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Attention today is shredded across inboxes, feeds, headlines, and an endless stream of push notifications, and the old marketing math no longer holds. In this episode, Igor makes the case for sending more emails, not fewer — then flips the coin to explain why frequency alone is worthless. The numbe…
Most marketers believe a good story has to be dramatic — Hollywood dialogue, complex characters, edge-of-your-seat tension. Igor disagrees. In this episode, he breaks down why your marketing stories feel forced, and why the fix is almost always to make them simpler and shorter, not grander. From a …
Trust is the real currency of email marketing, and most people try to earn it the hard way. In this episode, Igor lays out a simpler path: showing your audience you already understand their struggle before you ever ask them for anything. He explains why the marketers who win are usually the ones bu…
Every piece of productivity advice tells you the same thing: try harder, be more disciplined, muscle through the distractions. Igor thinks that advice is a trap. In this episode, he argues that focus is not a willpower problem but an environment problem — and that fighting distraction with discipli…
Ask your audience what they want and they'll happily tell you — but what people say and what people actually buy are rarely the same thing. In this episode, Igor makes the case against the popular idea of "serving your list" by surveying it. Drawing on lessons from hunting, dating, and a …
Paunawa: Ang podcast at artwork na naka-embed sa page na ito ay mula sa Igor Kheifets, na pag-aari ng may-ari nito at hindi kaakibat o ineendorso ng Listen Notes, Inc.