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Brands want to be liked, but being liked does not always mean being remembered. On this episode of Prose + Comms: Engagement, Unplugged, Brian and Laura unpack the tension between distinctiveness and likability, and why the strongest brands know how to balance both. From Tiffany blue and the Intel …
Every brand says it cares about customer experience, but customers remember what actually happens, not what the campaign promised. This episode of Prose + Comms: Engagement, Unplugged explores why customer centricity is harder to achieve than most companies think. Brian Rowley and Laura Smith are j…
Return to office is back in the spotlight, but for marketing teams, the real question is bigger than where people sit. It’s about trust, creativity, collaboration, and whether great work actually depends on being in the same room. In this episode of Prose + Comms: Engagement, Unplugged, Brian Rowle…
Customers are drowning in messages, and most brands are responding by sending more. But breaking through is not always about being louder, faster, or more personalized. Sometimes it is about making people feel like the interaction was meant for them.  In this episode, Laura Smith and Brian Rowley t…
Marketing loves a good buzzword. But somewhere between “omnichannel,” “synergy,” and “authentic storytelling,” the words we use to sound strategic can start to lose all meaning. In this episode of Prose + Comms: Engagement, Unplugged, Brian and Laura share their Marketing Jargon Hall of Shame nomin…
Paunawa: Ang podcast at artwork na naka-embed sa page na ito ay mula sa BrightSign, na pag-aari ng may-ari nito at hindi kaakibat o ineendorso ng Listen Notes, Inc.