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In this episode of Deconstructing Data, hosts David Finkelstein and Jessie Lizak sit down with Chris Rodgers, CEO of CSP Agency, to explore how AI is fundamentally changing search, discoverability, and digital marketing. Building on his deep expertise in SEO and Generative Engine Optimization (GEO), Chris explains why businesses must rethink their approach to online visibility as AI-powered search engines become a primary source of information and buying recommendations. He also shares practical strategies for building authority and measuring success in this rapidly evolving landscape.
The conversation explores why traditional SEO is no longer enough in an AI-driven search ecosystem, the data and authority signals that AI search engines use to determine which brands to recommend, and how SEO, digital PR, and structured data work together to create measurable business results. Chris also shares the AI and analytics tools that power CSP Agency's workflow, offering a behind-the-scenes look at the tech stack his team uses to help clients improve visibility across both traditional and AI-powered search. Whether you're a marketer, agency leader, business owner, or SEO professional, this episode delivers actionable insights for staying ahead as search continues to evolve.
Main Topics Covered
Why SEO Alone Is No Longer Enough in AI-Driven Search
What Data and Authority Signals AI Search Engines Actually Use
Connecting SEO, PR, and Data to Drive Measurable Results
Tech Stack
Connect with Chris Rodgers
Website: https://www.csp.agency
LinkedIn: https://www.linkedin.com/in/seo-dub/
CSP Agency LinkedIn: https://www.linkedin.com/company/csp-agency/
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Connect with David Finkelstein
Connect with Jessie Lizak
