# Heidi Jannenga

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Authentic Marketing Made Simple: How PT Clinics Can Build Trust, Local Visibility, and a Manageable Marketing Mix

In this episode, host Dr. Heidi Jannenga sits down with Steph Port for an engaging conversation on what authentic marketing really looks like for healthcare practices today. They break down the essentials of SEO, why your website is the foundation of online visibility, and how Google Business Profi…

How PTs Can Thrive with Nontraditional Payment Models

Tune in for an insightful conversation between host Dr. Heidi Jannenga and Dr. Keaton Ray, PT, DPT, OCS, co-founder and COO of MovementX, for an inspiring look at how physical therapists can thrive outside traditional insurance contracts. Keaton shares MovementX's evolution from cash pay to a diver…

WebPT Founder on Trends Shaping Outpatient Care (#482)

Dr. Heidi Jannenga, co-founder and chief clinical officer at WebPT, shares lessons and trends from the forefront of outpatient rehab therapy, including the latest AI-based clinical decision support tools, successes from digitizing home exercise programs, and the shift back to clinician-centered mod…

WebPT Founder on Trends Shaping Outpatient Care (#482)

Dr. Heidi Jannenga, co-founder and chief clinical officer at WebPT, shares lessons and trends from the forefront of outpatient rehab therapy, including the latest AI-based clinical decision support tools, successes from digitizing home exercise programs, and the shift back to clinician-centered mod…

2025 State of Rehab w/ Heidi Jannenga, WebPT

What was the BIGGEST problem facing rehab therapists in 2025? In this podcast, you'll find out.  Neil talks to Heidi Jannenga, Founder and Chief Clinical Officer of WebPT about WebPT’s 2025 State of Rehab Therapy report. This report surveys thousands of rehab therapists and practice owners about th…

Healthcare Rap: WebPT Founder on Trends Shaping Outpatient Care

WebPT Founder on Trends Shaping Outpatient Care Dr. Heidi Jannenga, co-founder and chief clinical officer at WebPT, shares lessons and trends from the forefront of outpatient rehab therapy, including the latest AI-based clinical decision support tools, successes from digitizing home exercise progr…

What the 2025 State of Rehab Therapy Report Reveals

Heidi Jannenga has been part of this show since the early days — and she returns with data every clinic owner and staff PT needs to see. The 2025 State of Rehab Therapy Report reveals a widening gap between clinicians and leadership. While leaders assume pay is the biggest issue, clinicians say th…

Ep.407: Margin Pressure, Burnout, and AI: A Deep Dive into WebPT's 2025 State of Rehab Report

In this episode of Physical Therapy Private Practice Secrets of the Top 10%, Brian Gallagher sits down with Dr. Heidi Jannenga, co-founder of WebPT, to unpack the key insights from the 2025 State of Rehab Therapy Report. Together they explore the biggest forces shaping private practice today—margin…

How Rizing Tide Helps PTs Recruit the Next Generation

In this episode of the Grow Your Practice Podcast, Chad Madden talks with Heidi Jannenga and Shelley Menk about Rizing Tide, a nonprofit scholarship and mentorship initiative supporting underrepresented physical therapy students and residents. They discuss the PT staffing shortage, the importance o…

Called to Care Spotlight: What If Caring More Prevents Burnout?

What if one of healthcare’s most accepted ideas about burnout is backwards? Clinicians are often taught, formally or informally, that caring too deeply creates vulnerability. Keep some distance. Don't get too attached. Protect yourself. In this episode, Heidi Jannenga joins Larry Benz for a much …