:56.139 --> 00:38:58.780 Yeah. And, you know, look, and for those of you 764 00:38:58.820 --> 00:39:02.480 that don't know who Dan Kennedy is, Dan Kennedy is 765 00:39:02.559 --> 00:39:05.880 a legend. I mean, he is literally a legend in 766 00:39:05.920 --> 00:39:11.889 the marketing world. And Russell Brunson is the founder or 767 00:39:11.989 --> 00:39:18.719 co-founder of ClickFunnels, which is a humongous company. And Russell 768 00:39:18.820 --> 00:39:20.780 has worked with, I don't know if he still does, 769 00:39:20.820 --> 00:39:23.210 but I know he has worked with Dan Kennedy. and 770 00:39:23.230 --> 00:39:24.969 he bought his quotes. 771 00:39:26.010 --> 00:39:29.340 Oh that's right magnetic marketing. 772 00:39:29.360 --> 00:39:32.599 That's right that's right i knew that yeah i mean 773 00:39:32.659 --> 00:39:36.400 so these are some some really really big names and 774 00:39:36.460 --> 00:39:40.690 people that justin is rubbing elbows with i i mean 775 00:39:40.710 --> 00:39:44.070 i you we put a live stream together on amazon 776 00:39:44.090 --> 00:39:47.889 because i i'm an amazon influencer and had you and 777 00:39:48.010 --> 00:39:52.210 russell brunson and and all the guys on there for 778 00:39:52.269 --> 00:39:56.159 this big book that you guys all did. And, you know, 779 00:39:56.239 --> 00:40:01.139 I think that when you can hang out with and 780 00:40:01.159 --> 00:40:04.320 be mentored by and be in the rooms with people 781 00:40:04.360 --> 00:40:07.219 who are, you know, have built a company, I don't 782 00:40:07.260 --> 00:40:11.489 know what the top three, $ 400 million a year company, 783 00:40:11.650 --> 00:40:15.010 I don't know what ClickFunnels hit, but there's plenty of 784 00:40:15.130 --> 00:40:18.090 other companies that you're doing business with and you've worked 785 00:40:18.150 --> 00:40:22.570 with that, have hit ginormous numbers. And I think that, 786 00:40:23.730 --> 00:40:24.250 what's that? 787 00:40:24.869 --> 00:40:28.210 Russell's hundreds of millions a year, but other, and that's 788 00:40:28.230 --> 00:40:31.739 what I challenge you to do is list of the 789 00:40:31.780 --> 00:40:36.519 people that are having tremendous success at people and companies 790 00:40:37.099 --> 00:40:40.039 and figure out how you can serve them and figure 791 00:40:40.079 --> 00:40:43.480 out how, what you can, and then serve them. Once 792 00:40:43.500 --> 00:40:46.219 you figure it out, then go do it. Like no 793 00:40:46.300 --> 00:40:48.829 one asked me, to go hop on planes and form 794 00:40:48.849 --> 00:40:52.710 relationships and give Russell his dream scenario, which was a 795 00:40:52.750 --> 00:40:55.530 partnership with the Napoleon Hill Foundation. I just figured out 796 00:40:55.570 --> 00:40:57.510 how I could solve his problem. One of the greatest 797 00:40:57.530 --> 00:41:00.429 things we can do in business is what's called anticipation. 798 00:41:01.610 --> 00:41:03.949 If you can anticipate, skate to where the puck is 799 00:41:04.030 --> 00:41:07.239 going to be, as Wayne Gretzky says. These cliches, I 800 00:41:07.280 --> 00:41:08.539 know you've heard them, but are you doing them? 801 00:41:08.559 --> 00:41:10.199 Because that's even worse. 802 00:41:10.260 --> 00:41:11.760 If you have access to the knowledge and you're not 803 00:41:11.880 --> 00:41:14.079 using them, like, come on, man. Make today the day 804 00:41:14.099 --> 00:41:15.960 where you actually skate to where the puck's going to be. 805 00:41:16.659 --> 00:41:19.000 anticipate and solve problems. Russell did the same thing for 806 00:41:19.039 --> 00:41:22.360 Tony Robbins. That's how they formed a partnership. And Tony 807 00:41:22.400 --> 00:41:26.320 ended up promoting expert secrets, Russell's second best seller. And, and, 808 00:41:26.500 --> 00:41:28.500 and that's how I got to meet

Russell was because 809 00:41:28.639 --> 00:41:32.539 I was in Tony's world. Russell, he served Tony for 810 00:41:32.539 --> 00:41:35.719 10 years, asked for nothing until he asked him to 811 00:41:35.739 --> 00:41:38.739 promote his book. And now that, because of that partnership, 812 00:41:38.760 --> 00:41:40.840 that serving, I got to meet Russell. 813 00:41:40.900 --> 00:41:41.980 I got to partner with Russell. 814 00:41:42.400 --> 00:41:44.380 And now I'm doing all these other cool things with 815 00:41:44.420 --> 00:41:45.739 all these other cool entrepreneurs. 816 00:41:46.139 --> 00:41:50.309 So this isn't like some theory. This ain't sitting in class. 817 00:41:50.750 --> 00:41:51.469 This works. 818 00:41:51.829 --> 00:41:54.130 And yes, it may take two years, but time's going 819 00:41:54.150 --> 00:41:56.170 to pass anyways. You might as well do the thing 820 00:41:56.210 --> 00:41:58.650 that you're called to do and be on the path 821 00:41:58.690 --> 00:41:59.769 that you're called to be on. 822 00:42:00.389 --> 00:42:00.969 Amen. 823 00:42:01.699 --> 00:42:04.199 One brick per day, as they say. Yep. 824 00:42:04.820 --> 00:42:07.320 Well, I definitely want to say thank you to everybody 825 00:42:07.360 --> 00:42:09.860 who shared this out. We now have fallen to number 826 00:42:09.920 --> 00:42:14.309 three behind the White House. is number one and Steve 827 00:42:14.349 --> 00:42:16.980 Bannon is number two. We're number three on X. 828 00:42:17.570 --> 00:42:19.030 Obviously probably happened today. 829 00:42:19.110 --> 00:42:26.610 So, yeah, but you know, Hey man, I, I, is 830 00:42:26.650 --> 00:42:29.769 there anything else that you really want people to understand 831 00:42:29.860 --> 00:42:33.179 about what, what we're, I mean, I'm going to, I'm registered. 832 00:42:33.199 --> 00:42:35.300 I'm going to be at your thing tomorrow, the high 833 00:42:35.340 --> 00:42:40.460 ticket class. I think anybody that anybody that has a 834 00:42:40.519 --> 00:42:43.360 business that wants to, make more money and make a 835 00:42:43.409 --> 00:42:45.019 bigger impact, you need to be there. 836 00:42:45.599 --> 00:42:46.099 Absolutely. 837 00:42:46.119 --> 00:42:48.739 I mean, if anything I said today resonated with you, 838 00:42:49.119 --> 00:42:51.639 hop on the masterclass. It's going to be short and sweet. 839 00:42:52.079 --> 00:42:54.260 You know, we've been on for 42 minutes. It may 840 00:42:54.320 --> 00:42:57.559 go this long. It may not go this long. You know, again, 841 00:42:57.579 --> 00:42:59.480 I want to thank you, Ken, for having me on. 842 00:42:59.500 --> 00:43:02.280 I want to thank you for your friendship and you 843 00:43:02.320 --> 00:43:04.840 have served me. So as always, if there's anything I 844 00:43:04.880 --> 00:43:07.780 can do to serve you, I always will. And that 845 00:43:07.900 --> 00:43:09.699 is what this is really all about. This is about 846 00:43:10.489 --> 00:43:14.269 connections and taking action. And you want to learn more 847 00:43:14.389 --> 00:43:18.570 about how can you, and at the end of the day, 848 00:43:18.869 --> 00:43:20.710 my offer is meant for people that already have high 849 00:43:20.730 --> 00:43:23.010 ticket offers, right? If you don't have a high ticket offer, 850 00:43:23.050 --> 00:43:25.510 I'm going to refer you to Eileen, right? You can 851 00:43:25.550 --> 00:43:27.550 also funnel hack me. You don't have to like, if 852 00:43:27.969 --> 00:43:29.210 you don't have a high ticket offer and you don't 853 00:43:29.250 --> 00:43:30.550 want a high ticket offer, that's fine. 854 00:43:30.949 --> 00:43:33.510 And I could offer really is anything over $ 10, 000. 855 00:43:32.909 --> 00:43:36.510 But what I would recommend you doing is funnel hacking 856 00:43:36.530 --> 00:43:40.699 what I'm doing. Funnel hack, so he went live with someone, 857 00:43:40.760 --> 00:43:44.519 with a big-time influencer like Ken, and who do I 858 00:43:44.559 --> 00:43:47.199 know that has a big audience? And he had a 859 00:43:47.239 --> 00:43:49.389 call to action to get them to sign up for 860 00:43:49.429 --> 00:43:51.550 a master class where I'm going to take it even 861 00:43:51.639 --> 00:43:55.510 more deep on these topics. And then here's the thing, obviously, 862 00:43:55.909 --> 00:43:57.170 at the end of the master class, I'm going to 863 00:43:57.210 --> 00:44:00.510 pitch you something, right? Because I've got to serve those 864 00:44:00.550 --> 00:44:04.130 that want to work closer and faster with me. So 865 00:44:04.250 --> 00:44:06.869 funnel hack what I do, funnel hack what Ken teaches 866 00:44:06.889 --> 00:44:10.340 you to do, And come back on Ken's show and 867 00:44:10.380 --> 00:44:10.739 tell us. 868 00:44:10.780 --> 00:44:11.199 What you did. 869 00:44:12.599 --> 00:44:18.329 Amen. Amen. Justin, thank you, dude. You're amazing. Your vision 870 00:44:18.409 --> 00:44:23.230 is incredible. Jill just said it. She said, Justin, Jill 871 00:44:23.250 --> 00:44:27.289 is my wife. Justin, your vision is amazing. Great stuff. 872 00:44:27.730 --> 00:44:31.539 And it is. You're incredible. You're incredible, dude. 873 00:44:31.619 --> 00:44:34.239 Thank you for your leadership, brother. You have done so 874 00:44:34.280 --> 00:44:36.909 much for me. And I can't wait to continue to 875 00:44:37.389 --> 00:44:39.170 help you and align with you. And I know we 876 00:44:39.190 --> 00:44:41.360 got some cool book stuff coming up. So be on 877 00:44:41.380 --> 00:44:43.159 the lookout. We're going to do something cool with Dan 878 00:44:43.199 --> 00:44:46.659 Kennedy and Ken real soon. He's got a new book, 879 00:44:46.780 --> 00:44:49.980 Marketing the Affluent, the next edition coming out in September. 880 00:44:50.019 --> 00:44:53.130 So stay tuned. And just always, thanks, Ken, for having me. 881 00:44:53.150 --> 00:44:53.989 Really appreciate it, brother. 882 00:44:54.190 --> 00:44:56.949 Dude, I appreciate you. Stay with me. Don't hang up. 883 00:44:57.050 --> 00:44:59.489 I'm going to end the live stream. Everybody that shared 884 00:44:59.550 --> 00:45:03.059 this out, thank you. haven't shared it out there is 885 00:45:03.159 --> 00:45:05.940 time to redeem yourself and go ahead and share it 886 00:45:06.079 --> 00:45:08.519 out I'm gonna go fix all the titles on all 887 00:45:08.559 --> 00:45:15.010 the platforms though because we can't have that but anyway 888 00:45:15.050 --> 00:45:18.190 Justin thank you brother I appreciate it and everybody have 889 00:45:18.230 --> 00:45:20.070 a great day we'll see y'all later