TUNGKOL SA EPISODE NA ITO
What does it mean to be optimized for AI? How will your website fare in the great shift to AEO and GEO, compared to the old SEO? On this episode of The Briefcase, Elizabeth Sutherland of Sutherland Weston Marketing Communications looks to the future of marketing and teaches us how fruitful it can be to optimize... for the wrong reader. What You'll Learn
- How people search and how AIs search are two quite different functions. People look for impressions, while programs look for information.
- How to change your website's language to optimize for AI overviews.
- How one small edit can transform a page from zero to hero in AEO and GEO optimization.
Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/
Ingles
Estados Unidos
KOPYA NG SALIN 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
I-SEARCH ANG MGA NAKARAANG EPISODE
I-search ang mga nakaraang episode ng The Briefcase | Sutherland Weston.
IBA PANG MGA EPISOD SA PODCAST NA ITO
During a shopping trip, Ric Tyler and his son saw an interesting display in a supermarket. And even two weeks later, they still have it in their minds. But they didn't want the product, and they didn't buy a thing... so how did the installation work its magic on them? On this episode of The Briefca…
Business, too, follows the rule of threes. And so should you! On this episode of The Briefcase, Ric Tyler brings you in on a marketing tip that's right at home in the boardrooms and the big offices: out of every good or service in the world, people are only buying three things... and ideally, you o…
The grass will only grow with a little rain. But you'd like it if the rain would fit your schedule better... On this special episode of The Briefcase, BGR's Aimee Thibodeau says, "How about that weather?", as she, alongside host Ric Tyler, sits down to talk about convenience: how to receive it, how…
Why cordiality? Why common decency? When you think the skies are friendly, do the flights actually go smoother? On this episode of The Briefcase, BGR's Aimee Thibodeau talks us through the art of friendliness, and shows us that sometimes there's quite a lot of thought put into even the simplest smi…
Your business is an interaction between your customers and yourself. Often, that interaction can show you something you're not seeing yourself. On this special episode of The Briefcase, BGR's Aimee Thibodeau is here to talk about listening. When you're open to client suggestions, you might be hande…
Paunawa: Ang podcast at artwork na naka-embed sa page na ito ay mula sa Sutherland Weston, na pag-aari ng may-ari nito at hindi kaakibat o ineendorso ng Listen Notes, Inc.
I-EDIT
Salamat sa pagtulong na mapanatiling naka-update ang database ng podcast.
