# Mark Stiving

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The $80M Dealer Reveals the Pricing Tricks First-Time Car Buyers Miss with Dominic Genova

Dominic Genova spent 17 years on the factory side at Chrysler and 27 years owning car dealerships. He grew one dealership from a building with no power or water and no sales into a business with 87 employees and $80 million in annual sales of cars, trucks, and service. He rejected the traditional d…

Buyer Insight: The Value Was Always There

This is an Impact Pricing Blog published on June 29, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-value-was-always-there/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, …

Why Technically Correct Pricing Recommendation Can be Strategically Wrong with Sandeep Mathew

Sandeep Mathew is a sales and marketing leader with 19 years of global CPG experience, including extensive work at Unilever building and deploying revenue growth management (RGM) capabilities. He eventually managed RGM as a global capability across markets and channels. In this episode, Sandeep ex…

Buyer Insight: Product Myopia: The Disease You Don't Know You Have

This is an Impact Pricing Blog published on July 6, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/product-myopia-the-disease-you-dont-know-you-have/ If you have any feedback, definitely send it. You can reach us at mark@imp…

No Nonsense Roundtable 9-19-26

We have a special combination show this week. I was able to be interviewed by Mark Stiving, from the Impact Pricing podcast, and where we discuss the actual way to do pricing.  Then I'm joined by the lovely fellows from our new presenting sponsor, Metro Mattress! It's another edition of the No-Nons…

Why AI Gets Pricing Wrong and How to Train It to Get Pricing Right with Roberto Rivera

Roberto Rivera is the founder of Pricing Nerd, where he builds AI-powered pricing workflows for B2B companies. With more than 25 years in pricing and experience working alongside some of the field's early pioneers, Roberto has focused on turning pricing expertise into scalable AI-powered workflows.…

Buyer Insight: Product Myopia: Where It Hides in Your Company

This is an Impact Pricing Blog published on July 13, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/product-myopia-where-it-hides-in-your-company/ If you have any feedback, definitely send it. You can reach us at mark@impact…

How to Raise Prices When Everything Is Getting More Expensive with Jacob Moller Korsgaard

What happens when your costs keep rising, your contracts lock you in, and your customers still expect stability? Jacob Moller Korsgaard, Director of Pricing at Danfoss, has spent 15+ years in B2B pricing and leads global pricing for Danfoss Climate Solutions. In this episode, he explains why raisi…

Buyer Insight: Product Myopia: The Symptoms You've Been Misdiagnosing

This is an Impact Pricing Blog published on July 20, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/product-myopia-the-symptoms-youve-been-misdiagnosing/ If you have any feedback, definitely send it. You can reach us at mark…

Is Your Business Healthy? Your Pricing May Have the Answer with John Gilbo

What if your pricing has been quietly leaking margin—and you simply haven't looked closely enough to find it? John Gilbo is Sales Director for North America, Australia, and New Zealand at QuickLizard, with pricing leadership experience at Kirkland's, Academy Sports + Outdoors, and Safeway. He has …