#BoldFail: Generating Profit from a Start-Up

In the fifth episode of the series #BoldFail, we meet Professor Joe Urbany, a professor of marketing at the University of Notre Dame and a co-founder of Vennli. In this episode, we learn how to bridge the gap between having an idea and generating a profitable company from it. Urbany explains the steps taken to ensure Vennli’s success and how he combatted the inevitable obstacles along the way. 

  #BoldFail is a celebration of strategic failure. No profitable startup or entrepreneur goes from success to success. All experience multiple challenges and failures along the way. Failure by itself is neutral, neither good or bad. The question is: what did we learn from it? Failure in operations and failure that results from complexity can be prevented with proper processes, oversight, and care. But failure that comes from pushing beyond boundaries is a commendable, necessary step because it breaks new ground on the path to discovery. #BoldFail is a celebration of the mindset that sees the future, seizes opportunity and embraces failure as a routine step toward success, a chance to persevere or pivot rather than quit.