Launch Your Product: He Licensed His Product. Here’s What It Took.

How do you turn a product idea into a licensed product that actually reaches the marketplace?
Robert Trevino did it with *ByeKnot,* a fishing accessory he developed, patented, and ultimately licensed to a company. Today, ByeKnot is selling online, including on Amazon.
Robert is a former *inventRight member* who learned how to bring his ideas to market through licensing with inventRight. In this interview with Stephen Key, he shares how that education helped him move from developing product ideas to ultimately securing a licensing deal for ByeKnot.
You'll learn about *product licensing, patenting an invention, licensing vs. manufacturing a product yourself, marketing a licensed product, and what it takes to keep moving forward when you're developing a new product.*
If you have a product idea and are deciding whether to *license your product or manufacture and sell it yourself,* Robert's story offers a real-world look at the licensing path — including the education, persistence, relationships, and mindset that helped him bring ByeKnot to market.
*Check out ByeKnot on Amazon:* https://a.co/d/0iBYiqUx
Have a product you want to license? *inventRight Gateway* helps inventors and entrepreneurs prepare products for licensing, identify the right companies, present them to decision-makers, and manage outreach and follow-up.
→ *Learn more about Gateway and submit your product:* https://inventright.com/gateway
*CHAPTERS*
0:00 What It Takes to Successfully Bring an Invention to Market
0:14 Meet Robert Trevino, Creator of ByeKnot
0:42 The Product Idea: Solving a Common Fishing Problem
2:00 How ByeKnot Works
2:31 Reducing Fishing Line Waste
2:45 How Robert Patented and Licensed His Product
3:25 Why a Patent Doesn't Guarantee Product Success
3:54 Where to Buy ByeKnot
4:12 How to Market a Licensed Product and Create Demand
5:02 Product Licensing Help: inventRight Gateway
6:43 How Stephen Key's Books Started Robert's Licensing Journey
7:53 Why Robert Chose Licensing Instead of Manufacturing and Selling
8:37 Advice for Developing Your First Product Idea
9:46 From His First Product Idea to a Licensing Deal
10:22 Overcoming Obstacles in the Invention Process
11:14 Developing the Right Mindset
11:46 What Keeps Robert Moving Forward
12:17 Why Mindset Matters for Long-Term Success
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