2. Complications When Choosing A Tagline

Hello, and welcomed to Cause-Oriented Efficiency, Episode 2. Today, we are talking about the tagline and the iterative process of getting the tagline, where it is, and where it's going to go in the future. 

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If you would like to learn more about Cause-Oriented Efficiency, the best way to do that is to visit our website at coefficiency.org, where you can contact me, you can read our blog posts and see some of the cases, causes, and solutions that are on the site. I will say it's pretty bare at the moment and we've got a lot of work to do, but that is where I plan to house things that we'll be referencing on the podcast and in other places throughout the building out of the idea. Remember to go to the website and also subscribe because I will be doing a lot of the announcements and future discussions through podcasting. 

If you find the concept interesting and want to be a part of the conversation. be sure to subscribe. I will be posting podcasts regularly to give updates and to discuss the fundamental ideas around the system and changes, the philosophy, and the theoretical pieces, as well as covering news solutions to interesting causes that people will undoubtedly be very curious to learn about. All that to say, you can look forward to more episodes and I'm excited to hear from you guys. We will work together to make this realization come to fruition. 

About the Book

What I'd like to cover today is the tagline just to give you an update on where I have been in the past month or so. I've been gathering feedback from some of the people who've read my book, C.O.E. Cause-Oriented Efficiency, and what I'm getting so far is really good. I tend to agree with the feedback, that the book does a good job of laying out some of the basics and the structure. I call it more of a manual or something with a lot of definitions and examples. It's not the narrative-driven style that a lot of people find useful when they're trying to learn a new concept. That is a criticism which I am not taking lightly, but in order to address it, some problems need to be refined further, so that we can use examples in the narratives to describe how the solutions would best be presented in the world. That would be an interesting way to demonstrate the concept and would probably draw more people in. The current layout is extremely helpful for people who want to bookmark certain areas, reference the definitions, and remember the formula. However, there will be so much more to add to the book once we've refined things like the weights, depending on the context, as I've only covered rough guesses of weights. There are so many potential ways to represent them.

The factors are similar, and there are a lot of factors that I've probably left out that might require further discussion. I have notes upon notes upon notes of things I need to cover and discuss and think through.

So, there is a backlog of things to get through. I find it's most important to figure out the best way to describe the concept to people as we are trying to recruit people to be part of the process, to make this a reality.

To that end, I’ve been working on a presentation that simplifies and distills the way the book is written into a more streamlined narrative style. It’s still very much definition-oriented with one example and a lot of uses of structure and definitions. I’ve carved the books’ one-and-a-half-hour read to thirty minutes. Over time, I’ll get it down even further. The goal is to have a pitch that’s closer to 30 seconds 

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