Why AI Can't Do Customer Obsession with Perrin Rowland

Perrin Rowland is Chief Product & Experience Officer at academyEX. Before that she built and matured the design function at Westpac New Zealand — including their Customer Care Lab — and led user experience and CX maturity at Spark through a full agile transformation. She's taught information architecture and UX at New York University, worked with the Nielsen Norman Group, and describes herself, wonderfully, as a designer of journeys and a maker of maps.

We discuss:

· How to seize the opportunity to be a 'maker' with AI tools at your fingertips

· Tips for getting more out of your LLM workflows

· What's the CX problem everyone's trying to solve with AI, that AI is the wrong tool for

Perrin on LinkedIn: https://www.linkedin.com/in/perrinrowland/

academyEX's website: https://academyex.com/

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Alaina: https://www.linkedin.com/in/alaina-luxmoore/

Hamish: https://www.linkedin.com/in/hafriedlander/

Danu: https://www.linkedin.com/in/danuabey/

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Follow us on Instagram: @humaninthelooppodcast

Find us on LinkedIn:

Alaina: https://www.linkedin.com/in/alaina-luxmoore/

Hamish: https://www.linkedin.com/in/hafriedlander/

Danu: https://www.linkedin.com/in/danuabey/

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Email alaina@rushdigital.co.nz if you have feedback, comments, questions or compliments

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