# William Poundstone

William Poundstone, author of Priceless: The Myth of Fair Value (and How to Take Advantage of It discussed psychologists’ current understanding of human decision making, and how marketers use that information to maximize the amount that consumers will pay for products. He explained how the psycholo…

William Poundstone, author of Priceless: The Myth of Fair Value (and How to Take Advantage of It discussed psychologists’ current understanding of human decision making, and how marketers use that information to maximize the amount that consumers will pay for products. He explained how the psycholo…

MichaelAaron and Richard revisit William Poundstone's Priceless to unpack why price feels relative, not absolute. They cover anchoring in courtroom and Williams-Sonoma pricing, why a $5 saving matters more on a $15 item than a $125 one, and how visible costs and higher prices signal quality and fai…

What I learned from reading Fortune's Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street by William Poundstone. ---- Claude Shannon was as close to a sure thing as existed [2:53] The beginning of information theory [7:11] Project X [9:09] introduction t…