TUNGKOL SA EPISODE NA ITO
In this episode about Dscout, Jeff and Mike talk about male body shaving, market research in pop culture like Mad Men, and getting paid to be a research participant.
Episode 109: Dscout, Explained
[00:20] Researching baby strollers and Instagram ads
[01:40] Mike’s first Boston job typing up market research results for male bodying shaving
[03:20] What is Dscout? (hint: two-sided marketplace for market research)
[05:10] Dscout’s recruit tool and fine-tuning your target audience. Is your mom really a good candidate?
[06:52] Jeff’s experience using Dscout & being a ‘baseball card’ researchers can choose from
[09:30] Dscout’s business model - taking a small percentage from transactions, and different tiers for different customer needs
[11:30] History of Dscout & the debate of the century: Is Chicago a burgeoning tech hub? Or is it just a market research hub?
[14:30] h/t to Dscout’s Product Marketing team - ProdEx loves seeing easy to read/share/understand case studies from real customers.
[15:30] Who is Dscout for? Mad Men and the genesis of Market Research
[17:15] Dscout competitors, Mike & Jeff’s experience in their day jobs looking for customer insights via market research
[22:20] ProdEx scores: Mike 4 stars and Jeff 4.6 out of 5 - a new Jeff high!!!
[23:30] Season 2 is coming next year! Let us know who you’d like to hear us interview on the podcast!
