TUNGKOL SA EPISODE NA ITO
Where brands almost always go wrong is assuming customers are more loyal than they are, rewarding them solely on the basis of their repeat buying behaviour. But customers who are truly loyal don't need incentives to buy - they just need confirmation that their trust and belief in the brand will be reciprocated, says loyalty expert Aaron Dauphinee.
Ingles
Canada
KOPYA NG SALIN 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
I-SEARCH ANG MGA NAKARAANG EPISODE
I-search ang mga nakaraang episode ng Customer First Thinking.
IBA PANG MGA EPISOD SA PODCAST NA ITO
For most companies new product innovation is a game of chance, resulting in many more misses than hits. The reason, according to innovation expert Tony Ulwick, is that they don't take the time to figure out what customers actually need.
Suffering from social fatigue, people are increasingly turning to private spaces online where they are free to be more themselves. Community marketing expert Sara Wilson calls them "digital campfires" where brands are shut out of the conversation.
Rapid brand growth can sometimes lead to incompatibility between new and existing customer segments due to differing needs and expectations. Brand managers can minimize the possibility of segment conflict by anticipating and then carefully managing the relationship between them, according to leadi…
Brands still operate today as though media coverage and reach are all that matter, even as customers make every effort to evade their messaging. A new playbook is needed, according to CX expert Christina Garnett, which fosters communal spaces called "brandoms" where relationship building and brand…
Loyalty points programs are more popular than ever. The problem is they lead to transactional relationships where customers are more loyal to the program than the brand. To build true loyalty, advises loyalty expert Richard Schenker, companies must encourage ongoing engagement beyond point collect…
Paunawa: Ang podcast at artwork na naka-embed sa page na ito ay mula sa Stephen Shaw, na pag-aari ng may-ari nito at hindi kaakibat o ineendorso ng Listen Notes, Inc.
I-EDIT
Salamat sa pagtulong na mapanatiling naka-update ang database ng podcast.
