TUNGKOL SA EPISODE NA ITO
When content is bountiful, but trust is scarce, how can broadcasters cut through the noise and keep their audience relationships alive? Rising to a challenge set out by IBC2025 Accelerator Champions BBC and ITN in early 2025, WDR, Sony, and RTÉ had a vision for an open-source tool that could seamlessly incorporate C2PA standards into each step of the media industry’s existing workflows.
Recorded live from IBC2025, episode two of the IBC365 Accelerating Innovation podcast hosted thought-leaders from the 2025 Accelerator Project ‘Stamping Your Content (C2PA Provenance)’ to find out more.
This initiative showcased an open source ‘stamping’ tool for news broadcasters and agencies to help maintain the authenticity and provenance of content, inserting C2PA metadata at the time of publication. It also sought to develop a complementary tool to decode and verify these credentials, ensuring compliance with C2PA standards.
In this episode, Mark Smith, Lead for the IBC Accelerator Programme, welcomed: Kenneth Warmuth, Media Engineer and Project Manager at C2PA at Westdeutscher Rundfunk (WDR), Hitomi Hamaba, Head of Product and Marketing Lead at Sony; and KieuTrang Nguyen Vu, Technology Intern at Ireland’s broadcaster RTÉ.
The initiative aimed to create an open source ‘stamping’ tool that links to a company’s authorization certificate, inserting C2PA metadata into content at the time of publishing. It also sought to develop a complementary tool to decode and verify these credentials, ensuring compliance with C2PA standards. Fingerprinting and watermarking technologies were used to retrieve stripped C2PA manifests from video files duringprocessing stages in a newsroom's workflow. By providing these tools, the project wanted media organizations to assert content authenticity, helping to combat misinformation and reinforce trust in digital media.
