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In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses how to inject storytelling into legal thought leadership. Everyone says you need "storytelling" in your legal marketing. But how are you supposed to tell a story when you're writing about court decisions or legal o…
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through seven tips for writing conference recaps and takeaways that are so good, your readers feel compelled to share them with their colleagues. Those tips are: 1. Use a “me and/or them” mindset to filter what matte…
Most professionals using AI for content creation are making the same mistake: they're following the "box instructions" and getting bland, forgettable results that scream "AI-generated." In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) breaks down the perfect analogy for AI…
In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how answering three to five questions out of a group of 36 particular questions will help you or your colleagues draft "How we did it" thought leadership articles regarding litigation wins you or your colleagues sec…
Like deliveries from the milkman, people wearing suits and dresses whenever they left their homes, and smoking/non-smoking sections in restaurants, attorneys writing their own thought leadership articles is a relic from yesteryear—and should follow the same fate as those once-upon-a-time staples of…
Paunawa: Ang podcast at artwork na naka-embed sa page na ito ay mula sa Wayne Pollock, na pag-aari ng may-ari nito at hindi kaakibat o ineendorso ng Listen Notes, Inc.