WN04: Peter Koelman aka Brandsmith

In this episode, Peter from Brandsmith™ takes us on a whirlwind tour of how he turned his versatile skills into a thriving freelance empire, all while making everything look effortless—even if he’s toyed with metal band logos and 3D models. You'll discover how to leverage your full spectrum of skills, from slick websites to motion graphics, without sacrificing your sanity—or your soul. We break down the genius behind his membership scheme that ensures steady cash flow and unlimited revisions, plus how to sell your services by speaking directly to what clients really want: results, ROI, and trust.

Peter shares his journey from rebellious rock band logos to cutting-edge web design with Framer and Spline, plus the behind-the-scenes magic that makes his website stand out in a crowded digital world. Spoiler alert: it’s not just about pretty images—it's about purpose, personality, and inoculating your business against seasonal crushes. With insights on niching vs. generalism, building authentic personal brands, and how to handle creative blocks, this episode is your blueprint for laughing in the face of client chaos.If you’re tired of the ‘kill your soul for a paycheck’ grind and ready to craft a design career that feels true to you, you’ll want to listen. Perfect for freelancers, design students, or anyone who wants to ditch the cookie-cutter and start making meaningful, profitable work today.

Check Peter's BRANDSMITH site.
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Podcast brought to you by WiseLove Studio.