# Kathryn Frankson

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How to differentiate your event in a sea of sameness

In this episode, we chat with Kathryn Frankson (Global Director of Marketing @ Money20/20) and Martin Smith (DJ Graffiti @ DJ Graffiti). In the conversation, we discuss how to create standout event campaigns, stay on top of your game as an event marketer, and the current trends you need to know abo…

Kathryn Frankson BACKstage #DESIGNtoCHANGE with Ruud Janssen

Kathryn Frankson - Global Director of Marketing - Money20/20 speaks with Ruud Janssen on this episode of the #DESIGNtoCHANGE PODcast. https://www.linkedin.com/in/kathrynfrankson/ Kathryn leads marketing for Money 20/20, the global fintech event leader. With events trading in Europe (Amsterdam,…

How Do Traditional Events Fit into a Marketing Strategy? | With Kathryn Frankson

Do traditional events still have a part to play in a modern enterprise marketing strategy? And if so, how can you actually integrate them successfully? That's what we're going to be discussing today with a lady who focuses on the product, experience, content and community of putting together the m…

Kathryn Frankson ONstage #DESIGNtoCHANGE with Ruud Janssen #DESIGNtoCHANGE

Kathryn Frankson - Global Director of Marketing - Money20/20 speaks with Ruud Janssen on this episode of the #DESIGNtoCHANGE PODcast. https://www.linkedin.com/in/kathrynfrankson/ Kathryn leads marketing for Money20/20, the global fintech event leader. With events trading in Europe (Amsterdam, …

What's changed (and what hasn't) about in-person gatherings

Join us for a dynamic episode about the state of in-person events today — based on responses from more than 4,000 organizers and attendees who participated in Bizzabo's in-person B2B conference survey from June 2023. In this podcast episode, you'll hear from Kathryn Frankson, the Global Director …

#81: Integrating Motherhood and Career as an Event Marketer with Kathryn Frankson

Balancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and clients' events, stay late for after-event drinks, be responsive at the drop of a hat to client demands and needs... In this episode, we are talkin…

#85: What was your top learning from 2023 and how it will impact your events in 2024

The last episode of 2023 is a special one. For this final episode, I reached out to my event prof community and asked them what their top learning was in 2023 and how it would impact their events in 2024 and this episode is the result! Joined by some fantastic event professionals including, Kat…

Kathryn Frankson #DESIGNtoCHANGE Year + 1 Podcast with Ruud Janssen

Kathryn Frankson - Global Director of Marketing - Money20/20 speaks with Ruud Janssen on this Year +1 episode of the #DESIGNtoCHANGE PODcast. www.linkedin.com/in/kathrynfrankson/ Kathryn leads marketing for Money 20/20, the global fintech event leader. With events trading in Europe (Amsterdam), U…

Gutsy and Groundbreaking by Design (ft. Kathryn Frankson | Global Director of Marketing | Money20/20)

Title: Gutsy and Groundbreaking by Design (ft. Kathryn Frankson | Global Director of Marketing | Money20/20) Bio: Kathryn Frankson is the Global Director of Marketing at Money20/20, the disruptive leader in fintech events. After many years of selling exhibition space and sponsorships, Kathryn held …

Special Guest!! Unboring Everything! Money20/20's VP Marketing Kathryn Frankson | Ep. 459

Think your B2B world is doomed to be dry and boring? Kathryn Frankson sits down with Jay Schwedelson to prove the opposite, pulling stories from massive fintech stages, tiny city libraries, and even her own tea obsession to show how human your marketing could be. From last touch attribution myths t…