# Pernod Ricard
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pernod ricard (French pronunciation: [pɛʁno ʁikaʁ]) is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as Pernod or Ricard). The world’s second-largest wine and spirits seller, it also produces several other types of pastis.
After the banning of absinthe, pernod ricard was created from the Pernod Fils company, which had produced absinthe.
Bacardi vs Pernod Ricard | The Liquor Lobby | 4
Bacardi has one-upped Pernod Ricard by deploying a U.S. trade embargo to block imports of Pernod Ricard and Cuba’s rum. So Castro announces that Cuba will make copycat products of American companies, ignoring their U.S. trademarks.Listen to new episodes 1 week early and to all episodes ad free with…
Bacardi vs Pernod Ricard | The Bat Out of Hell | 3
Bacardi is now America’s favorite rum, but two former French spirits rivals -- Ricard and Pernod -- have joined forces to challenge Bacardi. And to gain the upper hand in security rights to Havana Club, the French company turns to Bacardi’s arch enemy for help: Fidel Castro.Listen to new episodes 1…
Bacardi vs Pernod Ricard | Hunter or Prey | 2
Before they were billion-dollar behemoths owning many of today’s biggest booze brands, Bacardi and Pernod Ricard were three tiny, family-run companies. Pernod makes absinthe so well it became synonymous with the substance that causes a frenzy in Europe before being banned. Ricard steps in with an a…
Bacardi vs Pernod Ricard | Rum and Revolution | 1
When family-run rum maker Bacardi was kicked out of Cuba in 1960, it vowed to go to extremes to get revenge on Fidel Castro. So when French spirits conglomerate Pernod Ricard cuts a deal with Castro’s government to share in the fortunes of Cuban-made Havana Club rum, Bacardi declares war on Pernod …
Leading Legendary Brands
After work with...Tad Greenough, Chief Creative Officer @ Pernod Ricard.
Tad Greenough is the Chief Creative Office at Pernod Ricard, running a portfolio of over 120 brands.
He also has the CV of dreams. He has helped to creatively build some of the most iconic brands - the whole Pernod Ricard por…
Ep. 8 - Unfiltered: What Gen Z Wants from Brands
What does Gen Z really want from brands? Jenny is joined by Emily Brook of Nestlé and Alexia Lebon of Pernod Ricard to explore the tensions shaping their generation, from anxiety and resilience to moderation and enjoyment, familiarity and experimentation. They discuss why authenticity, value, and e…
What the Latest AI Trends Reveal About the Future of Advertising | UNCAGED With Tyra Jones-Hurst
TYRA JONES-HURST serves as Managing Partner and ELT member at OLIVER North America (The Brandtech Group), reporting into regional leadership and stewarding multimillion-dollar portfolios within $80B+ revenue organizations across luxury, beauty, and consumer brands including Unilever, L’Oréal & Pern…
Part 1: Australian Wines from a French Perspective with Julien Marteau, General Manager of Luxury Wine Brands at Brown Family Wine Group
In this episode of Skale Up, hosts Julie Kim and Sophie Seymaux sit down with Julien Marteau, General Manager of Brown Family Wine Group and a wine marketing and sales leader with more than 20 years of experience across Europe, Asia and Oceania, to explore what it takes to build a luxury wine brand…
The Questions That Change Everything
About Maria Vorovich
Maria Vorovich is the co-founder and Chief Strategy Officer of GoodQues, the “anti-research” research company she launched in 2019 to rid market research of its biggest blind spot: a lack of creativity. Under her leadership, GoodQues has doubled revenue year over year for three…
32: When Every Product has a Digital Identity with Camilla Young
Episode 32: Camilla YoungWhen Every Product has a Digital Identity
October 2026 | 32 minute listen
Camilla Young leads the UK transition to the next generation of barcodes at GS1 UK, bringing retailers, brands and technology providers together for one of the biggest changes to retail infrastructure…
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