5-Step Cycle for Organizational Change Management | Jacqueline Phichith

You bought the system. You held the meeting with your team. So why isn’t anything changing?

Ep. 17 Jazzy T sits down with Jacqueline Phichith to break down the real reason change fails inside organizations, and it has nothing to do with the technology. It’s about where people get stuck.

Jacqueline introduces the ADKAR framework, a simple but powerful way to understand how people actually move through change.

• Awareness – You know the change is happening
• Desire – You actually want to engage with it
• Knowledge – You understand how to use it
• Ability – You can apply it in real life
• Reinforcement – It becomes part of how you work

This conversation will help you identify exactly where the breakdown is—and how to move people forward with clarity, not frustration.

🌐 Resources:

Jacqueline Phichith, Communications & Change Leadership | CCMP,
📍 CooperCompanies, Rochester, NY

🔗 LinkedIn: Jacqueline Phichith | LinkedIn

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