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Startup founders have a tough time educating customers, usually because your products are unique - first of their kind solutions that most people aren't familiar with. So how do you educate customers on your new product and why it's valuable? Felicia Jackson, founder of CPR Wrap, drops by Build Your Queue to discuss turning traumatic events (watching those close to her choke almost to death) into life-saving products, and how to educate potential customers without using fear. You'll walk away from this understanding how to connect with customers, find channel partners, and use education to draw engagement and grow sales.
Ingles
Estados Unidos
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Small businesses can be about more than making profits, but how do you balance leading a mission-fueled company with making money? According to Luis Contreras, Owner of The Local Juicery + Kitchen and Squeaky Clean, they should be one in the same. Check out Luis's story of immigrating to the U.S. f…
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