TUNGKOL SA EPISODE NA ITO
Business development in law is changing fast, and this episode is a practical look at what that means for partners, BD teams, and anyone responsible for growth in a law firm. I’m joined by Kim Wiegand and Charles Handley for a wide-ranging conversation on the future of legal business development, legal marketing and the skills firms will need to stay competitive as client expectations shift.
We talk about the real role of AI in law firms and why adoption in marketing and BD is still slower than the hype suggests, even though the pressure for efficiency is rising. Kim shares what she is seeing on the ground, including where technology can genuinely support strategy, and where firms risk missing the point by treating AI as a quick fix rather than a capability to build.
Charles brings the recruitment lens, including how BD roles in big law are moving from execution to strategic advisory, and why commercial acumen and coaching ability are now non-negotiable. We also explore the human side of growth, influencing partners, breaking down silos, and building client relationships that last, plus what both guests would tell their younger selves about careers in legal BD and leadership.
CHAPTER MARKERS00:00 Introduction
02:05 BD Landscape Shifts
03:12 AI Reality Check
05:53 New BD Roles Emerging
08:11 From Execution to Advisor
12:19 Coaching Partners Mindset
15:43 Learning Beyond Law Firms
18:03 Investment Gaps and Catalysts
18:50 Partnership Model Pressure
21:18 Private Equity and Spinouts
23:01 Private Equity Readiness
24:38 BD as Capital Advisor
26:24 Macro Trends and Supply Chains
28:53 From Reactive to Predictive BD
31:06 Client Relationships and Defence
35:34 Upskilling for AI-First Teams
38:58 Career Advice and Closing
More From Damien:
WORK WITH ME:
Book a Mediation or a 15-minute Discovery call with Damien: https://www.evolveresolve.com/booking
Website: https://www.evolveresolve.com/
LinkedIn: linkedin.com/in/damien-van-brunschot
YouTube: @evolveresolve
Email: damien@evolveresolve.com
