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As the industry shifts from search to chat, earned media has become one of the primary ways LLMs surface information about companies - which means partners who aren't thinking about communications are increasingly invisible. Gareth Pettigrew, who spent years in communications at Cisco and Okta, including leading Cisco's partner communications efforts, breaks down why PR matters more now than it ever has, why it doesn't have to be the heavy lift you think it is, and offers a practical week-by-week roadmap for MSPs ready to start - no budget or comms team required.
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Canada
SA EPISODE NA ITO
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Today’s headline news for Canadian IT solution providers:
HP Canada leadership changes put John Cammalleri in charge
HP Canada is undergoing a leadership transition, with president and managing director Michelle Biase moving to a new role as vice president of U.S. Corporate Sales.
Longtime…
Today’s headline news for Canadian IT solution providers:
Cisco says November price increases will be smallest of recent rounds
Cisco is preparing another round of price increases effective November 7, but the company says the adjustments will be more selective than previous increases.
CRN…
Andrew Sage, Cisco’s vice president of global partners and distribution sales
Artificial intelligence is beginning to change the way technology moves through the IT channel, and Cisco believes the impact on distribution could extend far beyond simply automating transactions.
At Cisco Partn…
Glenn Kaul, vice president of sales and solutions at CDW Canada
Artificial intelligence is creating significant new opportunities for IT solution providers, but it’s also changing the way they operate, the services they deliver, and even the technology investments their customers are making…
Erin Gertner, vice president of the Partner Organization and SMB sales at Cisco Canada
Cisco Partner Summit 2026 brought a wide range of announcements around artificial intelligence, security, customer experience, and the evolution of the company’s partner ecosystem. But for Canadian partne…
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