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This is pet Life Radio. Let's talk pets.
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Hello pet lovers, Welcome to the Best Buds for Pets. I'm
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your show host, Michelle Fern, and what a great show
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I have for you today. You know it's new year,
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and what do we think about when we think about
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our pets in the new year? We want them looking good? Right,
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start the year with them looking good. And for me,
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the start of the year lasts about the first quarter,
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so we're still on the start of the year. So
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I'm excited to introduce my next guest. Stay tuned. We'll
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be right back.
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Take a bite out of your competition. Advertise your business
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with an ad in pet Life Radio podcasts and radio shows.
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large and reaches more pet parents and pet lovers than
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Life Radio podcasts are available on all major podcast platforms,
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hundred and fifty million subscribers on iHeartRadio, Odyssey, tune In,
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can advertise on the number one pet podcast and radio network,
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visit Petlife Radio dot com, slash advertised today.
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Let's talk pets on Petlifradio dot com.
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Welcome back everyone. I'd like to welcome Maria Fernandez. She
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is the senior director of brand and product development for Tweezerman.
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Welcome Maria. Thank you so much. Michelle ts on the show.
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I am drilled to have you on this show, so
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talk a little bit about this prior to the show.
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But I just have to say, Tweezerman, I mean, you
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have the best tweezers and people that are listening these
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are for people, of course, the Tweezers, but the people
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Tweezers are, They're the best there are. I don't care
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if you're like another brand or whatever, No, try Tweezerman.
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I'm not getting paid or a stash of Tweezers. I
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wish to say this, but they have the best, best tweezers,
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and I'm so excited to hear that they've come out
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fairly new, but they've come out with pet grooming tools.
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So Maria, keeping in mind that Tweezerman is well known
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for their tweezing products, you know, the Tweezers and all
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kinds of products that are in that same family of
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grooming for people, how does that craftsmanship and philosophy translate
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to pet grooming tools.
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Thank you, Michelle. That's so true about our brand. We
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definitely stand behind our quality and we take really good
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pride in our tweezers as well as all of the
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other products. We want to make sure with every product
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we put out there, the product is doing what it's
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intended to do in a precise way, with a quality
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that's going to stay with you for the long term.
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And we wanted to make sure that we were extending
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that every member of the household. We have products for
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humans of every age, every demographic as well as baby
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and pets are our baby, so why not have them
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also included in our grooming routines. We wanted to ensure
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that this collection was delivering all of the safety standards,
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all of the quality standards, and giving parents a product
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that could really really trust to bring home to their
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pets and give them the best possible care during their
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grooming routine.
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Thank you. And let's talk about grooming for a minute,
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because some of us, you know, take our pets to
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a groomer, and some of us prefer to do the
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grooming ourselves, and some of us are in between. You know,
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we might if we live in warm climates, even though
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people are on the fence about that, but do maybe
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a shorter coat for our dogs during that, you know,
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warmer months, But otherwise we just self groom. Why is
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it important for pet parents to know that the quality
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of the grooming tools that you use on your pets
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are so important? So what would be the biggest risks
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for someone using low quality grooming tools and what are
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the benefits of using high quality grooming tools?
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Absolutely, Michelle, we consulted with groomors along the entire development process.
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We know that there are so many pet parents out
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there who are just so comfortable going to the groomer,
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and some might be scared of grooming at home. Our
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goal was to take that stress away and to bring
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tools that have safety features built in. So some of
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the things that we were learning throughout our research and
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development process and working with not only groomers, but also
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that is that using a low quality tool can actually
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risk your pets hats. For example, let's say you're using
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a low quality nail clipper. You're going to have to
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put so much more force into that clipper to get
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one smooth cut for your pet, and that leads the
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pet to have added pain, stress, discomfort, and eventually they
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grow really, really tired and really scared of ever being groomed.
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And we want to make sure the pets are comfortable.
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We want it to be a bonding routine with the
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pet parent. We want them to want to be brushed,
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So we ensured all of our products have those safety
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features to let your pet really have this moment of pampering,
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bonding with your owner, with your pet parent, and that
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they feel safe. So we build in safety features. So,
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for example, our clippers are super sharp and are going
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to cut in one smooth motion, so that reduces the
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level of stress on the pet and the amount that
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you have to spend grooming them. Our slicker brushes, for example,
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have these safety tips that are going to prevent the
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skin from being scratched. And that's a health concern right
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there that we wanted to address, and we wanted to
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make sure that we were eliminating mistakes that could be
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made in the grooming process that later end up with
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an unfortunate situation during a bed visit. For example, ticks.
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A lot of people use our bro Tweezers, and we
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love that people love our tweezers, but they're not really
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made to remove ticks. What could end up happening is
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they're too sharp, the tick is actually caught in half,
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and now you're leaving part of the tick under the skin,
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which will lead to an infection. So we wanted to
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make sure that we were bringing products that again could
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be trusted by the pet parent and could develop this
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sense of nurturing for the pet. We want them to
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feel comfortable and we want to really make it like
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a spot experience, just like we would for a human.
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Thank you for that information. I'm glad you mentioned your
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tick toll because ticks are so crucial for pet parents
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to watch out for. Ticks. Not only are they bad
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for your pet, they can transport, you know, all kinds
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of illnesses to people. And contrary to what some people believe,
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they don't just exist in you know, the forest or
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you know, hiking in the woods or something like that.
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My dog had picked up ticks just around my neighborhood
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and it's crucial, You're right, so crucial to have the
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right tool to remove that. Tis if you leave half
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of that ticks in your dog and it burrows, you're
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talking a lot of discomfort for your fur babe and
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a huge vet bill.
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Yeah, and we always talk about prevention when it comes
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to ticks, but there are circumstances in which you cannot prevent,
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and we wanted to make sure that we had a
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tick tweezer that was specifically designed for those moments and
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that will allow any pet parent to remove that tick
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in a way that is safe for their pet and
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easy to use, but also stands behind the same Tweezerman
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standard that we follow for human grooming tweezers. So that
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was something that we were very cautious with in terms
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of how we engineered it, as well as how we
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incorporated all of the groomer and vet feedback into From
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a safety perspective.
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What has been your feedback on using quality tools when
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talking to veternarians or professional groomers.
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We have learned so much from our partners on the
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that side as well as the groomer side, so we
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wanted to get both perspectives. They're both important and from
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the groomer's side, they're really doing these routines day in
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and day out, and they have so much exposure into
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different coats and nail sizes, and they have used so
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many products in the market, and we wanted to understand
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from them, what are the challenges that they were facing.
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How could we bring something that would be of the
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best quality that they could trust so they wouldn't have
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to replace it so frequently, because a lot of them
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were telling us we're replacing our tools every six months.
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How do we get something that we can either send
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in for sharpening or that we can just trust over
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a long period of time. And that's what Tweetament is.
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So that was our main goal. And then from the
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vet side, we were learning, listen here to the mistakes
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I see pet parents making when they're grooming their pets.
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Here are some of the scenarirators that we have experience
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that have led to treatment or infection, and here's how
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you prevent them. So I was talking about a slicker
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brush before and the safety tips that were built into
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them to prevent the skin scratching. It is so easy
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to scratch your pet not even realize it because all
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of that is underneath the cop and the fur, and
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one of us want to harm our pets and they
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might not be able to express that discomfort. So when
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we were building those specifically, we tested them with different
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tips and different finishes to ensure we were delivering a
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brush that was going to make that pet feel like
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they were going to the spall, like they were getting
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a massage, and they were getting to just relax and
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spend time with their owner. But so many other things
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are important, for example, how heavy the product is, because
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we don't want to fatigue the human who's using it.
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How noisy it is. If it's too noisy, it's going
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to essentially scare the pet into running away from their routine.
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So it was all about learning about what makes the
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product function its best, but also what makes it safe
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for the pet to learn that chroming is not a
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negative experience. It can be a bonding ritual with your
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pet parent.
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So Maria, being you know a human, I've used your Tweezers,
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which I shouted about at the beginning of the show,
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I've used your tweezers for years, and even though I'll
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sometimes acquire a new one, I love the fact that
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you guys were sustainable before that was a thing, because
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you sharpened the tweezers for the life that you have
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the Tweezers. I believe there's no charge, there's just a
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minimal fee for postage. So I think one of my
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tweezers is twenty years old thanks to being we sharpened
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a few times. So is this benefit also available for
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Tweezerman pet tools.
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Yes. Absolutely. When we said we want to make sure
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that the pet collection follows the brand values over a
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human collection, we made sure that sharpening was included. So
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you can send in any of your pet collection shears,
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scissors and the tick tweezer in for sharpening, say an
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exact process that you just mentioned for our Tweezers. You
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basically go on our site, fill out a form, shippen
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in will gladly sharpen it for you. It does extend
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the lifetime off the tools, and we're happy to do
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that because, like you said, we have so many people
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who write into us and say, I've had my tweezers
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for over forty years. It was passed down to me
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from my mother, my grandmother. It holds a special sentimental
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value for me and I want to keep it and
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that's why I'm loyal to your brands. So we know
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that makes a big difference, and we wanted to make
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sure that was part of the pet collection as.
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Well, and that's very cost effective as well.
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Absolutely, yes, it definitely ensures that you have a tool
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that will stay with you for the long term.
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Exactly, we're going to take a short break while we write.
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Back real people, real stories.
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Our little dog developed this lump problem at the chemotherapy
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lasted for six months, started developing more lymph nose, so
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I thought I'd just tried carnival Or. The lumph nose
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started to go down. Then I took him into the
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vet to him checked out and there was no signs
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at all inside.
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My cat had issues that developed into the height and
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three months later my ven airings and this goohead the
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I heard the Carnivor.
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On advertising, so I said, you know what, I'm going
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to order this product.
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They did the procedure, they did all the death and
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they said, I don't know when you did this product.
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They had I I've got a labrador. You could hardly
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lift yourself up off the door. The treatment was chemotherapy.
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That's when I said this could be the ticket.
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About three weeks you could tell she.
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Was very alert. She was going to buy my lock
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and she is just like crime again.
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Well eight six six eight three six eight seven three
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five that's eight six six eight three six eight seven
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three five or visit carnivore dot com. That's c A
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r N I v O r A dot com. Use
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your order at carnivora dot com.
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Let's talk past, Let's done, Pets talk about radio headline Radio.
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Pet Live radio dot com.
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Welcome back everyone. We're talking to Maria Fernandez. She is
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the senior director of Brand and Product Development at Tweezerman
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and we're talking about their line of Tweezermen pet grooming tools.
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So we're going to talk a little bit more about
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beauty in this section of the show. But I have
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to ask what is the one grooming tool that every
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pet parent should have.
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I would absolutely say every pet parent needs a nail clipper.
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Nail clipping is a grooming routine that can be a
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little bit scary for parents, but with the right tool
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and the right education on how to clip the nail,
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it is so essential to your pets health. We know
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that if you don't cut the nails, they can long
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way past the comfort level that your pets need, but
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in some breeds could actually lead to other potential health issues.
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So getting comfortable with just clipping your pet at home
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every four weeks every six weeks is crucial to their
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routine and something that every pet parent should have in
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their home. As I mentioned earlier, we ensured that our
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clippers were very sharp, so that when you cut that nail,
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it's doing it in one motion and clipping off what
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you're intended to do without requiring much force from the
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pet parent. And we also have a safety feature build
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in so that the clipper has a self closing mechanism
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so when you're leaving it around, it's not going to
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lead to any harm for your humans or babies or pets.
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And I agree with you it is essential to have
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a nail clipper on him. And I mean I have
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cats now just my dogs are in doggy rainbow Bridge
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or the special place they go besides my heart. So
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I have cats and cats normally will you know, use
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a scratcher, but I have a glazy one, so I
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check his nails every so often and he's chill, which
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I'm grateful for. And I use the Tweezermen nail clippers,
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even though are they good for cats as well as dogs?
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Absolutely, Our small clipper is designed for both dogs and cats.
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In fact, the entire collection is to sign for dogs
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and cats. There are so many cats that need clipping,
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to your point, and they tend to sometimes scratch things
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around the house, so you want to make sure those
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nails are nice and smooth. So on top of the
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small clipper being great for cats, we also do have
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a nail file that we tend to give away free
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with the purchases on twizemipet dot com. So that's also
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a really great tip for anyone who has a cat
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that might be scratching on a one day if you're
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an inture.
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Well, what I thought was great is that see Dennis
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is lazy and being an older cat, his nails can
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split and his dew claw nail gets it grows overnight.
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I mean I always watch his duke claw nail because
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that grows too long that can cause serious problems. And
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the Tweezermen clippers were fantastic, and sure they were for
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docs or cats. I just used it and it was
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fantastic because I have you clippers before, and especially on
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nails that could be a little bit softer on an
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older cat, they don't clip clean, so you end up
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doing part of the nail and its shreds a little bit.
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I don't know, maybe my cat is just cooky and
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that's what happens. But it's better for so much better
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for their health and so much easier. And the fact
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that it's easier on cats is a huge plus because
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we know how hard it is to cut cats nails.
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You bring up a really great point and something that
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we learned during the development process, and that's exactly what
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you said. If you're not using the right clipper, if
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you're putting too much force, you will end up crushing
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the nail, and that will cost splitting over time, and
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that splitting can go all the way up to the
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vein of the nail and cost a lot of discomfort
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for the pets. So that's another great reason why a
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quality clipper is so important for everyone to have home
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at old times. But also I also had a puppy
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that had issues with her nails and would go outside
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and accidentally split it, and I had to have something
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handy at my home, just like so many people do,
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to be able to take away anything that shouldn't have
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been there, and hopefully that didn't need to a trip
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to the vet. But absolutely the nails are definitely a
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health concern and I would highly recommend everybody to have
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a cliver on hand.
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Thank you. Let's talk about pet grooming. So there's been
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a huge shift in people doing a lot of self
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care beauty for pets. Is this a social media thing
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or do you think it's because we think of pets
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as our kids. We call them for babies, you know,
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our children. What's driving this? You know, need to beautify
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our pets.
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There's definitely been a shift. I agree with you, and
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I believe it started with COVID. People we had the
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ability to learn more. There's so much more information on
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social media, on AI apps, on any research that you do,
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really on the health of your pet. They're so similar
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to humans, and they do need that self ritual connection.
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They get stressed like us, they feel like us. They
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need to be able to have a pampering session. And
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people got more comfortable during COVID during those things at home,
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and it became a momentum, a movement, really, and I
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think it's here to stay. But I don't think it
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is limited to social media. I think it is actually
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something that humans are doing with their pets. I mean,
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I could speak to my own routines with my pets
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and what I'm doing with them. But I also speak
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to my friends and what they're experiencing at home, and
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they're treating them like babies. There are one hundred percent
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their babies, and I don't think that's going away. I
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think people really want to treat their pets like a
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member of the family because they are. They're part of
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our household.
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Yeah, so true. So Maria, why do you think pet
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parents are even more willing than they used to be
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to invest and premium grooming products.
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I think it all ties back to that importance of
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health and the abundance of information that we have. Now
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we know that a pets body, whether it's a dog
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or a cat, they're in a different form than a human,
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but in a lot of ways we're similar. So if
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we do something for ourselves and for putting better food
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in our bodies, and we're using the best possible products
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for ourselves, we extend that onto our fur babies, right,
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And that's what you want at the end of the day.
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You want to purchase for them what is going to
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be be best for them, be healthiest for them, And
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all that research that you're conducting online is going to
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lead you to the products that are going to be
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best for your lifestyle, but also best to ensure that
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you're giving them the most comfortable and stress free grooming
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routine that you can. Grooming can be stressful, so we
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want to minimize them. We want to make sure that
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the tools that they're being groomed with and pampered with
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are actually allowing them to enjoy the moment, the bonding
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moment with their parent, which in the end becomes that
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little spa feel that we were talking about, that self
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ritual of self care and general wellness that is needed,
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you know, for your pets just as much as you're
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human exactly.
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So let's talk about looks. How would you say the
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Tweezerman pet grooming products balance esthetics and style with functionality
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and safety. So basically what pet parents probably want our
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thinking about is Okay, it works well, but how does
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it look? And to me, I want to say, you
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guys have not bought Tweezerman Tweezers. They look great, but
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how do the pet product line look?
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We wanted to make sure we were building a collection
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that was durable over time, so we were selecting the
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highest possible quality materials that we could find, and we
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designed them in such a way that they are very neutral,
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so they can really fit into anyone's design style or
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aesthetic right. We wanted to make sure they were esthetically pleasing,
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conveyed that they were a product of premium quality, and
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ultimately built for the comfort of the human and the pet.
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There are a lot of products out there and various
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different colors and different materials, but we know over time
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those materials tend to get gummy. You have to end
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up disposing them every six months. And at the end
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of the day, was that if you're buying a twigemine product,
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you should be able to keep that for a lifetime,
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for the lifetime of your pet. And that's how we
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ended up with the design that we have now, which
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is built to be premium to stay with you long term,
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and it won't get the gummy over time. You won't
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have to dispose of it every six months, and as
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we said earlier, you can sharpen some of the items
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to extend that longevity. So that was the primary focus
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for us in delivering a collection that is visually appealing
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and most important importantly effective and safe.
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So if you had to build the perfect Tweezemin pet
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essential pamper kit or just a gift kit. What would
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you say it should include?
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I one hundred percent would gift a slicker brush. I
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have seen firsthand pets who have in the past been
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scared of a brush, and we have introduced them to
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the to our slickerbrush, the Tweeman slicker brush, and I've
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visually seen the pet melt away into the brush and routine,
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which I just love telling that story. We experienced it
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during one of our photoshoots, and I also experienced it
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in my personal life, and I love seeing the pet
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enjoy the product. I think it's a really good basic
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to have. So I would say a slicker brush, a clipper,
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and a bathing brush because it makes the things so
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much easier. With their two in one shampoo brush, it's
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one hand you put in the shampoo and you can
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pump and lather at the same time. So I highly
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recommend those three items as a gifting basket.
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Great choices. So we have lots and lots of pet
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parents listening what is one grooming tip? As a pet
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parent and as someone who's done a lot of research,
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So what is the one grooming tip every pet parent
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should know about, but usually overlooks.
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I think shedding is a big one. Oh yeah, there's
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so much research out there about shedding, and it's seasonal
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sometimes and sometimes it's not. Sometimes certain pet breeds just
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shut year round. And one of the things that we learned,
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and I've been applying recently since I just got a
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puppy that SuDS a lot more than I've been used to,
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is constant brushing really helps with minimizing the shedding and
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also bathing super important. You have the consult with your
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vet to see what is recommended for the specific breeds
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that you have. Sometimes it's every two weeks and sometimes
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it's once a month. But keeping up with the baiting
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really really reduces the shedding and it keeps your pet safe.
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So I think that's one huge takeaway for me that
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I would share with everyone because I know shedding can
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be very challenging to manage.
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Yes, it can, and I've had seasonal and year round shutters.
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I think I have year round now. But with the cats,
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they don't discriminate. Every month is good for them to
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shed a little bit. So I want to thank you
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so much for coming on Best Bets for Pets and
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telling us about the tweezerman at grooming tool. Where can
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our listeners buy it and find out more about the line.
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So I highly recommend looking at our website, tweezermanpet dot com.
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We also just recently launched a blog and we're using
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that as an opportunity to partner with different experts in
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the field to bring additional education to pet parents and
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really make people aware of things that you could do
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to keep your pets.
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Safe and where can people buy it?
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So it's available on twisihmanpet dot com as well as
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Amazon and Chewy dot com and coming to other retailers soon.
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Thank you so much for coming on Best Bets for
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Pets and telling us all about tweesmen pet grooming tools.
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Thank you so much for having me. It's been a pleasure.
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I hope everyone enjoyed this show. I am such a
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big bran of Tweezeman products and their pet grooming tools
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are fantastic. I did try them out on my nephew
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dog and also on my cat crew, so Dennis, Charlotte
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and Molly or my cat crew. I tried it out
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on Dennis because I'd like my arms, so I wasn't
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gonna try Mollie and Charlotte is a scaredy cat, but
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Dennis is the laziest at using a scratcher and I
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always have to do his nails and I was so impressed.
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So thank you Tweezerman again. Thank you Tweezerman for coming
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on the show. Thank you Maria. I so appreciate your time.
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I want to thank everyone that's listening to Best Bets
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for Pets. Wow, it's sixteen years this year. Wow a
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lot of shows, So thank you so much for your listenership.
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I appreciate it. Thanks to my cat crew, Dennis, Charlotte, Molly,
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especially Dennis who not too willingly lent me his paw,
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but was very patient and he was happy. It took
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so much less time with the Tweezerman now covers, and
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of course the show would not be the same without
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the magic of my producer. Thank you Mark Winter for
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the magic you do on all of our shows. We
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appreciate it. And hey, cheap listening. You never know what
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we'll have next on Best Bets for Pets.
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00:27:50.960 --> 00:27:55.519
Let's Talk pets every week on demand only on petlight
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Radio dot com.
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The Mists, alessand
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This is pet Life Radio. Let's talk pets.
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Hello pet lovers, Welcome to the Best Buds for Pets. I'm
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your show host, Michelle Fern, and what a great show
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I have for you today. You know it's new year,
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and what do we think about when we think about
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our pets in the new year? We want them looking good? Right,
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start the year with them looking good. And for me,
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the start of the year lasts about the first quarter,
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so we're still on the start of the year. So
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I'm excited to introduce my next guest. Stay tuned. We'll
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be right back.
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Take a bite out of your competition. Advertise your business
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with an ad in pet Life Radio podcasts and radio shows.
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There is no other pet related media that is as
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large and reaches more pet parents and pet lovers than
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pet Life Radio with over seven million monthly listeners. Pet
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Life Radio podcasts are available on all major podcast platforms,
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and our live radio stream goes out to over two
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hundred and fifty million subscribers on iHeartRadio, Odyssey, tune In,
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and other streaming apps. For more information on how you
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can advertise on the number one pet podcast and radio network,
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visit Petlife Radio dot com, slash advertised today.
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Let's talk pets on Petlifradio dot com.
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Welcome back everyone. I'd like to welcome Maria Fernandez. She
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is the senior director of brand and product development for Tweezerman.
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Welcome Maria. Thank you so much. Michelle ts on the show.
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I am drilled to have you on this show, so
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talk a little bit about this prior to the show.
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But I just have to say, Tweezerman, I mean, you
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have the best tweezers and people that are listening these
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are for people, of course, the Tweezers, but the people
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Tweezers are, They're the best there are. I don't care
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if you're like another brand or whatever, No, try Tweezerman.
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I'm not getting paid or a stash of Tweezers. I
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wish to say this, but they have the best, best tweezers,
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and I'm so excited to hear that they've come out
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fairly new, but they've come out with pet grooming tools.
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So Maria, keeping in mind that Tweezerman is well known
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for their tweezing products, you know, the Tweezers and all
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kinds of products that are in that same family of
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grooming for people, how does that craftsmanship and philosophy translate
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to pet grooming tools.
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Thank you, Michelle. That's so true about our brand. We
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definitely stand behind our quality and we take really good
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pride in our tweezers as well as all of the
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other products. We want to make sure with every product
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we put out there, the product is doing what it's
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intended to do in a precise way, with a quality
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that's going to stay with you for the long term.
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And we wanted to make sure that we were extending
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that every member of the household. We have products for
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humans of every age, every demographic as well as baby
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and pets are our baby, so why not have them
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also included in our grooming routines. We wanted to ensure
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that this collection was delivering all of the safety standards,
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all of the quality standards, and giving parents a product
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that could really really trust to bring home to their
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pets and give them the best possible care during their
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grooming routine.
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Thank you. And let's talk about grooming for a minute,
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because some of us, you know, take our pets to
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a groomer, and some of us prefer to do the
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grooming ourselves, and some of us are in between. You know,
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we might if we live in warm climates, even though
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people are on the fence about that, but do maybe
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a shorter coat for our dogs during that, you know,
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warmer months, But otherwise we just self groom. Why is
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it important for pet parents to know that the quality
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of the grooming tools that you use on your pets
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are so important? So what would be the biggest risks
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for someone using low quality grooming tools and what are
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the benefits of using high quality grooming tools?
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Absolutely, Michelle, we consulted with groomors along the entire development process.
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We know that there are so many pet parents out
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there who are just so comfortable going to the groomer,
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and some might be scared of grooming at home. Our
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goal was to take that stress away and to bring
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tools that have safety features built in. So some of
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the things that we were learning throughout our research and
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development process and working with not only groomers, but also
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that is that using a low quality tool can actually
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risk your pets hats. For example, let's say you're using
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a low quality nail clipper. You're going to have to
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put so much more force into that clipper to get
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one smooth cut for your pet, and that leads the
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pet to have added pain, stress, discomfort, and eventually they
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grow really, really tired and really scared of ever being groomed.
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And we want to make sure the pets are comfortable.
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We want it to be a bonding routine with the
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pet parent. We want them to want to be brushed,
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So we ensured all of our products have those safety
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features to let your pet really have this moment of pampering,
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bonding with your owner, with your pet parent, and that
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they feel safe. So we build in safety features. So,
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for example, our clippers are super sharp and are going
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to cut in one smooth motion, so that reduces the
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level of stress on the pet and the amount that
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you have to spend grooming them. Our slicker brushes, for example,
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have these safety tips that are going to prevent the
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skin from being scratched. And that's a health concern right
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there that we wanted to address, and we wanted to
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make sure that we were eliminating mistakes that could be
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made in the grooming process that later end up with
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an unfortunate situation during a bed visit. For example, ticks.
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A lot of people use our bro Tweezers, and we
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love that people love our tweezers, but they're not really
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made to remove ticks. What could end up happening is
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they're too sharp, the tick is actually caught in half,
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and now you're leaving part of the tick under the skin,
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which will lead to an infection. So we wanted to
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make sure that we were bringing products that again could
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be trusted by the pet parent and could develop this
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sense of nurturing for the pet. We want them to
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feel comfortable and we want to really make it like
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a spot experience, just like we would for a human.
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Thank you for that information. I'm glad you mentioned your
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tick toll because ticks are so crucial for pet parents
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to watch out for. Ticks. Not only are they bad
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for your pet, they can transport, you know, all kinds
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of illnesses to people. And contrary to what some people believe,
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they don't just exist in you know, the forest or
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you know, hiking in the woods or something like that.
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My dog had picked up ticks just around my neighborhood
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and it's crucial, You're right, so crucial to have the
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right tool to remove that. Tis if you leave half
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of that ticks in your dog and it burrows, you're
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talking a lot of discomfort for your fur babe and
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a huge vet bill.
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Yeah, and we always talk about prevention when it comes
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to ticks, but there are circumstances in which you cannot prevent,
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and we wanted to make sure that we had a
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tick tweezer that was specifically designed for those moments and
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that will allow any pet parent to remove that tick
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in a way that is safe for their pet and
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easy to use, but also stands behind the same Tweezerman
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standard that we follow for human grooming tweezers. So that
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was something that we were very cautious with in terms
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of how we engineered it, as well as how we
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incorporated all of the groomer and vet feedback into From
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a safety perspective.
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What has been your feedback on using quality tools when
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talking to veternarians or professional groomers.
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We have learned so much from our partners on the
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that side as well as the groomer side, so we
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wanted to get both perspectives. They're both important and from
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the groomer's side, they're really doing these routines day in
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and day out, and they have so much exposure into
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different coats and nail sizes, and they have used so
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many products in the market, and we wanted to understand
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from them, what are the challenges that they were facing.
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How could we bring something that would be of the
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best quality that they could trust so they wouldn't have
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to replace it so frequently, because a lot of them
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were telling us we're replacing our tools every six months.
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How do we get something that we can either send
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in for sharpening or that we can just trust over
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a long period of time. And that's what Tweetament is.
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So that was our main goal. And then from the
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vet side, we were learning, listen here to the mistakes
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I see pet parents making when they're grooming their pets.
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Here are some of the scenarirators that we have experience
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that have led to treatment or infection, and here's how
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you prevent them. So I was talking about a slicker
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brush before and the safety tips that were built into
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them to prevent the skin scratching. It is so easy
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to scratch your pet not even realize it because all
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of that is underneath the cop and the fur, and
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one of us want to harm our pets and they
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might not be able to express that discomfort. So when
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we were building those specifically, we tested them with different
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tips and different finishes to ensure we were delivering a
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brush that was going to make that pet feel like
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they were going to the spall, like they were getting
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a massage, and they were getting to just relax and
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spend time with their owner. But so many other things
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are important, for example, how heavy the product is, because
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we don't want to fatigue the human who's using it.
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How noisy it is. If it's too noisy, it's going
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to essentially scare the pet into running away from their routine.
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So it was all about learning about what makes the
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product function its best, but also what makes it safe
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for the pet to learn that chroming is not a
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negative experience. It can be a bonding ritual with your
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pet parent.
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So Maria, being you know a human, I've used your Tweezers,
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which I shouted about at the beginning of the show,
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I've used your tweezers for years, and even though I'll
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sometimes acquire a new one, I love the fact that
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you guys were sustainable before that was a thing, because
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you sharpened the tweezers for the life that you have
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the Tweezers. I believe there's no charge, there's just a
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minimal fee for postage. So I think one of my
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tweezers is twenty years old thanks to being we sharpened
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a few times. So is this benefit also available for
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Tweezerman pet tools.
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Yes. Absolutely. When we said we want to make sure
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that the pet collection follows the brand values over a
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human collection, we made sure that sharpening was included. So
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you can send in any of your pet collection shears,
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scissors and the tick tweezer in for sharpening, say an
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exact process that you just mentioned for our Tweezers. You
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basically go on our site, fill out a form, shippen
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in will gladly sharpen it for you. It does extend
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the lifetime off the tools, and we're happy to do
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that because, like you said, we have so many people
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who write into us and say, I've had my tweezers
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for over forty years. It was passed down to me
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from my mother, my grandmother. It holds a special sentimental
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value for me and I want to keep it and
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that's why I'm loyal to your brands. So we know
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that makes a big difference, and we wanted to make
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sure that was part of the pet collection as.
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Well, and that's very cost effective as well.
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Absolutely, yes, it definitely ensures that you have a tool
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that will stay with you for the long term.
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Exactly, we're going to take a short break while we write.
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Back real people, real stories.
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Our little dog developed this lump problem at the chemotherapy
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lasted for six months, started developing more lymph nose, so
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I thought I'd just tried carnival Or. The lumph nose
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started to go down. Then I took him into the
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vet to him checked out and there was no signs
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at all inside.
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My cat had issues that developed into the height and
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three months later my ven airings and this goohead the
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I heard the Carnivor.
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On advertising, so I said, you know what, I'm going
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to order this product.
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They did the procedure, they did all the death and
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they said, I don't know when you did this product.
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They had I I've got a labrador. You could hardly
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lift yourself up off the door. The treatment was chemotherapy.
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That's when I said this could be the ticket.
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About three weeks you could tell she.
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Was very alert. She was going to buy my lock
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and she is just like crime again.
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Well eight six six eight three six eight seven three
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five that's eight six six eight three six eight seven
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three five or visit carnivore dot com. That's c A
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r N I v O r A dot com. Use
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your order at carnivora dot com.
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Let's talk past, Let's done, Pets talk about radio headline Radio.
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Pet Live radio dot com.
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Welcome back everyone. We're talking to Maria Fernandez. She is
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the senior director of Brand and Product Development at Tweezerman
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and we're talking about their line of Tweezermen pet grooming tools.
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So we're going to talk a little bit more about
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beauty in this section of the show. But I have
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to ask what is the one grooming tool that every
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pet parent should have.
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I would absolutely say every pet parent needs a nail clipper.
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Nail clipping is a grooming routine that can be a
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little bit scary for parents, but with the right tool
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and the right education on how to clip the nail,
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it is so essential to your pets health. We know
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that if you don't cut the nails, they can long
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way past the comfort level that your pets need, but
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in some breeds could actually lead to other potential health issues.
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So getting comfortable with just clipping your pet at home
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every four weeks every six weeks is crucial to their
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routine and something that every pet parent should have in
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their home. As I mentioned earlier, we ensured that our
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clippers were very sharp, so that when you cut that nail,
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it's doing it in one motion and clipping off what
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you're intended to do without requiring much force from the
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pet parent. And we also have a safety feature build
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in so that the clipper has a self closing mechanism
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so when you're leaving it around, it's not going to
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lead to any harm for your humans or babies or pets.
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And I agree with you it is essential to have
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a nail clipper on him. And I mean I have
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cats now just my dogs are in doggy rainbow Bridge
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or the special place they go besides my heart. So
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I have cats and cats normally will you know, use
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a scratcher, but I have a glazy one, so I
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check his nails every so often and he's chill, which
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I'm grateful for. And I use the Tweezermen nail clippers,
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even though are they good for cats as well as dogs?
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Absolutely, Our small clipper is designed for both dogs and cats.
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In fact, the entire collection is to sign for dogs
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and cats. There are so many cats that need clipping,
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to your point, and they tend to sometimes scratch things
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around the house, so you want to make sure those
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nails are nice and smooth. So on top of the
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small clipper being great for cats, we also do have
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a nail file that we tend to give away free
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with the purchases on twizemipet dot com. So that's also
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a really great tip for anyone who has a cat
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that might be scratching on a one day if you're
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an inture.
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Well, what I thought was great is that see Dennis
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is lazy and being an older cat, his nails can
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split and his dew claw nail gets it grows overnight.
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I mean I always watch his duke claw nail because
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that grows too long that can cause serious problems. And
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the Tweezermen clippers were fantastic, and sure they were for
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docs or cats. I just used it and it was
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fantastic because I have you clippers before, and especially on
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nails that could be a little bit softer on an
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older cat, they don't clip clean, so you end up
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doing part of the nail and its shreds a little bit.
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I don't know, maybe my cat is just cooky and
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that's what happens. But it's better for so much better
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for their health and so much easier. And the fact
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that it's easier on cats is a huge plus because
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we know how hard it is to cut cats nails.
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You bring up a really great point and something that
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we learned during the development process, and that's exactly what
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you said. If you're not using the right clipper, if
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you're putting too much force, you will end up crushing
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the nail, and that will cost splitting over time, and
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that splitting can go all the way up to the
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vein of the nail and cost a lot of discomfort
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for the pets. So that's another great reason why a
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quality clipper is so important for everyone to have home
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at old times. But also I also had a puppy
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that had issues with her nails and would go outside
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and accidentally split it, and I had to have something
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handy at my home, just like so many people do,
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to be able to take away anything that shouldn't have
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been there, and hopefully that didn't need to a trip
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to the vet. But absolutely the nails are definitely a
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health concern and I would highly recommend everybody to have
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a cliver on hand.
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Thank you. Let's talk about pet grooming. So there's been
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a huge shift in people doing a lot of self
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care beauty for pets. Is this a social media thing
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or do you think it's because we think of pets
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as our kids. We call them for babies, you know,
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our children. What's driving this? You know, need to beautify
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our pets.
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There's definitely been a shift. I agree with you, and
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I believe it started with COVID. People we had the
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ability to learn more. There's so much more information on
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social media, on AI apps, on any research that you do,
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really on the health of your pet. They're so similar
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to humans, and they do need that self ritual connection.
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They get stressed like us, they feel like us. They
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need to be able to have a pampering session. And
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people got more comfortable during COVID during those things at home,
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and it became a momentum, a movement, really, and I
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think it's here to stay. But I don't think it
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is limited to social media. I think it is actually
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something that humans are doing with their pets. I mean,
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I could speak to my own routines with my pets
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and what I'm doing with them. But I also speak
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to my friends and what they're experiencing at home, and
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they're treating them like babies. There are one hundred percent
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their babies, and I don't think that's going away. I
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think people really want to treat their pets like a
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member of the family because they are. They're part of
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our household.
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Yeah, so true. So Maria, why do you think pet
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parents are even more willing than they used to be
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to invest and premium grooming products.
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I think it all ties back to that importance of
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health and the abundance of information that we have. Now
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we know that a pets body, whether it's a dog
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or a cat, they're in a different form than a human,
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but in a lot of ways we're similar. So if
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we do something for ourselves and for putting better food
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in our bodies, and we're using the best possible products
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for ourselves, we extend that onto our fur babies, right,
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And that's what you want at the end of the day.
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You want to purchase for them what is going to
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be be best for them, be healthiest for them, And
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all that research that you're conducting online is going to
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lead you to the products that are going to be
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best for your lifestyle, but also best to ensure that
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you're giving them the most comfortable and stress free grooming
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routine that you can. Grooming can be stressful, so we
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want to minimize them. We want to make sure that
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the tools that they're being groomed with and pampered with
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are actually allowing them to enjoy the moment, the bonding
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moment with their parent, which in the end becomes that
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little spa feel that we were talking about, that self
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ritual of self care and general wellness that is needed,
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you know, for your pets just as much as you're
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human exactly.
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So let's talk about looks. How would you say the
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Tweezerman pet grooming products balance esthetics and style with functionality
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and safety. So basically what pet parents probably want our
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thinking about is Okay, it works well, but how does
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it look? And to me, I want to say, you
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guys have not bought Tweezerman Tweezers. They look great, but
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how do the pet product line look?
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We wanted to make sure we were building a collection
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that was durable over time, so we were selecting the
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highest possible quality materials that we could find, and we
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designed them in such a way that they are very neutral,
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so they can really fit into anyone's design style or
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aesthetic right. We wanted to make sure they were esthetically pleasing,
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conveyed that they were a product of premium quality, and
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ultimately built for the comfort of the human and the pet.
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There are a lot of products out there and various
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different colors and different materials, but we know over time
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those materials tend to get gummy. You have to end
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up disposing them every six months. And at the end
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of the day, was that if you're buying a twigemine product,
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you should be able to keep that for a lifetime,
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for the lifetime of your pet. And that's how we
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ended up with the design that we have now, which
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is built to be premium to stay with you long term,
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and it won't get the gummy over time. You won't
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have to dispose of it every six months, and as
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we said earlier, you can sharpen some of the items
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to extend that longevity. So that was the primary focus
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for us in delivering a collection that is visually appealing
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and most important importantly effective and safe.
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So if you had to build the perfect Tweezemin pet
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essential pamper kit or just a gift kit. What would
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you say it should include?
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I one hundred percent would gift a slicker brush. I
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have seen firsthand pets who have in the past been
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scared of a brush, and we have introduced them to
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the to our slickerbrush, the Tweeman slicker brush, and I've
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visually seen the pet melt away into the brush and routine,
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which I just love telling that story. We experienced it
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during one of our photoshoots, and I also experienced it
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in my personal life, and I love seeing the pet
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enjoy the product. I think it's a really good basic
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to have. So I would say a slicker brush, a clipper,
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and a bathing brush because it makes the things so
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much easier. With their two in one shampoo brush, it's
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one hand you put in the shampoo and you can
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pump and lather at the same time. So I highly
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recommend those three items as a gifting basket.
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Great choices. So we have lots and lots of pet
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parents listening what is one grooming tip? As a pet
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parent and as someone who's done a lot of research,
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So what is the one grooming tip every pet parent
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should know about, but usually overlooks.
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I think shedding is a big one. Oh yeah, there's
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so much research out there about shedding, and it's seasonal
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sometimes and sometimes it's not. Sometimes certain pet breeds just
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shut year round. And one of the things that we learned,
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and I've been applying recently since I just got a
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puppy that SuDS a lot more than I've been used to,
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is constant brushing really helps with minimizing the shedding and
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also bathing super important. You have the consult with your
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vet to see what is recommended for the specific breeds
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that you have. Sometimes it's every two weeks and sometimes
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it's once a month. But keeping up with the baiting
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really really reduces the shedding and it keeps your pet safe.
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So I think that's one huge takeaway for me that
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I would share with everyone because I know shedding can
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be very challenging to manage.
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Yes, it can, and I've had seasonal and year round shutters.
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I think I have year round now. But with the cats,
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they don't discriminate. Every month is good for them to
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shed a little bit. So I want to thank you
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so much for coming on Best Bets for Pets and
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telling us about the tweezerman at grooming tool. Where can
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our listeners buy it and find out more about the line.
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So I highly recommend looking at our website, tweezermanpet dot com.
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We also just recently launched a blog and we're using
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that as an opportunity to partner with different experts in
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the field to bring additional education to pet parents and
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really make people aware of things that you could do
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to keep your pets.
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Safe and where can people buy it?
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So it's available on twisihmanpet dot com as well as
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Amazon and Chewy dot com and coming to other retailers soon.
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Thank you so much for coming on Best Bets for
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Pets and telling us all about tweesmen pet grooming tools.
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Thank you so much for having me. It's been a pleasure.
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I hope everyone enjoyed this show. I am such a
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big bran of Tweezeman products and their pet grooming tools
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are fantastic. I did try them out on my nephew
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dog and also on my cat crew, so Dennis, Charlotte
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and Molly or my cat crew. I tried it out
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on Dennis because I'd like my arms, so I wasn't
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gonna try Mollie and Charlotte is a scaredy cat, but
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Dennis is the laziest at using a scratcher and I
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always have to do his nails and I was so impressed.
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So thank you Tweezerman again. Thank you Tweezerman for coming
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on the show. Thank you Maria. I so appreciate your time.
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I want to thank everyone that's listening to Best Bets
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for Pets. Wow, it's sixteen years this year. Wow a
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lot of shows, So thank you so much for your listenership.
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I appreciate it. Thanks to my cat crew, Dennis, Charlotte, Molly,
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especially Dennis who not too willingly lent me his paw,
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but was very patient and he was happy. It took
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so much less time with the Tweezerman now covers, and
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of course the show would not be the same without
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the magic of my producer. Thank you Mark Winter for
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the magic you do on all of our shows. We
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appreciate it. And hey, cheap listening. You never know what
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we'll have next on Best Bets for Pets.
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Let's Talk pets every week on demand only on petlight
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Radio dot com.
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The Mists, alessand
