Why Diverse Agencies Outperform All Others - Catherine Bye and Mariah Lincoln

Catherine Bye and Mariah Lincoln are the co-founders of Knack collective and Knack co-working here in Seattle, Catherine Bye is Chief Executive Officer and Mariah Lincoln is Chief Operating Officer.

• Creating flexible and inclusive cultures, while still delivering exceptional work for clients [0:28]
• Structures Knack has in place that help them to continue being “people first” as they grow their agency. [10:57]
• Flexibility and working together from home [16:22]
• Clyde Golden Advertisement [22:28]
• Knack’s target clients and core competencies [22:55]
• The program Mariah developed at Rational Interaction [26:07]
• Five Steps to Future-Proofing your business [30:24]
• • One – Publicly acknowledging that the system is broken [34:21]
  • Two – Partnering with formally certified diverse suppliers [35:48]
  • Three – Exposing your diversity data [38:12]
  • Four – Demonstrating equitable pay and career growth opportunities for all employees [39:35]
  • Five – Having a belonging score, i.e. inclusivity and how you treat employees [43:38]
• How a diverse team will improve your work [48:35]
• How you can start future-proofing your business, even if you are a small and/or busy company [50:11]

Episode Transcript & Mentions: 

Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.