# Caroline Lamb

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115: How to Sell Smarter in a Tough Drinks Market With Ryan Looper

In this week’s episode, we’re joined by Ryan Looper, Chief Growth Officer at De Maison Selections, for a tactical conversation about how to sell better in today’s drinks market. Ryan has seen the business from multiple angles: restaurant service, top-performing New York sales rep, distributor leade…

116: How Chinola Built a 55K-Case Liqueur Brand With CEO Andrew Merinoff

Chinola Fresh Fruit Liqueurs has grown by doing something that sounds simple, but is much harder to execute: Building a brand around one very specific trade problem, then proving that solution account by account.  The brand has racked up double-digit growth every year since its founding, ending 202…

117: The Control State Playbook For Bev-Alc Brands With Ashley Glickman

Control states can feel like one of the most confusing parts of the drinks business — even for experienced operators. They represent 17 states and roughly a quarter of U.S. spirits sales, but they don’t all work the same way. Some states own the retail stores. Some operate through agency stores. So…

118: The U.S. Import Playbook for Drinks Brands With Chelsea Andreozzi

The first mistake many drinks brands make when entering the U.S. market? Thinking that distributor procurement is the first big step. In reality, the importer layer is more significant than many realize. It’s where compliance, taxes, customs, cash flow, and route-to-market decisions collide, and wh…

119: Mid-Year M&A Update: The Deals Reshaping Drinks with Matt Rice

The beverage alcohol business is in a curve. That’s the phrase Matt Rice, founder and principal of Thirsty Insights, uses to describe the first half of 2026: a volatile, high-stakes moment where consolidation, consumer shifts, distributor disruption, and M&A are changing the race order in real time…

122: Selling Smarter in a Tough Drinks Market With Ben Salisbury + BCB Recap

In this episode, we talk with Ben Salisbury, Founder and President of Salisbury Creative Group, about why beverage sales needs a reset. Ben has been selling wine and spirits since 1984, with leadership roles at Fetzer, Ste. Michelle Wine Estates, Constellation Brands, and Glazer’s. Today, he advise…

How SpeedKeg Turns a Draft Line Into a High-Volume Cocktail Placement With Chase Brooks

Cocktails are one of the biggest opportunities in the on-premise — but also one of the hardest drinks to scale. In this sponsored episode of Business of Drinks, we talk with Chase Brooks, founder of SpeedKeg, a draft cocktail system built to help high-volume bars, restaurants, venues, clubs and sta…

123: Inside Southern Glazer’s: How Distribution Really Works With Mark Chaplin

For many drinks brands, distribution can feel like the big unlock. Get the right distributor. Win the right placements. Add more doors. But inside the distributor tier, the math is more complicated. In this episode of Business of Drinks, Mark Chaplin, President, Commercial Sales at Southern Glazer’…

'Undeniable Proof' - An Audio Drama By Caroline Lamb: Write On! Audio Weekly

Thank you for listening to Write On! Audio, the podcast for writers everywhere brought to you by Pen to Print.   Our listener contribution for July is 'Undeniable Proof', an audio drama written and directed by Caroline Lamb and produced by Dangerous to Know.   There are full acting and production …

126: How Drinks Brands Can Survive the Structural Reset With Jon and Matt Moramarco

Beverage alcohol is not simply in a downturn. It is undergoing a structural reset, according to Jon and Matt Moramarco of bw166. In this episode of Business of Drinks, we talk with Jon, Managing Partner of bw166, and Matt, Chief Data Scientist, about what the total market data says is really happen…