TUNGKOL SA EPISODE NA ITO
Rachel Yang, Senior Behavioural Scientist with Technical Safety BC.
Rachel Yang rejoins the podcast to provide updates on how Technical Safety BC is integrating behavioural insights into their vision of "Safe technical systems. Everywhere." Rachel shares two examples: a project encouraging contractors to comply with new regulations, and a project encouraging skiers to ride chairlifts more safely. Throughout, Rachel weaves in takeaways about linking results to organizational mandates and tracking projects' ripple effects.
Ingles
Estados Unidos
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Yann Cornil, Associate Professor of Marketing and Behavioural Science at UBC Sauder School of Business.
As a French food researcher, Yann Cornil was surprised by North American eating habits and messaging about good vs. bad foods. Yann's research with Pierre Chandon suggests that we eat less a…
Clea Stone, Associate Director at The Sound.
Because Clea Stone recently completed the Advanced Professional Certificate in Behavioural Insights to complement her existing skillset from a decade of work in market research, she's perfectly equipped to help us explore the intersection of market …
Julie Szabo, Principal at Capulet.
At Capulet, Julie Szabo has worked on a wide variety of online communication campaigns. In addition to sharing general wisdom for creating social media campaigns and measuring their impact, Julie tells us about recent projects promoting HPV vaccines in Bangladesh,…
Kieran Findlater, Lead for Behavioural and Data Science at the Impact and Innovation Unit.
Kieran Findlater shares how his cross-disciplinary background prepared him to work at the Canadian federal government's Impact and Innovation Unit (IIU). Kieran explains the IIU's approach to projec…
Takuro Ishikawa, Senior Behavioural Scientist with the BC Behavioural Insights Group (BC BIG).
Tak Ishikawa returns to the podcast to help us understand the recent "debate" about boosts and nudges. To help ground the conversation, we disentangle terms like heuristics, biases, nudges, and …
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