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We all know about the mobile growth tech stack ... but what tech stack do you need for world-class mobile user retention? In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Christian Eckhardt, CEO of Customlytics. Formerly from Delivery Hero, Christian is a mobil…
Are fat funnels good, even for medical professionals? Every smart marketer knows that customer retention is about much more than marketing. So today we’re talking to a head of product. She happens to be Dr. Ruth Guthoff-Rechnagel from Doctor Care Anywhere and, as you can guess from the name, she's…
We almost never talk about utility apps. That's odd, because utilities is a top-5 app category on both Google Play and iOS, and there are many multiple billion-install apps in Utilities … think browsers, VPNs … search apps … and, of course emojis. Today, we’re going to fix that. In this episode o…
Retention is simple. But simple … doesn’t mean easy. In this episode of Retention Masterclass we chat with Vishal Anand, the CPO of CleverTap. Marketers spend a lot of time focused on how to retain users: what to do, when. How to onboard. What to show first. How to train. What messages to send.&nb…
What can 120 million members and $1.7 billion in cash rewards teach us about retention?  You’ve probably never heard of Prodege. But you’ve probably heard of SwagBucks, or MyPoints, ShopAtHome, CouponCause, or Shoply, or a bunch of other different brands. They’re all brands from Prodege, whic…
Paunawa: Ang podcast at artwork na naka-embed sa page na ito ay mula sa John Koetsier, Peggy Anne Salz, na pag-aari ng may-ari nito at hindi kaakibat o ineendorso ng Listen Notes, Inc.