The Content Cocktail Hour
The Content Cocktail Hour
✓

Cross-functional collaboration, journey mapping, and building brand identity with Lauren Decker

00:40:06
Podcasts
RSS
Link

TUNGKOL SA EPISODE NA ITO

Cross-functional collaboration, journey mapping, and building brand identity with Lauren Decker

Lauren Decker recently moved back to Indianapolis as a Consultant for B2B SaaS companies with Carema Consulting. Lauren is an expert in product marketing from her years working at ExactTarget with Brett and then moving up the ranks at G2. They discuss cross-functional collaboration, customer journey mapping, and how to build a consistent brand identity.

0:00 Intro
1:15 Conversation with Lauren
3:30 ExactTarget and Salesforce
9:00 Product marketing at G2
13:00 Customer marketing
18:30 Building brand teams
20:30 Content is top of funnel
26:44 Hiring creatives to help with visual identity
28:51 Advice for consistent brand messaging
33:18 Old vs New B2B Marketing
38:09 New career in consulting
39:30 Outro

Get our newsletter and sign up to be on our waitlist!

Follow Lauren: | LinkedIn
Follow The Juice:| Website | Blog | Twitter | LinkedIn

Negosyo
Pagiging Negosyante
Marketing
Ingles
Estados Unidos
Gamitin angAPIpara kunin ang episode na ito saJSON

SA EPISODE NA ITO

I-edit ang mga tag na ito

KOPYA NG SALIN 🔗

Are you the producer of this podcast? Add a podcast transcript
Need Audio-to-Text? Transcribe with Listen411 in Just 60 Seconds

I-SEARCH ANG MGA NAKARAANG EPISODE

I-search ang mga nakaraang episode ng The Content Cocktail Hour.
I-embed ang search bar na ito sa iyong website

IBA PANG MGA EPISOD SA PODCAST NA ITO

Why Out-of-Home Ads Still Pack a Punch in a Digital World with Charlie Riley, OneScreen.ai

Why Out-of-Home Ads Still Pack a Punch in a Digital World with Charlie Riley, OneScreen.ai

“Out-of-home marketing might be the most underrated B2B channel right now,” says Charlie Riley, Head of Marketing at OneScreen.ai In this episode of The Content Cocktail Hour, host Jonathan Gandolf sits down with Charlie Riley to explore the creative resurgence of out-of-home (OOH) advertising—an…
00:26:09
I-SHARE
IDAGDAG
Why MarketingOps Is More Than Marketing with Mike Rizzo, Community-led Founder & CEO at MarketingOps.com

Why MarketingOps Is More Than Marketing with Mike Rizzo, Community-led Founder & CEO at MarketingOps.com

"MarketingOps isn't just marketing—it's a product function," says Mike Rizzo, Community-led Founder & CEO at MarketingOps.com In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Mike Rizzo for a deep dive into the rising influence—and expanding responsibilities—of …
00:29:21
I-SHARE
IDAGDAG
Why Fit Matters More Than Fame In Influencer Marketing with Vivien Garnès, Upfluence

Why Fit Matters More Than Fame In Influencer Marketing with Vivien Garnès, Upfluence

“Favor fit over fame for influencer marketing success,” says Vivien Garnès, co-CEO at Upfluence In this episode of The Content Cocktail Hour, Vivien Garnès, co-founder and co-CEO of Upfluence, joins Jonathan Gandolf to unpack influencer marketing in the B2B and B2B2C space. Vivien shares why align…
00:23:06
I-SHARE
IDAGDAG
Why Focus Is the Real Growth Hack with Jason Hubbard, DemandMagic

Why Focus Is the Real Growth Hack with Jason Hubbard, DemandMagic

“Focus beats frenzy every time,” says Jason Hubbard, founder & CEO of DemandMagic In this episode of The Content Cocktail Hour, Jason Hubbard, founder & CEO of DemandMagic, joins Jonathan Gandolf to explore the evolving world of growth marketing for B2B SaaS companies. Jason shares why nar…
00:22:41
I-SHARE
IDAGDAG
Why Content Is a Revenue Engine (Not Just a Marketing One) with Selma Chauvin, CRO of Agorapulse

Why Content Is a Revenue Engine (Not Just a Marketing One) with Selma Chauvin, CRO of Agorapulse

“If you think content is a marketing thing, you're already doing it wrong,” says Selma Chauvin, Chief Revenue Officer at Agorapulse In this episode of The Content Cocktail Hour, host Jonathan Gandolf welcomes Selma Chauvin to discuss how content must evolve from random acts of marketing into a cri…
00:24:42
I-SHARE
IDAGDAG
Paunawa: Ang podcast at artwork na naka-embed sa page na ito ay mula sa Jonathan Gandolf, na pag-aari ng may-ari nito at hindi kaakibat o ineendorso ng Listen Notes, Inc.
PROMOTED
We’re selling some of our podcast-related domain names, including breaker.fm, Podcast.mov, and Listen.Host. Place your bid on eBay.
We’re selling some of our podcast-related domain names, including breaker.fm, Podcast.mov, and Listen.Host. Place your bid on eBay.
Bid on eBay

MGA REKOMENDASYON
Gamitin ang API para makuha ang episode na ito