# Corwin Hiebert
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Top podcast episodes featuring corwin hiebert.
Joe Lyons-Rising / Data Gives Back
In this episode of SHELFSPACE, host Corwin Hiebert sits down with collaborator and friend Joe Lyons-Rising to explore the intersection of data, technology, and human behaviour in the grocery industry. With over two decades of experience in market research, category management, and shopper insights,…
Gordon Groundwater / British Canadian Importers
In this conversation, Corwin Hiebert, Gordon Groundwater, and Chris Funk discuss innovations in grocery shopping, the importance of sourcing in the food supply chain, and the challenges faced in food logistics.
They emphasize the significance of building trust in business relationships, effective…
Sonia Strobel / Skipper Otto
In this important interview, Sonia Strobel from Skipper Otto shares with Corwin Hiebert her innovative work in the Canadian seafood industry, advocating for local ownership, transparency, and sustainable practices. Discover how her community-supported fishery model is transforming seafood supply ch…
Rachel Mansfield / cadootz! & More, Please! Cookbook
In this episode, Corwin Hiebert (host) chats with Rachel Mansfield — a content creator with 1.5M followers, CPG investor, and now founder of cadootz!, the clean-label, protein-packed snack brand redefining what kids actually crave. They dig into her D2C launch, her exclusive nationwide deal with Ta…
Alain Ménard / Green Beaver
In this episode Corwin chats with Alain Ménard—co-founder of Green Beaver, a successful natural personal care brand. Alain opens up about the strategies that set Green Beaver apart, the real challenges of growing in a competitive market, and what's next as they set their sights on international exp…
Chris Hobson / Hobbs Pickles
In this episode, Chris Hobson shares with Corwin Hiebert his journey from a passion for perfect pickles to building a nationally recognized brand. We explore the art of product innovation, the power of a cult-classic, nostalgic branding, and scaling a craft food business while maintaining authentic…
Spencer Watts / Aisle Moonwalk
This is a live, on location recording in a local grocery store with a chef who is also a CPG co-founder. It's the second installment of The Aisle Moonwalk.
This time it's Spencer Watts of Chef's Day Off — a new line of flavour-packed dressings and sauces rooted in kitchen culture. Spencer chats t…
Mitch Oberfield / naturSource
46 years, one family, and a whole lot of tasty almonds. Mitch Oberfield joins Corwin Hiebert to talk about NatureSource's small-batch premium nut mixes, roasted snacks and Salad Toppers, AND what it takes to run a food manufacturing business across international markets.
The conversation gets int…
Matthew Kubick / Local Demo Service
This is about as blind-date-ish as one can get in CPG, a quick LinkedIn chat turned into a podcast episode in a matter of 48 hours. Matthew Kubick from Local Demo Service (a national sampling and roadshow vendor in the US) shares his insights on how product sampling drives impact for better-for-you…
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