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We often think about product and brand positioning, but a lot of times we forget about our personal brand and positioning ourselves as a brand. Your positioning statement is not about you, it's about what you do or the value you bring to your target audience. It's the reason people want to be on your team. In this episode, we dive into how to create a positioning statement as well as questions you can ask yourself to get clear about your positioning statement. Hint: this is really helpful for crafting a clever elevator pitch!!
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This week’s episode is a marketing highlight from one of the most monumental marketing programs that we were ever a part of, the Olympic Torch Relay. Tune in to hear the story of our first Relay, how we learned to pivot on the road, and the power of a simple media message.
This week's marketing case study comes just in time for Master's week. We revisit Dill's days working with O'Doul's NA beer - long before NA beer was a "thing". Tune in to hear how the perfect serve idea was born and glean lessons on culture, quality control, and the idea that there are no ne…
One of the most important lessons we extend to entrepreneurs, or young people starting a business, is to get their “Magnificent 7” in order. That’s your: Banker, Lawyer, Accountant, Insurance Agent, Financial Advisor, Mentor and Spiritual Leader. In today’s episode, we will share stories that will …
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