The Difference Engine | B2B Category Design | Private Equity | Venture Capital
The Difference Engine | B2B Category Design | Private Equity | Venture Capital
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63. What does the MIT report actually tell us about the AI industry?

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MIT’s State of AI in Business 2025 report found that 95% of generative AI pilot projects fail to deliver a measurable return on investment. When findings like this drop, they spread fast - sparking debate, reshaping narratives, and influencing how companies, investors, and even public policymakers think about AI’s real-world impact.

So what does MIT’s and other recent reports actually tell us about the position of the AI industry and tech sovereignty? Is it a sobering reality check, meaningless noise, or something else entirely?

Also on today’s episode: We’ll be backing our brothers and sisters in Europe, asking if ChatGPT has reached its category peak and talking about a man of many tech and finance moments, Hermann Hauser

What to look forward to:

00:33 Reviewing recent AI reports

11:22 Taylor Swift nah, meet fast Hermann

19:16 ShatGPT? Let’s talk crap…  

32:29 Enough of the EU bashing

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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