# Sue Barsamian

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083 A Legendary Executive, Sue Barsamian

Today, we hang out with an amazing and effective executive, Sue Barsamian. Sue recounts the early beginnings of her career, her challenging job at Mercury Interactive with Christopher and her not-really-a-retirement retirement. In this episode, find out why people dream about having her career. Cha…

083 A Legendary Executive: Sue Barsamian

Today, we hang out with an amazing and effective executive, Sue Barsamian. Sue recounts the early beginnings of her career, her challenging job at Mercury Interactive with Christopher and her not-really-a-retirement retirement. In this episode, find out why people dream about having her career. …

E44 - Lessons Learned As A Board Member with Sue Barsamian, Five9

Join Randy and Nour as they welcome on Sue Barsamian as this weeks featured guest on Tech Sales Insights LIVE. Sue currently sits on the board of a number of companies including Five9, Box, NortonLifeLock, Gainsight, and Xactly Corp. Send in a voice message: https://anchor.fm/salescommunity/messa…

018 Personal Branding is Bullshit

In this episode, Christopher Lochhead talks about a giant topic in business today, personal branding. He further shares the difference between a brand and a person. Moreover, he discusses why legendary executives and marketers don't give weigh to personal branding much. Personal Beef with Personal …

Sue Bostrom & Sue Barsamian: Self-Made Tech Mavens

Join us in the BreakLine Arena for an authentic conversation with Sue Bostrom and Sue Barsamian. Sue Bostrom is the former EVP and CMO at Cisco Systems. She also serves on the board of directors at ServiceNow, Nutanix, and Anaplan, Druva, GitLab, Outreach, and Samsara. Sue Barsamian served as Chie…

156 How to Drive B2B Revenue Now with White Space Marketing

On this episode of Lochhead on Marketing, let’s talk about how marketing can drive revenue with White Space Analysis. We talked about how to drive short-term revenue via category design a few episodes ago (LOM 151). Today, we provide you with more options to make that cash register sing as soon as…

The AI Governance Gap: Why Category Kings Will Use Technology, Trust & Judgment To Win The Future With Sue Barsamian

Walk into any boardroom today, and you’ll feel the quiet unease of leaders trying to make sense of artificial intelligence. Most companies are racing to adopt AI. But few are asking an important question: Who’s governing it? If CEOs will soon manage more AI agents than employees, governance becom…

Building a Movement Instead of Chasing Demand with Katrina Wong, CMO at New Relic

Katrina Wong is the Chief Marketing Officer of New Relic, the intelligent observability platform, where she has led brand, demand, and communications. Before taking on the CMO role, she started her career as a consultant at PwC. She later on became Divisional CMO and VP of Marketing at Twilio Segme…